Eryi (Jacky) Cao

Managed $30k in monthly ad spend across 8 clients and multiple marketing platforms (Google Ads, Facebook Ads) while carefully maintaining pacing; created monthly reports to communicate account performance; audited and restructured campaigns to align with best practices, improving account efficiency and ROI; increased conversion rates by analyzing search term reports, identifying keyword opportunities, and implementing negative keywords to reduce irrelevant traffic; collaborated with team members to develop paid media strategies across multiple platforms.

Built out new Google Ads campaigns with proper account structure and best practices; implemented organized ad groups, keyword match types, negative keywords, device segmentation, and ad extensions; managed Google Ads accounts to meet short-term optimization goals; conducted A/B split testing of ad copy and landing pages to increase CTR, lower CPC, and boost conversions; performed SEO audits and keyword research with SEMrush to support organic growth alongside paid strategies; used Screaming Frog for in-depth technical site analysis to optimize title tags, images, indexing and site structure; created keyword-focused content and configured analytics (conversion goals and UTMs); optimized landing pages to improve ad quality scores.

Managed $30k in monthly ad spend across 8 clients and various marketing platforms (Google Ads, Facebook Ads) while carefully maintaining pacing for each account. Created monthly reports for clients in order to communicate account performance. Audited and restructured campaigns to align with best practices, improving account efficiency and ROI. Increased conversion rates by analyzing search term reports, identifying keyword opportunities, and implementing negatives to reduce irrelevant traffic. Collaborated with team members to create paid media strategies across multiple marketing platforms.