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I'm a commercial marketing and digital trading strategist with 5+ years experience in telecoms and e-commerce, focused on customer journey optimisation, multi-channel campaigns, and behaviour analytics. I have a track record of delivering uplift in incremental sales through segmentation, funnel optimisation, and insight-driven offers. I recently relocated to Italy and am open to new opportunities. I thrive in cross-functional teams, turning data and user insights into improved UX, higher conversions and sustainable growth. I enjoy collaborating with Product, Analytics and Design to create seamless experiences that accelerate business results while keeping customers at the centre of every decision.…I'm a commercial marketing and digital trading strategist with 5+ years experience in telecoms and e-commerce, focused on customer journey optimisation, multi-channel campaigns, and behaviour analytics. I have a track record of delivering uplift in incremental sales through segmentation, funnel optimisation, and insight-driven offers. I recently relocated to Italy and am open to new opportunities. I thrive in cross-functional teams, turning data and user insights into improved UX, higher conversions and sustainable growth. I enjoy collaborating with Product, Analytics and Design to create seamless experiences that accelerate business results while keeping customers at the centre of every decision.

Jana Bukolovska

Marketing Strategist, Growth Marketer, Brand Strategist, +2

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I'm a commercial marketing and digital trading strategist with 5+ years experience in telecoms and e-commerce, focused on customer journey optimisation, multi-channel campaigns, and behaviour analytics. I have a track record of delivering uplift in incremental sales through segmentation, funnel optimisation, and insight-driven offers. I recently relocated to Italy and am open to new opportunities. I thrive in cross-functional teams, turning data and user insights into improved UX, higher conversions and sustainable growth. I enjoy collaborating with Product, Analytics and Design to create seamless experiences that accelerate business results while keeping customers at the centre of every decision.…I'm a commercial marketing and digital trading strategist with 5+ years experience in telecoms and e-commerce, focused on customer journey optimisation, multi-channel campaigns, and behaviour analytics. I have a track record of delivering uplift in incremental sales through segmentation, funnel optimisation, and insight-driven offers. I recently relocated to Italy and am open to new opportunities. I thrive in cross-functional teams, turning data and user insights into improved UX, higher conversions and sustainable growth. I enjoy collaborating with Product, Analytics and Design to create seamless experiences that accelerate business results while keeping customers at the centre of every decision.

Available to hire

I’m a commercial marketing and digital trading strategist with 5+ years experience in telecoms and e-commerce, focused on customer journey optimisation, multi-channel campaigns, and behaviour analytics. I have a track record of delivering uplift in incremental sales through segmentation, funnel optimisation, and insight-driven offers. I recently relocated to Italy and am open to new opportunities. I thrive in cross-functional teams, turning data and user insights into improved UX, higher conversions and sustainable growth.

I enjoy collaborating with Product, Analytics and Design to create seamless experiences that accelerate business results while keeping customers at the centre of every decision.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Latvian

Fluent

Russian

Fluent

Italian

Intermediate

Work Experience

Digital Commercial Trading Manager – Mobile Acquisition at British Telecom Group

August 1, 2024 - May 16, 2025

The UK’s largest mobile and broadband operator, serving 30+ million customers with converged telecoms and digital services; during its shift from a traditional telco to a tech company, I drove digital commercial growth as part of the group’s agile transformation. - Drove digital execution for the annual tariff refresh, collaborating with Go-To-Market and Delivery teams to align product positioning, messaging, and marketing campaigns for a seamless launch. - Identified and sized digital optimisation activity (A/B testing, UX research) to reduce friction and improve conversion in collaboration with Product and Analytics. - Increased cross-brand convergence by 6% through market research and customer insights to develop and launch exclusive targeted offers. - Introduced an MVP for PAYG to PAYM migration funnel, delivering 10,000 incremental sales per year, generating £2.6 million in revenue.

Commercial Marketing Manager at British Telecom Group

June 7, 2022 - July 31, 2024

Owned strategy and execution for inbound and outbound deep-sell CRM activity, supporting acquisition and retention across verticals. Delivered new vertical launches and outbound marketing campaigns, managing an agile team. Delivered a 23% YoY uplift in incremental sales and £7M in additional margin through campaign performance optimisation and lifecycle targeting. Managed personalisation-at-scale strategy using real-time behaviour signals, boosting in-app conversion by 50% and increasing user reach by 14% YoY. Optimised customer journeys in collaboration with Propositions, Analytics, and Design teams, delivering a 4% rise in digital sales share and 105% traffic growth.

Senior Marketing Executive at Yumi Nutrition Ltd

December 1, 2021 - June 6, 2022

Designed and implemented email marketing campaigns that doubled YoY channel revenue. Launched and scaled affiliate partnerships, generating 10% of total website revenue with a 4.0 ROAS. Owned campaign planning and delivery across email, social, and paid channels to support product launches and seasonal initiatives. Led annual brand campaign that delivered record non-Black Friday sales event.

Marketing Executive at Yumi Nutrition Ltd

November 1, 2021 - November 30, 2021

Expanded and improved customer journeys on the website, increasing page views and engagement. Planned and executed a cause marketing program, aligning the brand with a high-impact social initiative. Launched the brand's first affiliate program and established partnerships with strategic brands. Managed multi-channel marketing across email, Facebook (now Meta) ads, and influencer activations.

Customer Experience Executive at Yumi Nutrition Ltd

January 6, 2020 - December 31, 2020

Started and expanded the client relations department, delivering a customer-centric approach. Implemented NPS and CSAT metrics into marketing and CS strategies, enabling data-driven insights. Improved customer retention rates by implementing loyalty programmes and engagement initiatives. Onboarded new supply chain partners and expedited delivery times.

Deputy Editor at Inside Textiles Ltd

June 1, 2013 - December 14, 2019

A B2B digital media company providing technical news & market intelligence for the global textiles industry. Led content and SEO strategy for four websites, growing traffic and engagement in technical markets. Launched two digital directories, connecting users with suppliers by industry and region. Produced and edited sponsored content and managed client relationships, newsletters, and marketing communications.