Available to hire
I’m Harsh Kumar, a Senior Performance Marketer with 3.5+ years of hands-on experience building full-funnel campaigns across Google Ads, Meta, LinkedIn, TikTok, and more for SaaS, eCommerce, and enterprise brands.
I specialize in SEO & market research, creative testing, and data-driven optimization that boosts ROAS and pipeline velocity. I enjoy turning complex data into actionable growth through ABM, automation, and cross-channel storytelling.
Skills
Experience Level
Expert
Expert
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Language
English
Fluent
Hindi
Advanced
Work Experience
Director of Performance Marketing at Eco LED Lighting SLC & Biz Lighting Private Limited
September 30, 2024 - September 10, 2025Led multi-stage ABM strategies and funnel automation workflows using HubSpot, Zapier, and Klaviyo; implemented full-funnel demand-gen campaigns across Google Ads, Meta, LinkedIn Ads, and Microsoft Ads; orchestrated enterprise lead generation for global tech brands; achieved a 20% reduction in CPL and enhanced engagement rates; collaborated with Dell, HP, Lenovo, Bosch, Cisco, Palo Alto Networks, and D-Link; ensured integrity of the MQL-to-SQL pipeline.
Senior Performance Marketer
October 1, 2024 - PresentLed outbound, inbound, and cold-calling driven demand generation campaigns; supported SaaS, cloud, and cybersecurity sectors; launched 150+ PPC campaigns across Google Ads, Bing Ads, and YouTube, achieving ROI growth; managed cross-channel campaigns; drove lead generation and pipeline velocity; leveraged HubSpot, Zapier, Klaviyo, GA4, and Looker Studio; facilitated enterprise lead generation for global tech clients, enhancing engagement and conversion through AB testing and full-funnel optimization.
Director of Performance Marketing at Eco LED Lighting SLC & Biz Lighting Private Limited
September 30, 2024 - September 10, 2025Led integrated full-funnel marketing strategies leveraging HubSpot, Zapier, and Klaviyo; achieved a ~20% reduction in CAC, improved engagement, and implemented multi-stage ABM and funnel automation workflows to optimize demand generation and customer lifecycle.
Senior Performance Marketer
October 1, 2024 - PresentCurrently driving performance marketing strategy across Google Ads, Meta, LinkedIn, TikTok, and other platforms to optimize ROAS and accelerate pipeline velocity for B2B SaaS, eCommerce, and enterprise clients.
Education
Bachelor of Commerce at Noida
January 11, 2030 - September 10, 2025Bachelor of Commerce at Redington Ltd.
January 11, 2030 - September 10, 2025Qualifications
Master of Computer Applications
January 11, 2030 - September 10, 2025IAB Digital Marketing & Media Foundations Certification
January 11, 2030 - September 10, 2025Google Analytics Individual Qualification
January 11, 2030 - September 10, 2025Shopping Ads Certification
January 11, 2030 - September 10, 2025Display & Video 360 Certification
January 11, 2030 - September 10, 2025Google Ads Certification - Search Ads 360
January 11, 2030 - September 10, 2025Master of Computer Applications
January 11, 2030 - September 10, 2025Google Analytics Individual Qualification
January 11, 2030 - September 10, 2025Display & Video 360 Certification
January 11, 2030 - September 10, 2025Shopping Ads Certification
January 11, 2030 - September 10, 2025Search Ads 360 Certification
January 11, 2030 - September 10, 2025HubSpot Certification
January 11, 2030 - September 10, 2025Klaviyo Certification
January 11, 2030 - September 10, 2025SEMrush Certification
January 11, 2030 - September 10, 2025Industry Experience
Software & Internet, Media & Entertainment, Retail, Professional Services, Other
Skills
Experience Level
Expert
Expert
Expert
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