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I am a seasoned marketing professional with a deep understanding of the digital marketing landscape and a passion for driving results. I have led paid and organic search, ROI analysis, and marketing teams across multiple European locations, and I successfully moved paid advertising in-house while managing a £2m+ budget for eight years. I also enjoy creating engaging campaigns and leading initiatives that boost visibility and performance. I thrive on turning data into action, driving go-to-market strategies, and delivering campaigns that fuel lead generation, brand building, and market expansion. I love collaborating across teams, sharing ideas, and continuously optimizing to maximise ROI and business impact.…I am a seasoned marketing professional with a deep understanding of the digital marketing landscape and a passion for driving results. I have led paid and organic search, ROI analysis, and marketing teams across multiple European locations, and I successfully moved paid advertising in-house while managing a £2m+ budget for eight years. I also enjoy creating engaging campaigns and leading initiatives that boost visibility and performance. I thrive on turning data into action, driving go-to-market strategies, and delivering campaigns that fuel lead generation, brand building, and market expansion. I love collaborating across teams, sharing ideas, and continuously optimizing to maximise ROI and business impact.

Paul Coupe

PPC Manager, Digital Marketer, Marketing Strategist, +1

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I am a seasoned marketing professional with a deep understanding of the digital marketing landscape and a passion for driving results. I have led paid and organic search, ROI analysis, and marketing teams across multiple European locations, and I successfully moved paid advertising in-house while managing a £2m+ budget for eight years. I also enjoy creating engaging campaigns and leading initiatives that boost visibility and performance. I thrive on turning data into action, driving go-to-market strategies, and delivering campaigns that fuel lead generation, brand building, and market expansion. I love collaborating across teams, sharing ideas, and continuously optimizing to maximise ROI and business impact.…I am a seasoned marketing professional with a deep understanding of the digital marketing landscape and a passion for driving results. I have led paid and organic search, ROI analysis, and marketing teams across multiple European locations, and I successfully moved paid advertising in-house while managing a £2m+ budget for eight years. I also enjoy creating engaging campaigns and leading initiatives that boost visibility and performance. I thrive on turning data into action, driving go-to-market strategies, and delivering campaigns that fuel lead generation, brand building, and market expansion. I love collaborating across teams, sharing ideas, and continuously optimizing to maximise ROI and business impact.

Available to hire

I am a seasoned marketing professional with a deep understanding of the digital marketing landscape and a passion for driving results. I have led paid and organic search, ROI analysis, and marketing teams across multiple European locations, and I successfully moved paid advertising in-house while managing a £2m+ budget for eight years. I also enjoy creating engaging campaigns and leading initiatives that boost visibility and performance.

I thrive on turning data into action, driving go-to-market strategies, and delivering campaigns that fuel lead generation, brand building, and market expansion. I love collaborating across teams, sharing ideas, and continuously optimizing to maximise ROI and business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing Manager – EMEA at Protolabs Ltd

November 1, 2024 - September 10, 2025

Led a digitally focused team responsible for planning, execution and analysis of PPC, SEO and Email Campaigns, Landing Pages and A/B Testing across the company website. Directed digital marketing campaigns for multiple European locations (UK, Germany, France, Italy, Spain, Finland & Sweden). Implemented website visitor personalisation and automation. Contributed to branding campaigns to strengthen customer perceptions and open new markets within the wider EMEA. Managed Google Ads & Bing advertising and oversaw a large paid advertising budget (~£2m).

Senior Search Engine Specialist - EMEA at Protolabs Ltd

December 31, 2020 - September 10, 2025

Managed Search Engine visibility through paid and organic channels for the European arm. Developed SEO/PPC strategies and provided leadership to seven European locations. Hands-on administration of Google Ads & Bing, balancing a large budget and building campaign structures.

Digital Marketing Manager (Contractor) at nPower Ltd

December 31, 2016 - September 10, 2025

Analysed and developed SEO, PPC and Social Media strategies; reviewed and improved existing strategies; collaborated with Digital, Brand, PR, SEO and Legal teams to promote the nPower brand. Liaised with external agencies to develop and activate new digital content ideas, including video and copy production; advised on content distribution via social channels.

Digital Marketing - Consultant at Zoom Online Ltd – Digital Consultancy

December 31, 2015 - September 10, 2025

Managed Paid Search / PPC campaigns, LinkedIn & Facebook Advertising, Online Affiliate Programmes and SEO. Conceived, created and managed lead generation initiatives across domestic services (e.g., International Home Movers, Home Heating, Boiler Installation, Solar Panels). Engaged with external clients and affiliate operators regarding campaign performance, reporting and on-page modifications. Oversaw company marketing, accounting functions and overall strategy.

Marketing Manager (Digital Focus) at Northern Gas Heating - Central Heating & Renewable Technologies

December 31, 2015 - September 10, 2025

Managed all marketing and communications to promote home heating and solar products, with a strong digital focus. Managed Websites, PPC, SEO, Google Ads, LinkedIn & Facebook Advertising, Email Campaigns and Mobile Communications; also coordinated traditional marketing activities (TV, Radio, Print, Events). Delivered timely campaigns with ROI focus and supported strategic direction as part of the senior management team.

Internet Services - Consultant at Rapra Technology Ltd - Rubber & Plastic Research Association

December 31, 2009 - September 10, 2025

Collaborated with line managers to deliver e-marketing and website solutions. Advised on email campaigns, SEO, SEM, PPC, website design and e-commerce facilities. Maximised ROI by increasing online activity through analysis of website and campaign statistics and usability testing. Directed campaign design and customer targeting.

Webmaster at Rapra Technology Ltd - Rubber & Plastic Research Association

December 31, 2002 - September 10, 2025

Designed, developed and maintained large and diverse websites with online shopping cart facilities, secure transactions, dynamic data-driven pages and affiliate partnerships. Expanded internal and external use of the company’s Internet resource, promoted online advertising, and managed hosting partnerships.

Digital Marketing Manager – EMEA at Protolabs Ltd

November 1, 2024 - September 10, 2025

Led a digitally focused team responsible for planning, execution and analysis of PPC, SEO and Email Campaigns, landing pages and A/B testing across the company website. Directed campaigns for UK, Germany, France, Italy, Spain, Finland and Sweden, with a focus on website personalisation and automation. Contributed creative input for branding campaigns to strengthen customer perception and open new markets, while managing Google Ads & Bing with a budget around £2m.

Senior Search Engine Specialist - EMEA at Protolabs Ltd

January 1, 2020 - September 10, 2025

Managed search engine visibility through both paid and natural search for the European arm. Developed SEO/PPC strategies, provided leadership for seven European locations, and handled hands-on administration of Google Ads & Bing while balancing a large budget.

Digital Marketing Manager (Contractor) at nPower Ltd

January 1, 2016 - September 10, 2025

Analysed and developed the delivery of SEO, PPC & Social Media strategies. Collaborated with internal teams and external agencies to promote the nPower brand, and planned/executed video and copy production and content sharing strategies.

Digital Marketing - Consultant at Zoom Online Ltd – Digital Consultancy

January 1, 2015 - September 10, 2025

Managed Paid Search / PPC campaigns, LinkedIn & Facebook Advertising, Online Affiliate Programmes and SEO. Led lead generation initiatives across domestic services and oversaw marketing operations and strategy.

Marketing Manager (Digital Focus) at Northern Gas Heating

January 1, 2015 - September 10, 2025

Directed all marketing and communications with a strong digital focus, including PPC, SEO, Google Ads, LinkedIn & Facebook Advertising, Email Campaigns, and mobile communications, while coordinating with TV/Radio/Print and events. Reported to senior management with ROI-focused analysis and budgeting.

Internet Services - Consultant at Rapra Technology Ltd

January 1, 2009 - September 10, 2025

Delivered e-marketing and website solutions including email campaigns, SEO, SEM, PPC and e-commerce facilities. Analyzed campaign statistics to maximise ROI and provided guidance for campaign design and customer targeting.

Webmaster at Rapra Technology Ltd

January 1, 2002 - September 10, 2025

Designed, developed and maintained multiple websites with online shopping, secure transactions and affiliate partnerships; expanded internal/external use of the company’s online resources and hosted advertising.