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I'm a digital marketer with over 20 years of experience driving revenue growth through performance marketing and data-driven decision-making for both B2C and B2B brands. I specialize in online financial services, e-commerce, and luxury brands, using analytics and practical insights to optimize campaigns and user experiences. I work across paid search, display, social, remarketing, product feeds, email automation, and conversion optimization, always with a focus on measurable results. My approach combines strategic planning with hands-on execution and leadership to expand brand presence, generate qualified leads, and uncover new revenue opportunities. I leverage customer behavior insights to craft tactical campaigns, improve ROI, and continuously test and improve performance across channels.…I'm a digital marketer with over 20 years of experience driving revenue growth through performance marketing and data-driven decision-making for both B2C and B2B brands. I specialize in online financial services, e-commerce, and luxury brands, using analytics and practical insights to optimize campaigns and user experiences. I work across paid search, display, social, remarketing, product feeds, email automation, and conversion optimization, always with a focus on measurable results. My approach combines strategic planning with hands-on execution and leadership to expand brand presence, generate qualified leads, and uncover new revenue opportunities. I leverage customer behavior insights to craft tactical campaigns, improve ROI, and continuously test and improve performance across channels.

Michael S. Cohen

Digital Marketer, Performance Marketer, Growth Marketer, +2

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I'm a digital marketer with over 20 years of experience driving revenue growth through performance marketing and data-driven decision-making for both B2C and B2B brands. I specialize in online financial services, e-commerce, and luxury brands, using analytics and practical insights to optimize campaigns and user experiences. I work across paid search, display, social, remarketing, product feeds, email automation, and conversion optimization, always with a focus on measurable results. My approach combines strategic planning with hands-on execution and leadership to expand brand presence, generate qualified leads, and uncover new revenue opportunities. I leverage customer behavior insights to craft tactical campaigns, improve ROI, and continuously test and improve performance across channels.…I'm a digital marketer with over 20 years of experience driving revenue growth through performance marketing and data-driven decision-making for both B2C and B2B brands. I specialize in online financial services, e-commerce, and luxury brands, using analytics and practical insights to optimize campaigns and user experiences. I work across paid search, display, social, remarketing, product feeds, email automation, and conversion optimization, always with a focus on measurable results. My approach combines strategic planning with hands-on execution and leadership to expand brand presence, generate qualified leads, and uncover new revenue opportunities. I leverage customer behavior insights to craft tactical campaigns, improve ROI, and continuously test and improve performance across channels.

Available to hire

I’m a digital marketer with over 20 years of experience driving revenue growth through performance marketing and data-driven decision-making for both B2C and B2B brands. I specialize in online financial services, e-commerce, and luxury brands, using analytics and practical insights to optimize campaigns and user experiences. I work across paid search, display, social, remarketing, product feeds, email automation, and conversion optimization, always with a focus on measurable results.

My approach combines strategic planning with hands-on execution and leadership to expand brand presence, generate qualified leads, and uncover new revenue opportunities. I leverage customer behavior insights to craft tactical campaigns, improve ROI, and continuously test and improve performance across channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

President at MSC Marketing Services LLC

February 1, 2018 - Present

Led performance marketing initiatives for brands, managing Google, Bing, Meta, Home Depot, Walmart, LinkedIn, and Amazon accounts with six- to seven-figure monthly budgets. Improved customer acquisition, conversion rates, and ROI through innovative strategies; monitored industry trends to identify opportunities including customer match, remarketing, audiences, demand generation, PMAX, and multi-media ads. Optimized campaigns to reduce advertising costs by 14% and increase revenue by 27%. Oversaw tracking, bid strategies, attribution modeling, incrementality testing, reporting, and analysis; maintained high creative standards and strong quality scores; conducted A/B testing across channels, boosting conversion rates by 89%.

Director of Marketing Acquisition at Bel USA LLC (DiscountMugs.com, DiscountPromos.com, BelPromo.com)

February 1, 2018 - September 10, 2025

Directed online marketing acquisition with P&L responsibility; developed a multi-million-dollar program delivering qualified leads and contributing over 50% of annual earnings. Led a small marketing and creative team. Drove 60% YOY online growth in the first 24 months through data segmentation and optimized paid search, shopping, display, social, and remarketing campaigns; refined bidding strategies (Skai) to improve EBITDA by 17%; set up and managed tag management, tracking, attribution modeling, and performance reporting. Increased online budget by 69% while lowering CAC by 32%.

VP Direct Marketing at Green Dot Advertising

June 1, 2012 - September 10, 2025

Oversaw direct marketing campaigns for a diverse client base; managed SEO/SEM analysis and keyword deployment, content creation, and multi-channel marketing concepts. Implemented a white-label phone call tracking solution and integrated analytic configurations with other data collection tools. Developed client objectives and optimized cross-channel performance with weekly/monthly reporting.

Account Director at Sapient (formerly Planning Group International)

June 1, 2007 - September 10, 2025

Recognized as a leading expert in Customer Acquisition and Direct Marketing; managed the largest direct marketing client with annual budget exceeding $6M. Collaborated with cross-functional teams to set objectives and maximize profits. Implemented ECRM automated campaigns and XML feeds, achieving a 28% reduction in cost per email, a 50% increase in pre-sales, and a 285% increase in online revenue. Earned Silver Addy and 2006 SOFIE Awards for best interactive campaign; client email conversions rose by 77% year-over-year.

Measurement Manager at Sapient (formerly Planning Group International)

November 1, 2005 - September 10, 2025

Led development of analytic tools for internet display advertising, pay-per-click, and email programs. Created new revenue streams and provided data-driven guidance for campaigns. Recognized with industry awards for performance improvements and revenue gains; focused on data consolidation and KPI reporting to optimize outcomes.

Assistant Interactive Managing Director at Sapient (formerly Planning Group International)

December 1, 2003 - September 10, 2025

Helped run a fast-growing interactive division; managed activities across client services, HTML programming, and lead operations. Planned and executed multi-million-dollar online display and email marketing campaigns, created compelling email products, and established scalable processes. Implemented innovative campaigns such as 'Save-the-Application' emails, improving application completion rates.

Corporate Marketing Specialist at Morris Communications

June 1, 2001 - September 10, 2025

Sold direct marketing services (mailing lists, direct mail, and email programs) to advertising agencies and print/media clients. Contributed over $1M in revenue; designed and implemented marketing programs and CRM processes; led inside sales operations and client relationship management.

Large Account Manager at ARAMARK

June 1, 2000 - September 10, 2025

B2B marketing for Wearguard / Aramark Uniform and Career Apparel divisions. Built exclusive partnerships in the racing industry, enhanced client branding, and maintained high-level C-suite relationships with Fortune 500 clients. Consistently exceeded quotas and expanded revenue streams with innovative product programs.