I am a packaging, branding, and digital content professional with a track record of leading global product initiatives and marketing campaigns across diverse markets. I excel at coordinating cross-functional teams—NPI, Category, Supply Chain, Legal/Regulatory, Packaging, Creative Agencies, and Demand Planning—to ensure on-time delivery, regulatory compliance, and rapid issue resolution. I own packaging artwork development and regulatory health-warnings, manage market-specific SKUs, repacks, and branding updates, and maintain brand consistency with global stakeholders and agencies.
I drive portfolio optimization through volume forecasting, trade alignment, and SKU rationalization, while leading major campaigns (Japan Summer Kool, China Sunrise, McLaren UAE, Qatar & Spain, Tomorrowland LEPs). I contribute to data management and insights using SAP, APO, and Power BI, create EAN codes and tagging, and coordinate communications across platforms. I’ve delivered SMP+ on accelerated timelines, created the first Self-Induction Tutorial for End-to-End HIVE Management, and supported Master Data workflows to improve production and logistics data hygiene. I enjoy mentoring teams, aligning design and marketing deliverables with business goals, and bringing a collaborative, results-driven mindset to new projects.
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