I’m Karina Lana Hayat Mahmoud, a Digital Marketing Consultant based in Copenhagen, Denmark. I’ve helped both B2B and B2C brands grow by managing Google Ads at scale—over 250 accounts per quarter—collaborating with Danish and international clients to define and execute strategies that deliver measurable growth and long-term business goals. I completed an intensive onboarding program with Google, followed by workshops and certifications to stay at the cutting edge of Google Ads features and strategic approaches. I also handle end-to-end campaign management, from setup to reporting, while maintaining strong client relationships. One of my proudest achievements has been with Turtle, a Danish company, where I restructured their Google Ads setup and co-developed a long-term growth strategy with one of the founders. The partnership contributed to more than 400% year-over-year growth in their client base. In addition to my Google Ads work, I’ve worked as a Freelance Social Media Manager in Copenhagen (2021–2023), and prior to that I led shifts at McDonald’s Denmark (2018–2023), honing client-facing communication and operational efficiency.

Karina Lana Hayat Mahmoud

I’m Karina Lana Hayat Mahmoud, a Digital Marketing Consultant based in Copenhagen, Denmark. I’ve helped both B2B and B2C brands grow by managing Google Ads at scale—over 250 accounts per quarter—collaborating with Danish and international clients to define and execute strategies that deliver measurable growth and long-term business goals. I completed an intensive onboarding program with Google, followed by workshops and certifications to stay at the cutting edge of Google Ads features and strategic approaches. I also handle end-to-end campaign management, from setup to reporting, while maintaining strong client relationships. One of my proudest achievements has been with Turtle, a Danish company, where I restructured their Google Ads setup and co-developed a long-term growth strategy with one of the founders. The partnership contributed to more than 400% year-over-year growth in their client base. In addition to my Google Ads work, I’ve worked as a Freelance Social Media Manager in Copenhagen (2021–2023), and prior to that I led shifts at McDonald’s Denmark (2018–2023), honing client-facing communication and operational efficiency.

Available to hire

I’m Karina Lana Hayat Mahmoud, a Digital Marketing Consultant based in Copenhagen, Denmark. I’ve helped both B2B and B2C brands grow by managing Google Ads at scale—over 250 accounts per quarter—collaborating with Danish and international clients to define and execute strategies that deliver measurable growth and long-term business goals. I completed an intensive onboarding program with Google, followed by workshops and certifications to stay at the cutting edge of Google Ads features and strategic approaches. I also handle end-to-end campaign management, from setup to reporting, while maintaining strong client relationships.

One of my proudest achievements has been with Turtle, a Danish company, where I restructured their Google Ads setup and co-developed a long-term growth strategy with one of the founders. The partnership contributed to more than 400% year-over-year growth in their client base. In addition to my Google Ads work, I’ve worked as a Freelance Social Media Manager in Copenhagen (2021–2023), and prior to that I led shifts at McDonald’s Denmark (2018–2023), honing client-facing communication and operational efficiency.

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Work Experience

Digital Marketing Consultant at Teleperformance (on behalf of Google)
January 1, 2025 - September 10, 2025
Managed B2B and B2C client portfolios, handling 250+ Google Ads accounts per quarter. Collaborated with Danish and international companies to define and execute Google Ads strategies for measurable growth and long-term business goals. Completed an intensive onboarding program with Google, followed by workshops and certifications to stay current with Google Ads features, campaign types, and strategic approaches. Oversaw end-to-end campaign management including setup, launch, optimization, and reporting, while maintaining strong client relationships. Notable achievement: restructured Google Ads setup for Turtle, a Danish company, collaborating with one of its founders to develop a long-term growth strategy, resulting in more than 400% year-over-year growth in their client base.
Freelance Social Media Manager at Self-Employed / Freelance
January 1, 2023 - September 10, 2025
Maintained social media accounts for businesses (TikTok, Meta), including content planning and posting, engagement monitoring, and performance reporting.
Shift Leader at McDonald's, Denmark
January 1, 2023 - September 10, 2025
Led shift teams, oversaw operations, and ensured high-quality customer service across multiple shifts.

Education

HHX, International Business Studies at Køge Handelsskole
January 1, 2018 - January 1, 2021

Qualifications

Google Ads Certifications
January 1, 2023 - September 10, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail