I am a dedicated and results-driven professional with over nine years of hands-on experience in performance marketing. I have a proven track record in orchestrating successful advertising campaigns, mastering PPC and SEO strategies, driving lead generation initiatives, conducting insightful market research, and leveraging data analysis to optimize outcomes.…

Mariana Mattos

I am a dedicated and results-driven professional with over nine years of hands-on experience in performance marketing. I have a proven track record in orchestrating successful advertising campaigns, mastering PPC and SEO strategies, driving lead generation initiatives, conducting insightful market research, and leveraging data analysis to optimize outcomes.…

Available to hire

I am a dedicated and results-driven professional with over nine years of hands-on experience in performance marketing.

I have a proven track record in orchestrating successful advertising campaigns, mastering PPC and SEO strategies, driving lead generation initiatives, conducting insightful market research, and leveraging data analysis to optimize outcomes.

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Skills

Experience Level

Language

Portuguese
Fluent
English
Advanced

Work Experience

Senior Marketing Analyst at Ligga Telecom
July 1, 2024 - September 9, 2025
Monitoring and measuring data using tools such as Google Analytics, SEMrush, Screaming Frog, Search Console. Coordinating activities of the Marketing Assistant. Developing, monitoring, and optimizing ad campaigns in Google Ads. Social media monitoring. Creating content for blogs, social media, and websites. Monthly reports based on performance results.
SEO Analyst at PLZenite Consultoria Jurídica
May 1, 2017 - September 9, 2025
Performance site audits; On-page and off-page SEO strategies. Managing SEO projects including migrations and new landing pages. Defining on-page and off-page SEO strategies and producing monthly SEO performance reports.
Marketing Analyst at PL Rentars.com
December 1, 2021 - September 9, 2025
Conducting technical site audits and validating SEO recommendations. Defining and assisting with on-page and off-page SEO strategies. Managing SEO projects, including migrations and creating new landing pages. Monitoring and analyzing data using Google Analytics, SEMrush, Screaming Frog, and Search Console. Compiling monthly reports showing SEO performance results. Managing large account clients such as LiveLo, Guide Investimentos, Riachuelo, TIM.
Senior Marketing Analyst at Virtu IoT
June 30, 2024 - Present
Leadership and coordination of a mid-level analyst. Strategic planning and analysis for online and offline media plans. Acting as a liaison between the agency and internal teams, coordinating and prioritizing optimizations for SEO, Social Media, Content, Digital Performance Media, Creative, and Offline Media. Monitoring and analyzing data using tools such as Google Analytics, Power BI, SEMrush, Screaming Frog, and Search Console. Preparing weekly and monthly reports based on performance data. Developing, managing, and optimizing performance campaigns (Google Ads, Meta Ads, LinkedIn Ads). Organizing content schedules for blogs, social media, and websites, adhering to SEO best practices. Tracking and ad-hoc tasks; providing support and maintaining relationships with internal clients.
Communication Consultant at VEGA I.T
March 31, 2015 - July 31, 2017
- Customer service and relationship. - Monitoring and measurement of data through Google Analytics. - Development, monitoring, and optimization of ad campaigns in Google Ads. - Monitoring social media. Creating content for Blogs, social media, and websites. - Monthly reports based on performance results.
SR Marketing Analyst at Virtueyes IoT Solutions
July 1, 2024 - Present
- Leadership and coordination of a mid-level analyst. - Strategic planning and analysis for online and offline media plans. - Acting as a liaison between the agency and the internal team, coordinating and prioritizing optimizations for SEO, Social Media, Content, Digital Performance Media, Creative, and Offline Media. - Monitoring and analyzing data using tools such as Google Analytics, Power BI, SEMrush, Screaming Frog, and Search Console. - Preparing weekly and monthly reports based on performance data. - Developing, managing, and optimizing performance campaigns (Google Ads, Meta Ads, LinkedIn Ads). - Organizing content schedules for blogs, social media, and websites, adhering to SEO best practices. - Tracking and measuring data using Google Analytics and Power BI. - Providing support and maintaining relationships with internal clients

Education

Bachelors Degree in Social Communication with Advertising and Marketing at Positivo University
November 1, 2014 - September 9, 2025
Postgraduate Degree in Marketing Management at Positivo University
January 11, 2016 - December 1, 2016

Qualifications

Google Analytics Certification
January 11, 2030 - September 9, 2025
Google Ads Professional Certification
February 10, 2025 - February 9, 2026

Industry Experience

Media & Entertainment, Software & Internet, Telecommunications, Professional Services, Other

Skills

Experience Level