Provided branding, marketing strategy, and multi-channel campaigns; led in-house and outsourced teams; built brand from ground up; led client outreach, portfolio presentations, and project coordination; managed Google Ads, social media campaigns, and vendor relations.

Co-Founder & Freelance Designer at HAPI | GRITS QUAD

January 1, 2017 - December 31, 2021

Co-founded a boutique agency; managed end-to-end design and branding projects; oversaw branding, digital marketing, and client communications; collaborated with suppliers and brand principals, led project management.

Business Development cum Account Servicing Executive at Sedgwick Richardson Pte Ltd

January 1, 2009 - January 1, 2010

Managed client relationships, generated new leads, and prepared proposals; handled supplier coordination and project timelines; developed strategic plans and budgets; supported pitches and government tenders.

Business Development cum Account Servicing at Apical Pte Ltd

January 1, 2010 - Present

Managed client relations, proposals, and project coordination; supported business development and account servicing.

Marketing Services Executive at Media Corp TV 12

January 1, 2007 - January 1, 2008

Marketing services execution and campaign support; contributed to promotional material and marketing efforts.