Available to hire
I’m Amelia Han Wang, a client services and programmatic marketing leader with 10+ years of experience managing global accounts, scaling high-performing teams, and driving measurable ROI through DSP platforms, Google Ads, and Meta Ads. I excel at leading client-facing teams, delivering QBRs and strategic consulting, and expanding accounts across industries including automotive, tech, and CPG. I focus on campaign optimization, programmatic media buying, and building client-first strategies that improve retention, revenue, and long-term growth.
I thrive on turning data into actionable insights, collaborating across functions, and developing go-to-market strategies that align business goals with marketing capabilities. My work spans nationwide branding, cross-channel media, and optimization that reduces cost per lead and costs per engagement while boosting lifetime value.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Media Account Director at Wavemaker – Mercedes-Benz Team
April 1, 2024 - September 22, 2025Led nationwide branding and social campaigns for Mercedes-Benz, driving a 15% increase in showroom visits. Developed and executed the launch strategy for the ultra-luxury AMG SL and Haute Voiture lines in collaboration with Vogue and Anna Wintour, integrating offline fashion shows with digital media, KOLs, and social platforms to maximize cross-channel engagement (26M+ topic readerships). Implemented data-driven solutions to unify data, audience insights, and content across the consumer journey, managing a budget over $5M. Achieved a 20% reduction in CPL and a 50% reduction in CPE through optimization and analytics.
Digital Strategy Director at Mediacom
May 1, 2023 - September 22, 2025Directed the Dell Tech (Alienware) communication strategy, aligning with client VP objectives to enhance brand positioning and market reach. Oversaw a team of 12 cross-functional experts across 30 strategy portfolios, delivering ongoing guidance to ensure alignment between business strategy and campaigns. Established mid- to long-term performance measurements, resulting in a 1.5x increase in Lifetime Value (LTV) and a 30% reduction in Customer Acquisition Cost (CAC). Streamlined media operations for 14 business units by implementing a universal campaign tracking system to improve efficiency and accountability. Maintained up-to-date industry knowledge to inform internal best practices.
Digital Transformation Account Director at MindShare
March 1, 2021 - September 22, 2025Led digital media strategy for the Yili Children's Cheese Stick and Yogurt line, leveraging data-driven insights across display, online video, SEM, social, email, and SEO. Negotiated a $20M cross-functional content co-op program and managed a $50M budget, achieving over 50% ROI through resource optimization and strategic planning.
Digital Associate Director at MindShare
September 1, 2020 - September 22, 2025Managed data and programmatic strategy for 5+ product lines with a budget exceeding $10M. Used Media Mix Modeling to optimize digital budget allocation, achieving a 2x RoAS. Directed media operations and reporting for content co-ops, PPC campaigns, and social platforms, including WeChat, TikTok, Rednote, and Meta. Improved landing page performance and conversion rates by 30% and 50%, respectively, and enhanced CRM processes for greater efficiency.
Associate Director, Trading Desk at Publicis Groupe
July 1, 2019 - September 22, 2025Managed programmatic ad tools and services for a diverse client portfolio, including Mead Johnson, AB InBev, Mars, Procter & Gamble, BMW, and Reckitt Benckiser. Executed Data Management Platform (DMP) projects, CDP implementation, third-party data integrations, and data-driven marketing strategies for media activation and optimization.
Strategic Planner at MediaCom (Shell Team)
February 1, 2014 - September 22, 2025Managed media planning for Helix and B2B lines; coordinated daily media operations and provided consulting to deliver optimized campaign solutions. Demonstrated strong problem-solving skills and adaptability in high-pressure environments.
SEM Optimizer at Google
December 1, 2012 - September 22, 2025Managed five AdWords accounts; monitored optimization results daily and provided SEO recommendations, achieving over 30% improvement in onsite engagement rates.
Media Account Director at Wavemaker (Mercedes-Benz Team)
April 30, 2024 - September 22, 2025Spearheaded high-impact nationwide branding and social campaigns, resulting in a 15% increase in showroom visits. Developed and executed a comprehensive launch-event strategy for the ultra-luxury AMG SL and Haute Voiture lines, in collaboration with Vogue magazine and Anna Wintour; integrated offline fashion show with digital media, KOLs, and social platforms, achieving 26M+ topic readerships and engagements, and optimized the conversion funnel from social amplification to showroom visits. Implemented data-driven solutions to integrate data, audience insights, media strategies, and content across the consumer journey, while managing a budget over $5 million. Leveraged advanced data analytics to inform decision-making, achieving a 20% reduction in CPL and a 50% reduction in CPE.
Digital Strategy Director at Mediacom
May 31, 2023 - September 22, 2025Directed the communication strategy for Alienware and Dell Tech, aligning with client VP objectives to strengthen brand positioning and market reach. Led a team of 12 cross-functional experts, delivering 100% stakeholder satisfaction through clear communication and collaboration. Managed over 30 strategy portfolios, integrating business goals with marketing capabilities and performing strategic evaluations and opportunity sizing. Provided ongoing guidance to ensure alignment between business strategy and daily campaigns, establishing mid- to long-term performance metrics that yielded a 1.5x increase in Lifetime Value (LTV) and a 30% CAC reduction. Streamlined media operations for 14 business units by implementing a universal campaign-tracking system to improve efficiency and accountability. Maintained up-to-date industry knowledge to contribute to internal best practices and stakeholder reporting.
Digital Transformation Account Director at MindShare (Yili Team)
March 31, 2021 - September 22, 2025Led digital media strategy for the Children's Cheese Stick and Yogurt line, focusing on market-share growth. Used data-driven insights to optimize media strategies across multiple channels, including display, online video, SEM, social, email marketing, and SEO. Negotiated a $20 million cross-functional content co-op program to pool resources across departments and foster collaboration. Managed a $50 million budget across accounts, achieving over 50% ROI through resource optimization and strategic planning.
Digital Associate Director at MindShare (Nestle Team)
September 30, 2020 - September 22, 2025Managed data and programmatic strategy for 5+ product lines with a budget exceeding $10 million. Used Media Mix Modeling to optimize digital budget allocation, delivering a 2x RoAS. Directed media operations and reporting for content co-ops, PPC campaigns, and social platforms (WeChat, TikTok, RedNote, Meta). Improved landing page performance and conversion rates by 30% and 50%, respectively, through targeted optimization. Enhanced conversion processes using CRM tools, improving database accuracy and automating tasks for greater efficiency.
Associate Director, Trading Desk at Publicis Groupe
July 31, 2019 - September 22, 2025Managed programmatic ad tools and services for a diverse client portfolio, including Mead Johnson, AB InBev, Mars, Procter & Gamble, BMW, and Reckitt Benckiser. Executed clients' Data Management Platform (DMP) projects, focusing on strategic data planning, Customer Data Platform (CDP) implementation, third-party database integration, and data-driven marketing strategies for media activation and optimization.
Strategic Planner at MediaCom (Shell Team)
February 28, 2014 - September 22, 2025Managed media planning for Helix and B2B lines, ensuring effective strategy development and execution. Coordinated daily media operations and provided consulting services to deliver optimal campaign solutions tailored to client needs.
SEM Optimizer at Google
December 31, 2012 - September 22, 2025Managed five advertising accounts utilizing AdWords and rich media online tools to drive engagement and conversions. Monitored SEM optimization results daily and provided SEO recommendations, achieving over a 30% improvement in onsite engagement rates.
Media Account Director at Wavemaker
April 1, 2024 - September 22, 2025Led nationwide branding and social campaigns for the Mercedes-Benz team, delivering a 15% lift in showroom visits. Architected the launch strategy for the ultra-luxury AMG SL and Haute Voiture lines in collaboration with Vogue and Anna Wintour, integrating offline fashion shows with digital media, KOLs, and social platforms to achieve 26M+ readerships and engagements, and optimized the funnel from social amplification to showroom visits. Implemented data-driven solutions to align data, audience insights, media strategies, and content across the consumer journey, managing a budget above $5M. Leveraged analytics to cut CPL by 20% and CPE by 50%.
Digital Strategy Director at Mediacom
May 1, 2023 - September 22, 2025Directed the Alienware and Dell Tech communication strategy, aligning with client VP objectives to enhance brand positioning and market reach. Led a 12-member cross-functional team, delivering high stakeholder satisfaction and overseeing 30+ strategy portfolios that integrated business goals with marketing capabilities. Provided ongoing guidance to ensure alignment between business strategy and campaigns, driving a 1.5X increase in LTV and a 30% reduction in CAC, while standardizing universal campaign tracking across 14 business units.
Digital Transformation Account Director at MindShare (Yili Team)
March 1, 2021 - September 22, 2025Led digital media strategy for the Children’s Cheese Stick and Yogurt line to grow market share. Leveraged data-driven insights to optimize multi-channel media including display, online video, SEM, social, email, and SEO. Negotiated a $20M cross-functional content co-op program, enhancing marketing resources and cross-department collaboration. Managed a $50M budget across accounts, achieving over 50% ROI through resource optimization and strategic planning.
Digital Associate Director at MindShare (Nestlé Team)
September 1, 2020 - September 22, 2025Managed data and programmatic strategy for 5+ product lines with a budget over $10M. Used Media Mix Modeling to optimize digital budget allocation, delivering a 2X RoAS. Directed media operations and reporting for content co-ops, PPC campaigns, and social platforms (Online TV shows, WeChat, TikTok, Rednote, Meta). Improved landing page performance and conversion rates by 30% and 50% respectively, and enhanced CRM-driven conversion processes for better data accuracy and automation.
Associate Director, Trading Desk at Publicis Groupe
July 1, 2019 - September 22, 2025Managed programmatic ad tools and services for a diverse client portfolio including Mead Johnson, AB InBev, Mars, P&G, BMW, and Reckitt Benckiser. Executed DMP projects with a focus on data planning, CDP implementation, third-party data integrations, and data-driven marketing for media activation and optimization.
Strategic Planner at MediaCom (Shell Team)
February 1, 2014 - September 22, 2025Managed media planning for Helix and B2B lines, delivering effective strategy development and execution. Coordinated daily media operations and provided consulting to optimize campaign solutions. Demonstrated strong problem-solving and adaptability in high-pressure environments, enhancing integrated media capabilities.
SEM Optimizer at Google
December 1, 2012 - September 22, 2025Managed five advertising accounts using AdWords and rich media tools to drive engagement and conversions. Monitored SEM results daily and provided SEO recommendations, achieving over 30% improvement in onsite engagement rates.
Media Account Director at Wavemaker
April 1, 2024 - September 22, 2025Spearheaded nationwide branding and social campaigns for the Mercedes-Benz team, resulting in a 15% rise in showroom visits. Led the launch strategy for the ultra-luxury AMG SL and Haute Voiture lines with Vogue, integrating an offline fashion show with digital media, KOLs, and data strategies to drive conversions from social amplification to showroom visits. Managed a budget over $5M and achieved a 20% reduction in CPL and 50% reduction in CPE.
Digital Strategy Director at Mediacom
May 1, 2023 - September 22, 2025Directed the Alienware and Dell Tech communication strategy to strengthen brand positioning and market reach. Led a 12-person cross-functional team across 30+ strategy portfolios, established mid- to long-term performance metrics, and delivered a 1.5x increase in Lifetime Value (LTV) and 30% CAC reduction. Implemented a universal campaign tracking system across 14 business units.
Digital Transformation Account Director at MindShare
March 1, 2021 - September 22, 2025Led digital media strategy for the Children's Cheese Stick and Yogurt line, driving market share growth. Leveraged data-driven insights to optimize across display, online video, SEM, social, email marketing, and SEO. Negotiated a $20M cross-functional content co-op program and managed a $50M budget with ROI above 50%.
Digital Associate Director at MindShare
September 1, 2020 - September 22, 2025Managed data and programmatic strategy for 5+ product lines with a budget over $10M. Used Media Mix Modeling to optimize digital budget allocation, achieving a 2x RoAS. Directed media operations and reporting for content co-ops, PPC campaigns, and social platforms; improved landing page performance by 30% and 50%, respectively, and enhanced CRM-driven processes for efficiency.
Associate Director, Trading Desk at Publicis Groupe
July 1, 2019 - September 22, 2025Managed programmatic ad tools and services for a diverse client portfolio, including Mead Johnson, AB InBev, Mars, P&G, BMW, and Reckitt Benckiser. Executed DMP projects with CDP implementation, third-party data integration, and data-driven marketing for media activation and optimization.
Strategic Planner at MediaCom (Shell Team)
February 1, 2014 - September 22, 2025Managed media planning for Helix and B2B lines; coordinated daily media operations and provided consulting to deliver integrated media solutions tailored to client needs.
SEM Optimizer at Google
December 1, 2012 - September 22, 2025Managed five advertising accounts utilizing AdWords and rich media tools; monitored optimization results daily and achieved over 30% improvement in onsite engagement rates.
Media Account Director at Mercedes Benz Team, Wavemaker
April 30, 2024 - October 10, 2025Led nationwide branding and social campaigns, resulting in a 15% increase in showroom visits. Directed the launch strategy for the ultra-luxury AMG SL and Haute Voiture lines, collaborating with Vogue magazine and Anna Wintour to create an integrated offline fashion show and digital media experience that generated 26M+ topic readerships and engagements. Implemented data-driven approaches to unify data, audience insights, and content across consumer journeys, managing a budget above $5M. Achieved a 20% reduction in CPL and a 50% decrease in CPE through advanced analytics and optimization.
Digital Strategy Director at Dell Team, Mediacom
May 31, 2023 - October 10, 2025Directed the communication strategy for Alienware and Dell Tech, aligning with client objectives to enhance brand positioning and market reach. Led a 12-person cross-functional team, managed 30+ strategy portfolios, and established mid- to long-term performance measurements that boosted Lifetime Value by 1.5x and reduced CAC by 30%. Implemented a universal campaign tracking system across 14 business units to improve efficiency and accountability.
Digital Transformation Account Director at Yili Team, MindShare
March 31, 2021 - October 10, 2025Led the digital media strategy for the Children's Cheese Stick and Yogurt line, driving market share growth through cross-channel optimization. Negotiated a $20M cross-functional content co-op program and achieved over 50% ROI on the allocated budget by optimizing resource allocation and strategic planning.
Digital Associate Director at Nestle Team, MindShare
September 30, 2020 - October 10, 2025Managed data and programmatic strategy for 5+ product lines with a budget exceeding $10M. Used Media Mix Modeling to optimize budget allocation, delivering a 2x RoAS. Directed media operations and reporting for content co-ops, PPC, and social platforms (WeChat, TikTok, Rednote, Meta). Improved landing page performance and conversion rates by 30% and 50%, respectively, and enhanced CRM-driven processes to improve data accuracy and automate tasks.
Associate Director, Trading Desk at Publicis Groupe
July 31, 2019 - October 10, 2025Managed programmatic ad tools and services for a diverse client portfolio, including Mead Johnson, AB InBev, Mars, Procter & Gamble, BMW, and Reckitt Benckiser. Executed DMP projects, CDP implementation, third-party data integrations, and data-driven marketing strategies for media activation and optimization.
Strategic Planner at Shell Team, MediaCom
February 28, 2014 - October 10, 2025Coordinated daily media operations and delivered strategic plans for Helix and B2B lines, enabling effective campaign solutions and cross-functional collaboration. Demonstrated strong problem-solving and adaptability in high-pressure environments.
SEM Optimizer at Google
December 31, 2012 - October 10, 2025Managed five AdWords accounts, monitored optimization results daily, and provided SEO/SEM recommendations, achieving over a 30% improvement in onsite engagement rates.
Media Account Director at Wavemaker (Mercedes-Benz Team)
April 1, 2024 - October 10, 2025Led nationwide branding and social campaigns; directed programmatic and social campaigns; designed and optimized campaigns across DSP, social, and paid search to improve funnel performance; served as the primary client contact for strategy, reporting, and QBRs; managed a $5M+ annual budget with cross-channel integration.
Digital Strategy Director at Mediacom
May 1, 2023 - October 10, 2025Directed communication strategy for Alienware and Dell Tech, aligning with client goals; led a 12-person cross-functional team; managed 30+ strategy portfolios; provided ongoing guidance to ensure business and campaign alignment; streamlined media operations with universal campaign tracking; achieved measurable performance improvements including 1.5X LTV and 30% CAC reduction.
Digital Transformation Account Director at MindShare (Yili Team)
March 1, 2021 - October 10, 2025Led digital media strategy for Children's Cheese Stick and Yogurt; negotiated a $20M cross-functional content co-op; managed a $50M budget with over 50% ROI through resource optimization and strategic planning.
Digital Associate Director at MindShare (Nestle Team)
September 1, 2020 - October 10, 2025Managed data and programmatic strategy for 5+ product lines with budgets over $10M; used Media Mix Modeling to optimize digital budget allocation for 2X RoAS; oversaw content co-ops, PPC campaigns, and social media; improved landing page performance by 30% and 50%; enhanced conversion processes using CRM tools.
Associate Director, Trading Desk at Publicis Groupe
July 1, 2019 - October 10, 2025Managed programmatic ad tools and services for a diverse client portfolio; executed DMP projects, CDP implementation, and data-driven marketing strategies for media activation and optimization.
Strategic Planner at MediaCom
February 1, 2014 - October 10, 2025Managed media planning for Helix and B2B lines; coordinated daily media operations and provided consulting to deliver optimal campaign solutions; demonstrated problem-solving and adaptability in high-pressure environments.
SEM Optimizer at Google
December 1, 2012 - October 10, 2025Managed five advertising accounts utilizing AdWords; monitored SEM optimization results daily and provided SEO recommendations, contributing to improved onsite engagement.
Education
Bachelor of Commerce at Queen's University, Kingston, Canada
January 11, 2030 - May 1, 2012Bachelor of Commerce at Queen's University - Kingston, Canada
January 11, 2030 - May 1, 2012Bachelor of Commerce at Queen's University
January 11, 2030 - May 1, 2012Bachelor of Commerce at Queen's University - Kingston, Canada
January 11, 2030 - May 1, 2012Bachelor of Commerce at Queen's University, Kingston, Canada
January 11, 2030 - May 1, 2012Bachelor of Commerce at Queen's University
January 11, 2030 - May 1, 2012Qualifications
Industry Experience
Media & Entertainment, Consumer Goods, Software & Internet, Professional Services, Retail, Telecommunications, Transportation & Logistics
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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