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Hi, I’m Pooja Raj, a results-driven User Acquisition Manager based in Bangalore. I’ve led paid media and growth initiatives for 8+ clients across gaming, ecommerce, food delivery, and photo-editing, managing multi-million-dollar monthly ad spends and delivering measurable ROAS improvements. I’ve steered end-to-end UA launches, including dating apps that hit the top of app-store charts and reached 1M users in 30 days. With a collaborative, data-driven approach, I optimize campaigns across Meta, Google, TikTok, Unity, AppLovin, and Moloco, align growth with product updates, and improve organic visibility through ASO. I enjoy working with product, design, and analytics teams to design high-impact promotions and drive durable growth across markets including the UK, France, and Italy.…Hi, I’m Pooja Raj, a results-driven User Acquisition Manager based in Bangalore. I’ve led paid media and growth initiatives for 8+ clients across gaming, ecommerce, food delivery, and photo-editing, managing multi-million-dollar monthly ad spends and delivering measurable ROAS improvements. I’ve steered end-to-end UA launches, including dating apps that hit the top of app-store charts and reached 1M users in 30 days. With a collaborative, data-driven approach, I optimize campaigns across Meta, Google, TikTok, Unity, AppLovin, and Moloco, align growth with product updates, and improve organic visibility through ASO. I enjoy working with product, design, and analytics teams to design high-impact promotions and drive durable growth across markets including the UK, France, and Italy.

Pooja Raj

Growth Marketer, Social Media Manager, Marketing Strategist, +2

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Hi, I’m Pooja Raj, a results-driven User Acquisition Manager based in Bangalore. I’ve led paid media and growth initiatives for 8+ clients across gaming, ecommerce, food delivery, and photo-editing, managing multi-million-dollar monthly ad spends and delivering measurable ROAS improvements. I’ve steered end-to-end UA launches, including dating apps that hit the top of app-store charts and reached 1M users in 30 days. With a collaborative, data-driven approach, I optimize campaigns across Meta, Google, TikTok, Unity, AppLovin, and Moloco, align growth with product updates, and improve organic visibility through ASO. I enjoy working with product, design, and analytics teams to design high-impact promotions and drive durable growth across markets including the UK, France, and Italy.…Hi, I’m Pooja Raj, a results-driven User Acquisition Manager based in Bangalore. I’ve led paid media and growth initiatives for 8+ clients across gaming, ecommerce, food delivery, and photo-editing, managing multi-million-dollar monthly ad spends and delivering measurable ROAS improvements. I’ve steered end-to-end UA launches, including dating apps that hit the top of app-store charts and reached 1M users in 30 days. With a collaborative, data-driven approach, I optimize campaigns across Meta, Google, TikTok, Unity, AppLovin, and Moloco, align growth with product updates, and improve organic visibility through ASO. I enjoy working with product, design, and analytics teams to design high-impact promotions and drive durable growth across markets including the UK, France, and Italy.

Available to hire

Hi, I’m Pooja Raj, a results-driven User Acquisition Manager based in Bangalore. I’ve led paid media and growth initiatives for 8+ clients across gaming, ecommerce, food delivery, and photo-editing, managing multi-million-dollar monthly ad spends and delivering measurable ROAS improvements. I’ve steered end-to-end UA launches, including dating apps that hit the top of app-store charts and reached 1M users in 30 days.

With a collaborative, data-driven approach, I optimize campaigns across Meta, Google, TikTok, Unity, AppLovin, and Moloco, align growth with product updates, and improve organic visibility through ASO. I enjoy working with product, design, and analytics teams to design high-impact promotions and drive durable growth across markets including the UK, France, and Italy.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

User Acquisition Manager at Blitz Growth

March 1, 2024 - September 11, 2025

Led paid UA for 8+ clients across gaming, ecommerce, food delivery, and photo-editing; built and managed a combined $1M+ monthly ad spend; launched UA initiatives for app launches including a dating app that hit the top of app-store charts and reached 1M users in 30 days; improved ROAS by ~30% for a photo-editing app through platform mix optimization and geo-targeting enhancements; built custom analytics tools (ROASTRacker and Budget Simulator) and drove visibility improvements via ASO; collaborated cross-functionally with product, design, and analytics to align growth with game content updates across UK, France, and Italy.

User Acquisition Manager at Match Day Inc.

July 1, 2024 - Present

Managed end-to-end UA strategy for Match Day Champions, a top-grossing football mobile game, with ad spend across Meta, Google, TikTok, Unity, AppLovin, and Moloco. Increased ROAS from 20% to 75% within 2 months by aligning campaigns with in-game user behavior insights; orchestrated high-impact promo campaigns with top-tier footballers; led creative testing and iteration cycles to improve CTRs and lower CPA; directed ASO efforts to boost organic visibility; worked with product, design, and analytics teams to synchronize growth efforts with game content updates.