I’m Karina Lana Hayat Mahmoud, a Digital Marketing Consultant based in Copenhagen, Denmark. I’ve helped both B2B and B2C brands grow by managing Google Ads at scale—over 250 accounts per quarter—collaborating with Danish and international clients to define and execute strategies that deliver measurable growth and long-term business goals. I completed an intensive onboarding program with Google, followed by workshops and certifications to stay at the cutting edge of Google Ads features and strategic approaches. I also handle end-to-end campaign management, from setup to reporting, while maintaining strong client relationships.
One of my proudest achievements has been with Turtle, a Danish company, where I restructured their Google Ads setup and co-developed a long-term growth strategy with one of the founders. The partnership contributed to more than 400% year-over-year growth in their client base. In addition to my Google Ads work, I’ve worked as a Freelance Social Media Manager in Copenhagen (2021–2023), and prior to that I led shifts at McDonald’s Denmark (2018–2023), honing client-facing communication and operational efficiency.
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