Hi, I'm Bianca Smith, a Brand & Communications Designer with 10+ years shaping employer brands, onboarding programs, and learning initiatives across digital, print, and experiential channels. I excel at translating partner goals into visually compelling experiences that elevate culture, storytelling, and employee engagement. I collaborate cross-functionally to create scalable design systems, multi-channel campaigns, and internal communications that deliver measurable results—boosting engagement (e.g., 69.5% open rates and 14% CTR) and improving UX across portals. I thrive on delivering consistent, high-impact assets for Fortune 50 programs and entrepreneurial ventures.

Bianca Smith

Hi, I'm Bianca Smith, a Brand & Communications Designer with 10+ years shaping employer brands, onboarding programs, and learning initiatives across digital, print, and experiential channels. I excel at translating partner goals into visually compelling experiences that elevate culture, storytelling, and employee engagement. I collaborate cross-functionally to create scalable design systems, multi-channel campaigns, and internal communications that deliver measurable results—boosting engagement (e.g., 69.5% open rates and 14% CTR) and improving UX across portals. I thrive on delivering consistent, high-impact assets for Fortune 50 programs and entrepreneurial ventures.

Available to hire

Hi, I’m Bianca Smith, a Brand & Communications Designer with 10+ years shaping employer brands, onboarding programs, and learning initiatives across digital, print, and experiential channels. I excel at translating partner goals into visually compelling experiences that elevate culture, storytelling, and employee engagement.

I collaborate cross-functionally to create scalable design systems, multi-channel campaigns, and internal communications that deliver measurable results—boosting engagement (e.g., 69.5% open rates and 14% CTR) and improving UX across portals. I thrive on delivering consistent, high-impact assets for Fortune 50 programs and entrepreneurial ventures.

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Language

English
Fluent

Work Experience

Brand Designer & Creative Strategist at Freelance + Consulting
September 1, 2024 - September 10, 2025
Led brand design and creative strategy for employer branding campaigns; developed scalable identity systems and multi-channel assets for web, print, and experiential initiatives, contributing to higher adoption and engagement.
Communications Specialist – Finance Talent Development at Verizon
August 1, 2019 - Present
Led internal communications for finance talent development, onboarding programs, learning events, newsletters, and internal portals; collaborated with cross-functional teams to elevate employee learning and engagement.
Senior Analyst – Go-To-Market at Verizon
April 1, 2023 - September 10, 2025
Supported go-to-market initiatives and campaign assets for enterprise launches; partnered with marketing, product, and sales teams to drive employee engagement and effective internal communications.
Brand Designer & Creative Strategist at Freelance + Consulting
September 30, 2024 - September 10, 2025
Designed employer brand collateral, swag, and event signage for client onboarding and recruiting programs. Developed scalable identity systems and templates supporting high-profile initiatives (adoption +25%). Partnered with cross-functional teams to create multi-channel campaigns (web, social, email), boosting engagement by 35%. Applied typography and editorial design to enhance clarity and storytelling. Led creative for internal programs (onboarding, learning events, newsletters, badges) reaching 5,300+ internal finance employees. Produced program identities, digital badges, logos, and campaign suites to strengthen culture and engagement. Maintained brand consistency across 100+ deliverables during a company-wide brand refresh. Achieved 69.5% open rate, 14% CTR across email/campaign deliverables. Produced assets for 20+ enterprise launches. Enhanced UX by 40% through redesigned portals and refreshed internal comms layouts.
Communications Specialist – Finance Talent Development at Verizon
August 1, 2019 - Present
Developed internal communications and talent development assets for Finance, aligning messaging with program goals; partnered with stakeholders to create onboarding content, newsletters, and learning materials.
Senior Analyst – Go-To-Market at Verizon
April 30, 2023 - September 10, 2025
Supported Go-To-Market initiatives, coordinating cross-functional efforts and stakeholder communications to align GTM strategies with business goals.

Education

B.S. at University of Oregon
January 11, 2030 - September 10, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Software & Internet, Telecommunications