I'm a senior performance marketing professional with a proven track record of driving revenue growth and profitability across SMEs and global enterprises. I specialize in demand generation, cross-channel paid media strategies, localization, regional expansion, and go-to-market planning, with a strong focus on data-driven optimization and ROI. I've led multi-channel campaigns across Google Ads, Meta, LinkedIn, and TikTok, built data-driven roadmaps, and mentored teams to deliver high-quality pipeline and revenue outcomes. I enjoy turning complex data into clear strategies, designing tailored campaign journeys, and expanding opportunities across new markets.

Vivien Tarsoly

I'm a senior performance marketing professional with a proven track record of driving revenue growth and profitability across SMEs and global enterprises. I specialize in demand generation, cross-channel paid media strategies, localization, regional expansion, and go-to-market planning, with a strong focus on data-driven optimization and ROI. I've led multi-channel campaigns across Google Ads, Meta, LinkedIn, and TikTok, built data-driven roadmaps, and mentored teams to deliver high-quality pipeline and revenue outcomes. I enjoy turning complex data into clear strategies, designing tailored campaign journeys, and expanding opportunities across new markets.

Available to hire

I’m a senior performance marketing professional with a proven track record of driving revenue growth and profitability across SMEs and global enterprises. I specialize in demand generation, cross-channel paid media strategies, localization, regional expansion, and go-to-market planning, with a strong focus on data-driven optimization and ROI.

I’ve led multi-channel campaigns across Google Ads, Meta, LinkedIn, and TikTok, built data-driven roadmaps, and mentored teams to deliver high-quality pipeline and revenue outcomes. I enjoy turning complex data into clear strategies, designing tailored campaign journeys, and expanding opportunities across new markets.

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Experience Level

Expert
Expert
Expert

Language

English
Fluent

Work Experience

Marketing Campaign Manager at Ziggy (Marketing Agency)
September 1, 2025 - September 17, 2025
Created and managed multi-channel demand generation campaigns (paid search, social, display); led high-performing campaigns, managed partner agencies, and mentored junior specialists; focused on revenue growth and ROI.
Performance Marketing Specialist at Ziggy (Marketing Agency)
March 31, 2024 - September 17, 2025
Led high-performing paid search, social and display campaigns; managed agencies and mentored junior specialists; improved campaign performance and ROI.
Performance Marketing Manager at Ziggy (Marketing Agency)
March 31, 2021 - September 17, 2025
Led multi-channel demand generation and optimization; implemented intent-based targeting and retargeting to engage high-value prospects and maximize conversions.
Marketing Specialist / Campaign Lead at Ziggy (Marketing Agency)
August 31, 2020 - September 17, 2025
Supported and led paid media campaigns; managed campaigns across channels; mentored junior staff.
Marketing Intern at Ziggy (Marketing Agency)
August 31, 2019 - September 17, 2025
Assisted with campaign creation and data analysis; contributed to multi-channel campaigns.
Performance Marketing Lead at Future Learn
April 30, 2023 - September 17, 2025
Led cross-channel paid media campaigns; drove ROI up to 300% and reduced advertising costs by 30% through data-driven optimization; led a high-performing paid media program.

Education

BA in Business Management with Year in Industry at University of York
January 11, 2030 - September 17, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Financial Services