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Hi there! I'm Eryi (Jacky) Cao, a Google Ads and Analytics certified digital marketer based in Mississauga, Ontario. I plan, execute, and optimize paid media campaigns across Google and Meta platforms with strong keyword research, search term analysis, budget pacing, A/B testing, and conversion tracking. I bring a rigorous statistical background and Excel proficiency for data-driven decision making, and I pride myself on clear communication and attention to detail. I'm eager to grow in a fast-paced, team-driven environment and meet deadlines under pressure, whether working verbally or in writing. Most recently, I served as an EM Specialist at Harvard Media, managing $30k in monthly ad spend across eight clients on Google Ads and Facebook Ads, producing client-ready reports, and improving ROI by optimizing campaigns. I also built campaigns from the ground up as a Digital Strategist for freelance clients, conducting A/B tests on ad copy and landing pages, performing SEO audits with SEMrush, and using Screaming Frog to optimize site structure, titles, and indexing. I create keyword-focused content strategies, set up conversion goals and UTMs, and optimize landing pages to improve ad quality scores.…Hi there! I'm Eryi (Jacky) Cao, a Google Ads and Analytics certified digital marketer based in Mississauga, Ontario. I plan, execute, and optimize paid media campaigns across Google and Meta platforms with strong keyword research, search term analysis, budget pacing, A/B testing, and conversion tracking. I bring a rigorous statistical background and Excel proficiency for data-driven decision making, and I pride myself on clear communication and attention to detail. I'm eager to grow in a fast-paced, team-driven environment and meet deadlines under pressure, whether working verbally or in writing. Most recently, I served as an EM Specialist at Harvard Media, managing $30k in monthly ad spend across eight clients on Google Ads and Facebook Ads, producing client-ready reports, and improving ROI by optimizing campaigns. I also built campaigns from the ground up as a Digital Strategist for freelance clients, conducting A/B tests on ad copy and landing pages, performing SEO audits with SEMrush, and using Screaming Frog to optimize site structure, titles, and indexing. I create keyword-focused content strategies, set up conversion goals and UTMs, and optimize landing pages to improve ad quality scores.

Eryi (Jacky) Cao

Digital Marketer, Marketing Strategist, Performance Marketer, +4

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Hi there! I'm Eryi (Jacky) Cao, a Google Ads and Analytics certified digital marketer based in Mississauga, Ontario. I plan, execute, and optimize paid media campaigns across Google and Meta platforms with strong keyword research, search term analysis, budget pacing, A/B testing, and conversion tracking. I bring a rigorous statistical background and Excel proficiency for data-driven decision making, and I pride myself on clear communication and attention to detail. I'm eager to grow in a fast-paced, team-driven environment and meet deadlines under pressure, whether working verbally or in writing. Most recently, I served as an EM Specialist at Harvard Media, managing $30k in monthly ad spend across eight clients on Google Ads and Facebook Ads, producing client-ready reports, and improving ROI by optimizing campaigns. I also built campaigns from the ground up as a Digital Strategist for freelance clients, conducting A/B tests on ad copy and landing pages, performing SEO audits with SEMrush, and using Screaming Frog to optimize site structure, titles, and indexing. I create keyword-focused content strategies, set up conversion goals and UTMs, and optimize landing pages to improve ad quality scores.…Hi there! I'm Eryi (Jacky) Cao, a Google Ads and Analytics certified digital marketer based in Mississauga, Ontario. I plan, execute, and optimize paid media campaigns across Google and Meta platforms with strong keyword research, search term analysis, budget pacing, A/B testing, and conversion tracking. I bring a rigorous statistical background and Excel proficiency for data-driven decision making, and I pride myself on clear communication and attention to detail. I'm eager to grow in a fast-paced, team-driven environment and meet deadlines under pressure, whether working verbally or in writing. Most recently, I served as an EM Specialist at Harvard Media, managing $30k in monthly ad spend across eight clients on Google Ads and Facebook Ads, producing client-ready reports, and improving ROI by optimizing campaigns. I also built campaigns from the ground up as a Digital Strategist for freelance clients, conducting A/B tests on ad copy and landing pages, performing SEO audits with SEMrush, and using Screaming Frog to optimize site structure, titles, and indexing. I create keyword-focused content strategies, set up conversion goals and UTMs, and optimize landing pages to improve ad quality scores.

Available to hire

Hi there! I’m Eryi (Jacky) Cao, a Google Ads and Analytics certified digital marketer based in Mississauga, Ontario. I plan, execute, and optimize paid media campaigns across Google and Meta platforms with strong keyword research, search term analysis, budget pacing, A/B testing, and conversion tracking. I bring a rigorous statistical background and Excel proficiency for data-driven decision making, and I pride myself on clear communication and attention to detail. I’m eager to grow in a fast-paced, team-driven environment and meet deadlines under pressure, whether working verbally or in writing.

Most recently, I served as an EM Specialist at Harvard Media, managing $30k in monthly ad spend across eight clients on Google Ads and Facebook Ads, producing client-ready reports, and improving ROI by optimizing campaigns. I also built campaigns from the ground up as a Digital Strategist for freelance clients, conducting A/B tests on ad copy and landing pages, performing SEO audits with SEMrush, and using Screaming Frog to optimize site structure, titles, and indexing. I create keyword-focused content strategies, set up conversion goals and UTMs, and optimize landing pages to improve ad quality scores.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

SEM Specialist at Harvard Media

July 12, 2022 - March 31, 2023

Managed $30k in monthly ad spend across 8 clients and various marketing platforms (Google Ads, Facebook Ads) while carefully maintaining pacing for each account. Created monthly reports for clients in order to communicate account performance. Audited and restructured campaigns to align with best practices, improving account efficiency and ROI. Increased conversion rates by analyzing search term reports, identifying keyword opportunities, and implementing negatives to reduce irrelevant traffic. Collaborated with team members to create paid media strategies across multiple marketing platforms.

Digital Marketing Strategist at Freelance

September 1, 2021 - Present

Built out new Google Ads Campaigns utilizing proper account structure and best practices. Implemented proper organization of ad groups, proper keyword match types, negative keywords, device segmentation, and ad extensions. Managed a Google Ads account to meet short term optimization goals. Conducted A/B Split Testing of Ad Copy & Landing Pages to increase CTR, lower CPC, and increase conversions. Performed SEO audits and keyword research with SEMRush to support organic growth alongside paid strategies. Used Screaming Frog software to perform in depth technical analysis of client websites, ensuring optimization of Title Tags, Images, Indexation and Site Structure. Built out new keyword focused content based on research, and optimized existing content to be keyword focused. Used Google Analytics to Assess Visitor Behavior and Make Adjustments to Paid Campaigns Set up Conversion Goals & UTM parameters for tracking Optimized Landing Pages to improve Ad Quality Scores.

EM Specialist at Harvard Media

April 30, 2023 - October 2, 2025

Managed $30k in monthly ad spend across 8 clients and multiple marketing platforms (Google Ads, Facebook Ads) while carefully maintaining pacing; created monthly reports to communicate account performance; audited and restructured campaigns to align with best practices, improving account efficiency and ROI; increased conversion rates by analyzing search term reports, identifying keyword opportunities, and implementing negative keywords to reduce irrelevant traffic; collaborated with team members to develop paid media strategies across multiple platforms.

Digital Strategist at Freelance (Mississauga, ON)

July 31, 2022 - October 2, 2025

Built out new Google Ads campaigns with proper account structure and best practices; implemented organized ad groups, keyword match types, negative keywords, device segmentation, and ad extensions; managed Google Ads accounts to meet short-term optimization goals; conducted A/B split testing of ad copy and landing pages to increase CTR, lower CPC, and boost conversions; performed SEO audits and keyword research with SEMrush to support organic growth alongside paid strategies; used Screaming Frog for in-depth technical site analysis to optimize title tags, images, indexing and site structure; created keyword-focused content and configured analytics (conversion goals and UTMs); optimized landing pages to improve ad quality scores.