Paid Media and ASO Manager at Samsung Food (UK - Remote)

Developed and executed data-driven performance marketing strategies, focusing on paid media channels including Google Ads, Meta, TikTok, ASA and others to drive user acquisition, engagement and revenue growth. Utilized attribution (Adjust MMP) and analytics platforms to measure, analyze, and report on campaign effectiveness. Managed budgeting, forecasting, and performance reporting, delivering actionable insights and strategic recommendations to improve campaign efficiency and drive ongoing enhancements. Planned and executed full-funnel ASO strategies for iOS & Google Play (keyword research, metadata, creative testing) to lift visibility and conversion. Built ASO experimentation (titles, subtitles, icons, screenshots, videos) and partnered with design on iterative creative tests. Develop performance reports and dashboards for real-time data visualization. Collaborated cross-functional with product, Engineers, design, and data teams to align growth initiatives.

Head of Programmatic Advertising at 4Sale International Co. (Kuwait - Remote)

Owned Ad revenue strategy and targets across 4Sale & Q8Car; managed all programmatic/direct partnerships and agency relationships. Built and led ad ops, programmatic partnerships, and sales teams; developed annual plans and growth targets by channel. Collaborated with the marketing team to support paid media campaign setup and strategy (Google, Meta, TikTok), aligning acquisition efforts with monetization goals. Managed pipeline for programmatic sales (SSPs, agency traders/buyers); collaborated with product/engineering/UX to balance UX and revenue.

Programmatic Advertising Lead at Fanzword (UAE - Remote)

Develop and execute programmatic advertising growth strategies for web and app. Lead the implementation of programmatic campaigns , Ad networks and SSP integrations. Analyze and report on key performance to measure the success of yield management.

Head of Programmatic Advertising at Wasla browser (Egypt)

Established ad monetization for app & web inventory through GAM and SSP integrations, while collaborating with marketing on campaign setup, strategy, and execution to align growth and revenue objectives.

Publisher Growth Manager at Digi Mena - Jubna (UAE)

Grew publisher network in MENA & Asia; optimized performance/UX; managed RTB/API connections to lift fill rate and revenue

Digital Ad Operations Manager at PromoMedia (Egypt)

Led ad ops across display, programmatic, and social for 28+ sites/apps; owned planning, delivery, reallocations, and optimization. Managed exchanges and PG deals; supported vendor selection, bespoke reporting, and troubleshooting across display/video/mobile.