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I’m a marketing strategist focused on B2B and B2C growth through lead generation, funnel optimization, and marketing automation. I blend hands-on execution with strategic thinking, KPI-driven approaches, and strong CRM expertise to drive pragmatic, data-based growth. I’m comfortable working across international teams and collaborating with sales, management, and product stakeholders to maximize commercial impact. Throughout my career I’ve led multi-channel campaigns, built CRM-backed funnel structures, and managed cross-functional teams and budgets. I thrive in fast-paced environments where clarity, measurable results, and continuous improvement matter, and I’m always aiming to improve conversion rates and ROI through structured test-and-learn approaches.…I’m a marketing strategist focused on B2B and B2C growth through lead generation, funnel optimization, and marketing automation. I blend hands-on execution with strategic thinking, KPI-driven approaches, and strong CRM expertise to drive pragmatic, data-based growth. I’m comfortable working across international teams and collaborating with sales, management, and product stakeholders to maximize commercial impact. Throughout my career I’ve led multi-channel campaigns, built CRM-backed funnel structures, and managed cross-functional teams and budgets. I thrive in fast-paced environments where clarity, measurable results, and continuous improvement matter, and I’m always aiming to improve conversion rates and ROI through structured test-and-learn approaches.

Marvin Laryea

Marketing Strategist, Marketing Automation Specialist, Content Strategist, +5

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I’m a marketing strategist focused on B2B and B2C growth through lead generation, funnel optimization, and marketing automation. I blend hands-on execution with strategic thinking, KPI-driven approaches, and strong CRM expertise to drive pragmatic, data-based growth. I’m comfortable working across international teams and collaborating with sales, management, and product stakeholders to maximize commercial impact. Throughout my career I’ve led multi-channel campaigns, built CRM-backed funnel structures, and managed cross-functional teams and budgets. I thrive in fast-paced environments where clarity, measurable results, and continuous improvement matter, and I’m always aiming to improve conversion rates and ROI through structured test-and-learn approaches.…I’m a marketing strategist focused on B2B and B2C growth through lead generation, funnel optimization, and marketing automation. I blend hands-on execution with strategic thinking, KPI-driven approaches, and strong CRM expertise to drive pragmatic, data-based growth. I’m comfortable working across international teams and collaborating with sales, management, and product stakeholders to maximize commercial impact. Throughout my career I’ve led multi-channel campaigns, built CRM-backed funnel structures, and managed cross-functional teams and budgets. I thrive in fast-paced environments where clarity, measurable results, and continuous improvement matter, and I’m always aiming to improve conversion rates and ROI through structured test-and-learn approaches.

Available to hire

I’m a marketing strategist focused on B2B and B2C growth through lead generation, funnel optimization, and marketing automation. I blend hands-on execution with strategic thinking, KPI-driven approaches, and strong CRM expertise to drive pragmatic, data-based growth. I’m comfortable working across international teams and collaborating with sales, management, and product stakeholders to maximize commercial impact.

Throughout my career I’ve led multi-channel campaigns, built CRM-backed funnel structures, and managed cross-functional teams and budgets. I thrive in fast-paced environments where clarity, measurable results, and continuous improvement matter, and I’m always aiming to improve conversion rates and ROI through structured test-and-learn approaches.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

German

Fluent

English

Advanced

Work Experience

Freelance Marketing & SEO Consultant at Self-employed (Freelance)

May 1, 2025 - Present

Development and implementation of funnel and automation concepts; Consulting on CRM strategies, content performance, and lead nurturing; Website development as well as SEO and performance optimization

Head of Marketing at Decker & Böse Rechtsanwaltsgesellschaft mbH

April 1, 2025 - September 9, 2025

Strategic development and execution of CRM-based funnel structures (HubSpot & HeyFlow); Lead generation through data-driven campaigns (SEO, Paid, Automation); increased conversion rate by up to 50%; Implementation of KPI reporting (CPL, ROAS, CR); Budget responsibility (€2M p.a.), cross-channel planning (SEO, Paid, Web, Content); Functional leadership of a 4-member team + management of external agencies; Close collaboration with sales and management to maximize commercial impact

Freelance Marketing & SEO Consultant at Self-employed (Remote)

June 1, 2021 - September 9, 2025

Account Director at ISOBAR Germany GmbH

March 1, 2020 - September 9, 2025

Led international marketing project teams (Germany/Hungary) for global clients; Development and management of performance-driven digital projects with a focus on lead generation; Collaboration with sales and global marketing (e.g., MTU Solutions); Budget responsibility (~€4M), client management

Senior Account Manager at ISOBAR Germany GmbH

February 28, 2017 - September 9, 2025

Operational management of digital campaigns; Coordination between clients, creative, and development teams; Promoted to Account Director on 01/03/2017

Social Media Manager & Online Marketing Manager at OBO Bettermann GmbH & Co. KG

February 1, 2016 - September 9, 2025

Development of digital communication strategies and management of SEO, SEA, and social media campaigns; Editorial responsibility and creation of PR materials, articles, press releases, and website content

Technical Editor at OBO Bettermann GmbH & Co. KG

June 1, 2012 - September 9, 2025

Creation and optimization of technical documentation and manuals; Content and strategy development for website and email marketing

Freelance Copywriter & Email Marketing Service Provider at Self-employed (Dortmund)

June 1, 2010 - September 9, 2025

Created brochures, website content, and pan-European B2B email marketing campaigns for clients such as HP Germany and Apple; Managed pan-European B2B email marketing campaigns for HP Deutschland GmbH

Freelance Marketing & SEO Consultant at Self-employed / Freelance

May 1, 2025 - Present

Development and implementation of funnel and automation concepts; consulting on CRM strategies, content performance, and lead nurturing; website development as well as SEO and performance optimization.

Head of Marketing at Decker & Böse Rechtsanwaltsgesellschaft mbH

April 30, 2025 - September 9, 2025

Strategic development and execution of CRM-based funnel structures (HubSpot & HeyFlow); lead generation through data-driven campaigns (SEO, Paid, Automation); implemented KPI reporting (CPL, ROAS, CR); budget responsibility €2M p.a.; cross-channel planning; functional leadership of a 4-member team; close collaboration with sales and management to maximize commercial impact.

Freelance Marketing & SEO Consultant at Remote

June 30, 2021 - September 9, 2025

Account Director at ISOBAR Germany GmbH

March 31, 2020 - September 9, 2025

Led international marketing project teams (Germany/Hungary) for global clients; development and management of performance-driven digital projects with a focus on lead generation; collaboration with sales and global marketing (e.g., MTU Solutions); budget responsibility ~€4M.

Senior Account Manager at ISOBAR Germany GmbH

February 28, 2017 - September 9, 2025

Operational management of digital campaigns; coordination between clients, creative and development teams; promoted to Account Director in 2017.

Social Media Manager & Online Marketing Manager at OBO Bettermann GmbH & Co. KG

February 29, 2016 - September 9, 2025

Development of digital communication strategies; management of SEO, SEA, and social media campaigns; editorial responsibility and creation of PR materials, articles, press releases, and website content.

Technical Editor at OBO Bettermann GmbH & Co. KG

June 30, 2012 - September 9, 2025

Creation and optimization of technical documentation and manuals; content and strategy development for website and email marketing.

Freelance Copywriter & Email Marketing Service Provider at Dortmund

June 30, 2010 - September 9, 2025

Created brochures, website content, and pan-European B2B email marketing campaigns for clients such as HP Germany and Apple; managed pan-European B2B email marketing campaigns for HP Deutschland GmbH.