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I’m Lico Rosa, an award-winning Strategic Creative Director and digital storyteller with 25+ years of experience turning complex brand and communication challenges into clear, compelling campaigns. I specialize in brand strategy, creative direction, and integrated digital storytelling—bringing together editorial, animation, film, and content strategy to drive measurable growth. Over my career I’ve led multi-market creative programs across EMEA, North America, and LATA M, amplified brand and B2C performance, and supported B2B engagement through interactive and learning-led experiences. From socially disruptive campaigns to award-winning legal communications and large-scale retailer rollouts, I focus on stakeholder alignment, cross-functional leadership, and work that consistently moves business results.…I’m Lico Rosa, an award-winning Strategic Creative Director and digital storyteller with 25+ years of experience turning complex brand and communication challenges into clear, compelling campaigns. I specialize in brand strategy, creative direction, and integrated digital storytelling—bringing together editorial, animation, film, and content strategy to drive measurable growth. Over my career I’ve led multi-market creative programs across EMEA, North America, and LATA M, amplified brand and B2C performance, and supported B2B engagement through interactive and learning-led experiences. From socially disruptive campaigns to award-winning legal communications and large-scale retailer rollouts, I focus on stakeholder alignment, cross-functional leadership, and work that consistently moves business results.

Lico Rosa

2D Animator, Animator, Brand Designer, +7

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I’m Lico Rosa, an award-winning Strategic Creative Director and digital storyteller with 25+ years of experience turning complex brand and communication challenges into clear, compelling campaigns. I specialize in brand strategy, creative direction, and integrated digital storytelling—bringing together editorial, animation, film, and content strategy to drive measurable growth. Over my career I’ve led multi-market creative programs across EMEA, North America, and LATA M, amplified brand and B2C performance, and supported B2B engagement through interactive and learning-led experiences. From socially disruptive campaigns to award-winning legal communications and large-scale retailer rollouts, I focus on stakeholder alignment, cross-functional leadership, and work that consistently moves business results.…I’m Lico Rosa, an award-winning Strategic Creative Director and digital storyteller with 25+ years of experience turning complex brand and communication challenges into clear, compelling campaigns. I specialize in brand strategy, creative direction, and integrated digital storytelling—bringing together editorial, animation, film, and content strategy to drive measurable growth. Over my career I’ve led multi-market creative programs across EMEA, North America, and LATA M, amplified brand and B2C performance, and supported B2B engagement through interactive and learning-led experiences. From socially disruptive campaigns to award-winning legal communications and large-scale retailer rollouts, I focus on stakeholder alignment, cross-functional leadership, and work that consistently moves business results.

Available to hire

I’m Lico Rosa, an award-winning Strategic Creative Director and digital storyteller with 25+ years of experience turning complex brand and communication challenges into clear, compelling campaigns. I specialize in brand strategy, creative direction, and integrated digital storytelling—bringing together editorial, animation, film, and content strategy to drive measurable growth.

Over my career I’ve led multi-market creative programs across EMEA, North America, and LATA M, amplified brand and B2C performance, and supported B2B engagement through interactive and learning-led experiences. From socially disruptive campaigns to award-winning legal communications and large-scale retailer rollouts, I focus on stakeholder alignment, cross-functional leadership, and work that consistently moves business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Creative Director at Minikinmedia

January 1, 2009 - Present

Led integrated, multi-platform communications from 2024–2026, amplifying Unilabs Pharma Solutions’ EMEA brand presence and B2C commercial performance, delivering a 26% uplift through editorial, digital, animation, and film. Elevated Alcon’s vision care portfolio across EMEA, North America, and LATA M by collaborating with global directors on animated film units, strengthening B2B strategy and B2C engagement, and contributing to 6% sales growth from 2024–2026. Directed Novartis’ ground-breaking B2B Ethics & Compliance communications program using interactive film and digital learning to engage 84,000+ associates across 16+ countries. Transformed Rayden Solicitors through the socially disruptive Silver Lining campaign—winning The Law Society Excellence in Marketing and Communications Award—and contributed to growth from 1 to 13 UK locations and 321% revenue growth. Grew Canon’s EOS engagement and B2C sales via ‘Outside the Box’, directing a cinematic brand ambassador

Director at Minikinmedia

January 1, 2009 - Present

Director responsible for expanding Unilabs’ EMEA growth through brand enhancement and multiplatform campaigns; simplified B2B/B2C communications for healthcare clients; contributed to new app messaging for associates and led multi-market communications initiatives including investment support for major projects such as Konza Technology City.

Creative Consultant at Minikinmedia

January 1, 2009 - Present

I successfully develop global communications projects within the retail, licensed properties, law, healthcare, and property markets. I offer a unique perspective and approach to content simplicity. I work closely with clients, delivering exciting multi-channel solutions.

Senior Media Designer at Wagstaffs Design

January 1, 2008 - September 10, 2025

Concept development and management of digital B2B winning strategy tenders for Tesco’s large mixed-use developments; contributed to tender design and digital media strategy.

Senior Media Designer at Wagstaffs Design

January 11, 2004 - December 23, 2008

Creation and integration of graphic, animated and film-based digital content for urban policy projects, regeneration initiatives, sustainability, branding and communications strategies, generating inward investment within the property sector.

Lead Media Designer, Video Producer at Wagstaffs Design

January 1, 2004 - December 31, 2008

Speaheaded creative strategy for Tesco’s mixed-use developments, acting as the key interface between cross-functional teams of architects, planners, and engineers to deliver film, animation, and digital communications that advanced sustainability, regeneration, and inward investment across B2B/B2C audiences. Evolved Tesco’s Fresh & Easy US brand as Lead Digital Designer and Video Producer, delivering integrated creative that supported 200+ store reopenings and 27% year-on-year sales growth across California, Arizona, and Nevada.

Senior Designer Digital & Print at Synapse Creative

January 1, 2003 - September 10, 2025

Pan-European licensing lead for Disney soft lines; evolved brand continuity and storytelling principles; developed B2B/EMEA branding guidelines for licensees/licensors; upgraded studio hardware/software; produced marketing materials for Disney-Pixar, Warner Brothers, Fox, Mattel, LucasFilm, and BBC; accelerated digital approval workflows for licensed products.

Senior Designer Digital & Print at Synapse Creative

June 1, 1998 - December 1, 2003

Evolved and safeguarded Disney’s brand continuity and ‘storytelling principles’, working as part of a team of senior designers, in the development of B2B/EMEA clear branding guidelines for licensees and licensors. Worked on brand licensing graphic initiatives for Disney-Pixar, Warner Brother, LucasFilm, BBC, Hasbro, Mattel, Fisher Price and Fox

Senior Designer – Digital & Print at Synapse Creative

January 1, 1998 - December 31, 2003

Led Disney Consumer Products’ pan-European design programme, collaborating with senior stakeholders, marketing, and design teams to deliver brand-licensed products and communications across multiple markets. Directed creative delivery across Disney, Pixar, Warner Bros., Lucasfilm, Mattel, and BBC licensed properties, ensuring creative excellence, storytelling consistency, and global brand integrity while pioneering digital approval systems to accelerate production workflows and content delivery.

Freelance Designer at Stewart Redway Associates

October 1, 1997 - November 1, 1997

Concept design, graphic design and illustration of innovative POI and effective marketing materials for Stewart Redway Associates and CDA Option One. Working on the following accounts: Jersey Telecoms, Summerland, Caterpillar, Thomas Cook and Cineworld.

Senior Designer at Freelance - Jersey & UK

January 1, 1997 - September 10, 2025

Concept design, graphic design and illustration for multiple clients; delivered innovative marketing collateral and design solutions.

Senior Designer at Lico Rosales Graphic Design (Freelance)

January 1, 1996 - September 10, 2025

Creative development and print management for marketing materials across LATAM markets, including automotive, telecoms, and corporate campaigns.

Senior Graphic Designer at Lico Rosales Graphic Design

January 1, 1992 - December 31, 1997

Drove LATA M campaigns and brand communications for Motorola, Abbott, and Upjohn, collaborating with Leo Burnett and McCann Erickson on advertising for Pepsi, Coca-Cola, Domino’s Pizza, and TAG Heuer.

Designer at DG Estudio Guatemala

January 1, 1992 - September 10, 2025

Graphic design, art direction and illustration for high-impact campaigns in LATAM.