I am a packaging, branding, and digital content professional with a track record of leading global product initiatives and marketing campaigns across diverse markets. I excel at coordinating cross-functional teams—NPI, Category, Supply Chain, Legal/Regulatory, Packaging, Creative Agencies, and Demand Planning—to ensure on-time delivery, regulatory compliance, and rapid issue resolution. I own packaging artwork development and regulatory health-warnings, manage market-specific SKUs, repacks, and branding updates, and maintain brand consistency with global stakeholders and agencies. I drive portfolio optimization through volume forecasting, trade alignment, and SKU rationalization, while leading major campaigns (Japan Summer Kool, China Sunrise, McLaren UAE, Qatar & Spain, Tomorrowland LEPs). I contribute to data management and insights using SAP, APO, and Power BI, create EAN codes and tagging, and coordinate communications across platforms. I’ve delivered SMP+ on accelerated timelines, created the first Self-Induction Tutorial for End-to-End HIVE Management, and supported Master Data workflows to improve production and logistics data hygiene. I enjoy mentoring teams, aligning design and marketing deliverables with business goals, and bringing a collaborative, results-driven mindset to new projects.

Talal Zafar Pirzada

I am a packaging, branding, and digital content professional with a track record of leading global product initiatives and marketing campaigns across diverse markets. I excel at coordinating cross-functional teams—NPI, Category, Supply Chain, Legal/Regulatory, Packaging, Creative Agencies, and Demand Planning—to ensure on-time delivery, regulatory compliance, and rapid issue resolution. I own packaging artwork development and regulatory health-warnings, manage market-specific SKUs, repacks, and branding updates, and maintain brand consistency with global stakeholders and agencies. I drive portfolio optimization through volume forecasting, trade alignment, and SKU rationalization, while leading major campaigns (Japan Summer Kool, China Sunrise, McLaren UAE, Qatar & Spain, Tomorrowland LEPs). I contribute to data management and insights using SAP, APO, and Power BI, create EAN codes and tagging, and coordinate communications across platforms. I’ve delivered SMP+ on accelerated timelines, created the first Self-Induction Tutorial for End-to-End HIVE Management, and supported Master Data workflows to improve production and logistics data hygiene. I enjoy mentoring teams, aligning design and marketing deliverables with business goals, and bringing a collaborative, results-driven mindset to new projects.

Available to hire

I am a packaging, branding, and digital content professional with a track record of leading global product initiatives and marketing campaigns across diverse markets. I excel at coordinating cross-functional teams—NPI, Category, Supply Chain, Legal/Regulatory, Packaging, Creative Agencies, and Demand Planning—to ensure on-time delivery, regulatory compliance, and rapid issue resolution. I own packaging artwork development and regulatory health-warnings, manage market-specific SKUs, repacks, and branding updates, and maintain brand consistency with global stakeholders and agencies.

I drive portfolio optimization through volume forecasting, trade alignment, and SKU rationalization, while leading major campaigns (Japan Summer Kool, China Sunrise, McLaren UAE, Qatar & Spain, Tomorrowland LEPs). I contribute to data management and insights using SAP, APO, and Power BI, create EAN codes and tagging, and coordinate communications across platforms. I’ve delivered SMP+ on accelerated timelines, created the first Self-Induction Tutorial for End-to-End HIVE Management, and supported Master Data workflows to improve production and logistics data hygiene. I enjoy mentoring teams, aligning design and marketing deliverables with business goals, and bringing a collaborative, results-driven mindset to new projects.

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Language

English
Advanced

Work Experience

Communication and Design Lead at Mad Tomato
February 1, 2024 - Present
Developed and managed an editorial calendar identifying high-impact content topics to boost brand awareness for Jada Funds of Funds. Led content research, creation, and curation for a consistent social media presence across Instagram, LinkedIn, and email campaigns. Monitored content performance with analytics, tracking KPIs such as engagement, reach, and conversions to optimize ROI. Executed end-to-end SEO/SEM strategies (on-site technical SEO, off-site link building, keyword research) to drive organic and paid traffic. Collaborated cross-functionally to design digital assets, visuals, and presentations aligned with brand messaging. Implemented data-driven adjustments to campaigns to enhance engagement and lead generation.
Project Executive at Fenix Venture Builder
February 28, 2024 - September 11, 2025
Created and curated high-quality digital content to elevate online presence for clients such as Skillup MENA, Mommy Zone, and Homeschool Panda. Developed editorial calendars, executed comprehensive SEO/SEM strategies, and managed end-to-end social media across Facebook, Twitter, LinkedIn, YouTube, and Instagram to boost visibility, engagement, and lead generation. Monitored performance with KPIs and analytics, iterating strategies in a remote team setting. Led and mentored a marketing team to meet tight deadlines and supported project execution across multiple client brands, aligning design, communications, and marketing deliverables with broader business goals.
Supply Chain Intern at Coca Cola Içecek Pakistan
August 31, 2019 - September 11, 2025
Supported digital, social media, and print campaigns for new product launches. Secured partnerships with local restaurants for promo-code deals and collaborated with university ambassadors to expand campaign reach. Audited and organized employee records, digitizing data to support HR processes.
Digital Marketing Intern at Careem Pakistan
August 31, 2019 - September 11, 2025
Assisted digital marketing initiatives and supported HR administrative tasks for internal projects. Contributed to content planning and execution across channels, collaborating with campus ambassadors to expand brand reach.
Human Resource Intern at Tetra Pak Pakistan
September 30, 2020 - September 11, 2025
Supported HR activities and internal projects; assisted with HR administration including maintaining employee records and data entry; contributed to process improvements and data hygiene initiatives within the HR functions.

Education

BSc Hons. in Business (Operations Management) with Minor in Marketing at Forman Christian College University
February 1, 2018 - July 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Professional Services, Media & Entertainment, Software & Internet