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I’m Susana Yee, Founder and Principal Consultant at Digital Everything Consulting. With more than 20 years of experience helping startups and global brands build ROI-driven influencer marketing, paid social, and email programs, I focus on turning insights into scalable, high-performing campaigns. I thrive on aligning campaign performance with KPIs, customer LTV, and business goals, leading fast-paced teams across fashion, tech, beauty, government, and health sectors. I’ve created The Influencer Marketing Roadmap course, pioneered AI-powered marketing workflows, and guided clients through digital transformations to accelerate growth.…I’m Susana Yee, Founder and Principal Consultant at Digital Everything Consulting. With more than 20 years of experience helping startups and global brands build ROI-driven influencer marketing, paid social, and email programs, I focus on turning insights into scalable, high-performing campaigns. I thrive on aligning campaign performance with KPIs, customer LTV, and business goals, leading fast-paced teams across fashion, tech, beauty, government, and health sectors. I’ve created The Influencer Marketing Roadmap course, pioneered AI-powered marketing workflows, and guided clients through digital transformations to accelerate growth.

Susana Yee

Brand Strategist, Marketing Strategist, Influencer Marketing Manager, +2

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I’m Susana Yee, Founder and Principal Consultant at Digital Everything Consulting. With more than 20 years of experience helping startups and global brands build ROI-driven influencer marketing, paid social, and email programs, I focus on turning insights into scalable, high-performing campaigns. I thrive on aligning campaign performance with KPIs, customer LTV, and business goals, leading fast-paced teams across fashion, tech, beauty, government, and health sectors. I’ve created The Influencer Marketing Roadmap course, pioneered AI-powered marketing workflows, and guided clients through digital transformations to accelerate growth.…I’m Susana Yee, Founder and Principal Consultant at Digital Everything Consulting. With more than 20 years of experience helping startups and global brands build ROI-driven influencer marketing, paid social, and email programs, I focus on turning insights into scalable, high-performing campaigns. I thrive on aligning campaign performance with KPIs, customer LTV, and business goals, leading fast-paced teams across fashion, tech, beauty, government, and health sectors. I’ve created The Influencer Marketing Roadmap course, pioneered AI-powered marketing workflows, and guided clients through digital transformations to accelerate growth.

Available to hire

I’m Susana Yee, Founder and Principal Consultant at Digital Everything Consulting. With more than 20 years of experience helping startups and global brands build ROI-driven influencer marketing, paid social, and email programs, I focus on turning insights into scalable, high-performing campaigns.

I thrive on aligning campaign performance with KPIs, customer LTV, and business goals, leading fast-paced teams across fashion, tech, beauty, government, and health sectors. I’ve created The Influencer Marketing Roadmap course, pioneered AI-powered marketing workflows, and guided clients through digital transformations to accelerate growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Founder & Principal Consultant at Digital Everything Consulting

January 1, 2013 - Present

Provide high-level digital marketing and brand strategy, integrating affiliate marketing, influencer campaigns, performance PR, and UGC into multi-touchpoint customer journeys. Design strategic roadmaps that integrate paid media, influencer partnerships, social campaigns, affiliate marketing, and email — aligned with KPIs, LTV, and revenue goals. Lead performance-based marketing strategies across Google, Meta, TikTok, and Pinterest with organic and influencer channels. Build full-funnel marketing roadmaps including email automation, segmentation, and CRO, alongside social and affiliate initiatives. Serve as client lead for brands including Ecovacs Robotics, Clutter, ScrollMotion, Joie, and Brighter.com; drive measurable campaign growth. Led a Pinterest campaign for Guess Jeans; advised The County of Marin and Blue Heron Ventures on digital transformation. Trained teams on AI-powered tools (ChatGPT, Jasper, Midjourney) to increase efficiency and scale output. Built and managed a custo

Digital & Brand Marketing Strategist at Freelance & Prior Agency Roles

January 1, 2013 - September 10, 2025

Led integrated marketing strategies for fashion, wellness, and tech brands, including influencer campaigns, paid digital ads, and content development. Planned and launched campaigns using Google Ads, Facebook Ads, Pinterest, and influencer media; designed brand roadmaps aligning social campaigns, email, and affiliate initiatives with business goals. Developed email funnels and segmentation strategies to increase open rates and retention. Guided campaign execution from strategy through reporting; presented ROI performance to senior stakeholders.