Available to hire
Hi, I’m Marco De Masi, a Strategic Product Design Director based in Rome, Italy. I bridge design intent with industrial reality by partnering with manufacturers to architect scalable industrial assets and transform constraints into market advantages.
With 15+ years’ experience across mass-market electronics and high-end contract furniture, I specialize in Design for Manufacturing (DFM) and Cost Optimization. I’ve been selected for the ADI Design Index and participated in the Compasso d’Oro as Principal Designer, and I’m proud to have earned the German Design Award for collaborative team excellence.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
English
Advanced
Work Experience
University Lecturer at AANT – Accademia delle Arti e Nuove Tecnologie
January 1, 2023 - PresentTeaching Product Design and Modeling Workshop for the Product Design course
Instructor at Ass.For.SEO
January 1, 2017 - PresentWeb design courses: Wordpress, basics of UX/UI design, and use of Figma
Founder, Creative Director & Designer at Marco De Masi – Design and Creative Studio
January 1, 2012 - PresentProduct development, visual communication, brand identity, web design
Design Director at Katt Group
January 1, 2024 - September 11, 2025Visual communication, brand management, and product development
Product Designer at Hazel Quinn
January 1, 2024 - September 11, 2025Research and design of consumer products and CMF development
Head of Product Design at SNS Haute Couture L.L.C.
January 1, 2024 - September 11, 2025Product design and development
Chief Design Officer at Easehold
January 1, 2024 - September 11, 2025Product research and development, with a focus on CMF
Graphic Designer at AL AMAL CO. for Food Industry
January 1, 2023 - September 11, 2025Brand identity and packaging design
Product Designer at Studio Paolo D’Arrigo Design
January 1, 2021 - September 11, 2025Research, development, and creation of communication material for product presentation and production
Product Designer at UpGroup
January 1, 2020 - September 11, 2025Design and development of lighting products
Freelance Product Designer at Hands on Design
January 1, 2019 - September 11, 2025Product design and development
Product Designer at Anima s.r.l.
January 1, 2019 - September 11, 2025Research and development of bathroom furniture and related communication materials
Freelance Product Designer at Officine Tamborrino
January 1, 2015 - September 11, 2025Design, development, and engineering of furniture products
Graphic Designer & Web Developer at Blikke Creative
January 1, 2013 - September 11, 2025Graphic and web design projects
Tutor & Assistant Lecturer at Istituto Europeo del Design (IED)
January 1, 2013 - September 11, 2025Design and project courses
Graphic Designer & Web Developer at Farm Service
January 1, 2011 - September 11, 2025Graphic and web design
Co-founder & Product Designer at The Italian Design Company
January 1, 2011 - September 11, 2025Social business, design, and local production in collaboration with NGO Mother and Child Foundation
University Lecturer at AANT – Accademia delle Arti e Nuove Tecnologie
January 1, 2023 - PresentTeaching Product Design and Modeling Workshop for the Product Design course.
Instructor at Ass.For.SEO
January 1, 2017 - PresentWeb design courses: Wordpress, basics of UX/UI design, and use of Figma.
Founder, Creative Director & Designer at Marco De Masi – Design and Creative Studio
January 1, 2012 - PresentProduct development, visual communication, brand identity, web design.
Design Director at Katt Group
January 1, 2024 - September 11, 2025Visual communication, brand management, and product development.
Product Designer at Hazel Quinn
January 1, 2024 - September 11, 2025Research and design of consumer products and CMF development.
Head of Product Design at SNS Haute Couture L.L.C.
January 1, 2024 - September 11, 2025Product design and development.
Chief Design Officer at Easehold
January 1, 2024 - September 11, 2025Product research and development, with a focus on CMF.
Graphic Designer at AL AMAL CO. for Food Industry
January 1, 2023 - September 11, 2025Brand identity and packaging design.
Product Designer at Studio Paolo D’Arrigo Design
January 1, 2021 - September 11, 2025Research, development, and creation of communication material for product presentation and production.
Product Designer at UpGroup
January 1, 2020 - September 11, 2025Design and development of lighting products.
Freelance Product Designer at Hands on Design
January 1, 2019 - September 11, 2025Product design and development.
Product Designer at Anima s.r.l.
January 1, 2019 - September 11, 2025Research and development of bathroom furniture and related communication materials.
Assistant Interior Designer at Superstudio Più
January 1, 2016 - September 11, 2025Exhibition design for 'Lazio Creativo: Itinerari di Design' at the SuperDesign Show for ADI Lazio.
Freelance Product Designer at Officine Tamborrino
January 1, 2015 - September 11, 2025Design, development, and engineering of furniture products.
Graphic Designer & Web Developer at Blikke Creative
January 1, 2013 - September 11, 2025Graphic and web design projects.
Tutor & Assistant Lecturer at IED – Istituto Europeo del Design
January 1, 2013 - September 11, 2025Design and project courses.
Graphic Designer & Web Developer at Farm Service
January 1, 2013 - September 11, 2025Graphic and web design.
Co-founder & Product Designer at The Italian Design Company
January 1, 2011 - September 11, 2025Social business, design, and local production in collaboration with NGO 'Mother and Child Foundation’.
University Lecturer at AANT – Accademia delle Arti e Nuove Tecnologie
January 1, 2023 - PresentTeaching Product Design and Modeling Workshop for the Product Design course
Instructor at Ass.For.SEO
January 1, 2017 - PresentWeb design courses: Wordpress, basics of UX/UI design, and use of Figma
Founder, Creative Director & Designer at Marco De Masi – Design and Creative Studio
January 1, 2012 - PresentProduct development, visual communication, brand identity, web design
Design Director at Katt Group
December 31, 2024 - September 11, 2025Visual communication, brand management, and product development
Product Designer at Hazel Quinn
December 31, 2024 - September 11, 2025Research and design of consumer products and CMF development
Head of Product Design at SNS Haute Couture L.L.C.
December 31, 2024 - September 11, 2025Product design and development
Chief Design Officer at Easehold
December 31, 2024 - September 11, 2025Product research and development, with a focus on CMF
Graphic Designer at AL AMAL CO. for Food Industry
December 31, 2023 - September 11, 2025Brand identity and packaging design
Product Designer at Studio Paolo D’Arrigo Design
December 31, 2021 - September 11, 2025Research, development, and creation of communication material for product presentation and production
Product Designer at UpGroup
December 31, 2020 - September 11, 2025Design and development of lighting products
Freelance Product Designer at Hands on Design
December 31, 2019 - September 11, 2025Product design and development
Product Designer at Anima s.r.l.
December 31, 2019 - September 11, 2025Research and development of bathroom furniture and related communication materials
Assistant Interior Designer at Superstudio Più
December 31, 2016 - September 11, 2025Exhibition design for “Lazio Creativo: Itinerari di Design” at the SuperDesign Show for ADI Lazio
Freelance Product Designer at Officine Tamborrino
December 31, 2015 - September 11, 2025Design, development, and engineering of furniture products
Product Designer at Selekton Ltd
December 31, 2015 - September 11, 2025Research, product development, and creation of communication materials
Graphic Designer & Web Developer at Blikke Creative
December 31, 2013 - September 11, 2025Graphic and web design projects
Tutor & Assistant Lecturer at IED – Istituto Europeo del Design
December 31, 2013 - September 11, 2025Design and project courses
Graphic Designer & Web Developer at Farm Service
December 31, 2011 - September 11, 2025Graphic and web design
Co-founder & Product Designer at The Italian Design Company
December 31, 2011 - September 11, 2025Social business, design, and local production in collaboration with the NGO 'Mother and Child Foundation’
University Lecturer at AANT – Accademia delle Arti e Nuove Tecnologie
January 1, 2023 - PresentTeaching Product Design and Modeling Workshop for the Product Design course
Instructor at Ass.For.SEO
January 1, 2017 - PresentWeb design courses: Wordpress, basics of UX/UI design, and use of Figma
Founder, Creative Director & Designer at Marco De Masi – Design and Creative Studio
January 1, 2012 - PresentProduct development, visual communication, brand identity, web design
Design Director at Katt Group
December 31, 2024 - September 11, 2025Visual communication, brand management, and product development
Product Designer at Hazel Quinn
December 31, 2024 - September 11, 2025Research and design of consumer products and CMF development
Head of Product Design at SNS Haute Couture L.L.C.
December 31, 2024 - September 11, 2025Product design and development
Chief Design Officer at Easehold
December 31, 2024 - September 11, 2025Product research and development, with a focus on CMF
Graphic Designer at AL AMAL CO. for Food Industry
December 31, 2023 - September 11, 2025Brand identity and packaging design
Product Designer at Studio Paolo D’Arrigo Design
December 31, 2021 - September 11, 2025Research, development, and creation of communication material for product presentation and production
Product Designer at UpGroup
January 1, 2020 - PresentDesign and development of lighting products
Freelance Product Designer at Hands on Design
January 1, 2019 - PresentProduct design and development
Product Designer at Anima s.r.l.
December 31, 2019 - September 11, 2025Research and development of bathroom furniture and related communication materials
Assistant Interior Designer at Superstudio Più
December 31, 2016 - September 11, 2025Exhibition design for “Lazio Creativo: Itinerari di Design” at the SuperDesign Show for ADI Lazio
Co-founder & Product Designer at The Italian Design Company
December 31, 2011 - September 11, 2025Social business, design, and local production in collaboration with the NGO 'Mother and Child Foundation’
Graphic Designer & Web Developer at Farm Service
December 31, 2011 - September 11, 2025Graphic and web design
Tutor & Assistant Lecturer at IED – Istituto Europeo del Design
December 31, 2013 - September 11, 2025Design and project courses
Graphic Designer & Web Developer at Blikke Creative
December 31, 2013 - September 11, 2025Graphic and web design projects
Principal & Design Director at Marco De Masi Studio
January 1, 2012 - PresentLeading strategic design consultancy delivering industrial assets for international brands; oversee end-to-end product development across metals, stone, and 3D printed polymers.
International Head of Design (Contract Division) at SNS Haute Couture
January 1, 2022 - January 1, 2023Directed design strategy for large-scale hospitality projects, managed cross-functional team; oversaw collection development and cultural localization for Najdi-style adaptations and bespoke furniture.
Lead Industrial Designer & CMF Strategist at Hazel Quinn
January 1, 2021 - January 1, 2023New product development for coffee machine platform; defined CMF direction for core collection (Kettles & Toasters) and tested market viability through concept generation.
Chief Design Officer (CDO) at Easehold
January 1, 2019 - January 1, 2021Directed R&D pipeline and brand visual language; led restyling of existing lineup to align with western markets and pursue higher-margin categories.
Co-Founder & Head of Product at TIDCO (The Italian Design Company)
January 1, 2010 - January 1, 2012Co-founded a social enterprise; set up production facility, recruited and trained apprentices, and designed export-ready catalogs and manufacturing processes.
Education
Bachelor’s Degree with Honors in Product Design at IED – Istituto Europeo del Design, Rome, Italy
January 1, 2006 - January 1, 2009Specialization Course in 3D Studio Max and V-Ray at IED – Istituto Europeo del Design, Rome, Italy
January 1, 2010 - January 1, 2010Specialization Course in Digital Modeling, Prototyping and 3D Printing at IED – Istituto Europeo del Design, Rome, Italy
January 1, 2010 - January 1, 2010Bachelor’s Degree with Honors in Product Design at IED – Istituto Europeo del Design, Rome, Italy
January 1, 2006 - January 1, 2009Specialization Course in Digital Modeling, Prototyping and 3D Printing at IED – Istituto Europeo del Design, Rome, Italy
January 1, 2010 - January 1, 2010Specialization Course in 3D Studio Max and V-Ray at IED – Istituto Europeo del Design, Rome, Italy
January 1, 2010 - January 1, 2010Bachelor’s Degree with Honors in Product Design at IED – Istituto Europeo del Design, Rome, Italy
January 1, 2006 - January 1, 2009Specialization Course in Digital Modeling, Prototyping and 3D Printing at IED – Istituto Europeo del Design, Rome, Italy
January 1, 2010 - January 1, 2010Specialization Course in 3D Studio Max and V-Ray at IED – Istituto Europeo del Design, Rome, Italy
January 1, 2010 - January 1, 2010Bachelor’s Degree with Honors in Product Design at IED – Istituto Europeo del Design, Rome, Italy
January 1, 2006 - January 1, 2009Specialization Course in 3D Studio Max and V-Ray at IED – Istituto Europeo del Design, Rome, Italy
January 1, 2010 - January 1, 2010Specialization Course in Digital Modeling, Prototyping and 3D Printing at IED – Istituto Europeo del Design, Rome, Italy
January 1, 2010 - January 1, 2010Bachelor’s Degree in Product Design at IED – Istituto Europeo di Design, Rome
January 1, 2006 - January 1, 2009Specialization in Digital Modeling & Rapid Prototyping at IED – Istituto Europeo di Design, Rome
January 1, 2010 - January 1, 2010Specialization in Advanced 3D Visualization at IED – Istituto Europeo di Design, Rome
January 1, 2010 - January 1, 2010Engineering Coursework at Sapienza University of Rome
January 11, 2030 - February 25, 2026Qualifications
Bachelor’s Degree with Honors in Product Design
January 1, 2006 - January 1, 2009Specialization Course in 3D Studio Max and V-Ray
January 1, 2010 - January 1, 2010Specialization Course in Digital Modeling, Prototyping and 3D Printing
January 1, 2010 - January 1, 2010Bachelor’s Degree with Honors in Product Design
January 1, 2006 - January 1, 2009Specialization Course in Digital Modeling, Prototyping and 3D Printing
January 1, 2010 - January 1, 2010Specialization Course in 3D Studio Max and V-Ray
January 1, 2010 - January 1, 2010German Design Award
January 11, 2030 - September 11, 2025Industrial Design Award
January 11, 2030 - September 11, 2025European Product Design Award
January 11, 2030 - September 11, 2025Specialization Course in Digital Modeling, Prototyping and 3D Printing
January 1, 2010 - January 1, 2010Specialization Course in 3D Studio Max and V-Ray
January 1, 2010 - January 1, 2010ADI DESIGN INDEX – Selection (Volta Collection)
January 11, 2030 - February 25, 2026COMPASSO D'ORO – Participation (Volta Collection)
January 11, 2030 - February 25, 2026GERMAN DESIGN AWARD – Winner (Design Team)
January 11, 2030 - February 25, 2026EUROPEAN PRODUCT DESIGN AWARD – Winner (Design Team)
January 11, 2030 - February 25, 2026IDA DESIGN AWARD – Winner (Design Team)
January 11, 2030 - February 25, 2026Industry Experience
Media & Entertainment, Education, Professional Services, Manufacturing, Retail, Software & Internet, Consumer Goods, Travel & Hospitality
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