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I’m Mike Smart, a marketing and business development leader with 20+ years helping startups, local businesses, and international brands grow through digital marketing, channel management, and revenue storytelling. I’m known for applying Apple-inspired merchandising principles, leveraging AI for scale, and delivering practical, measurable growth with a collaborative, positive approach. I’ve built scalable systems across DTC, Amazon, and retail, led multi-channel campaigns, and helped brands achieve significant revenue growth while maintaining profitability. I focus on go-to-market strategy, partnerships, and customer success to drive sustainable results.…I’m Mike Smart, a marketing and business development leader with 20+ years helping startups, local businesses, and international brands grow through digital marketing, channel management, and revenue storytelling. I’m known for applying Apple-inspired merchandising principles, leveraging AI for scale, and delivering practical, measurable growth with a collaborative, positive approach. I’ve built scalable systems across DTC, Amazon, and retail, led multi-channel campaigns, and helped brands achieve significant revenue growth while maintaining profitability. I focus on go-to-market strategy, partnerships, and customer success to drive sustainable results.

Mike Smart

Marketer, Marketing Strategist, Brand Strategist, +7

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I’m Mike Smart, a marketing and business development leader with 20+ years helping startups, local businesses, and international brands grow through digital marketing, channel management, and revenue storytelling. I’m known for applying Apple-inspired merchandising principles, leveraging AI for scale, and delivering practical, measurable growth with a collaborative, positive approach. I’ve built scalable systems across DTC, Amazon, and retail, led multi-channel campaigns, and helped brands achieve significant revenue growth while maintaining profitability. I focus on go-to-market strategy, partnerships, and customer success to drive sustainable results.…I’m Mike Smart, a marketing and business development leader with 20+ years helping startups, local businesses, and international brands grow through digital marketing, channel management, and revenue storytelling. I’m known for applying Apple-inspired merchandising principles, leveraging AI for scale, and delivering practical, measurable growth with a collaborative, positive approach. I’ve built scalable systems across DTC, Amazon, and retail, led multi-channel campaigns, and helped brands achieve significant revenue growth while maintaining profitability. I focus on go-to-market strategy, partnerships, and customer success to drive sustainable results.

Available to hire

I’m Mike Smart, a marketing and business development leader with 20+ years helping startups, local businesses, and international brands grow through digital marketing, channel management, and revenue storytelling. I’m known for applying Apple-inspired merchandising principles, leveraging AI for scale, and delivering practical, measurable growth with a collaborative, positive approach.

I’ve built scalable systems across DTC, Amazon, and retail, led multi-channel campaigns, and helped brands achieve significant revenue growth while maintaining profitability. I focus on go-to-market strategy, partnerships, and customer success to drive sustainable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

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Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Managing Director at Catalyst Consulting (Mike Smart Management Consulting, Inc.)

January 1, 2017 - Present

Marketing and sales consultancy supporting startups, local businesses, and international brands with go-to-market strategy, channel management, and digital growth. Equity owner in Function101; operate as a full-stack marketer across DTC, Amazon, and retail channels, achieving 60% YoY Amazon revenue growth with 20% TACoS profitability target. Launched products including crowdfunding campaigns generating $500K+ in pre-orders. Built Shopify + Klaviyo lifecycle marketing systems increasing conversions by 22% and LTV by 35%. Led PR and influencer campaigns with coverage in WSJ, TechCrunch, and Mashable driving 50K+ referral visits. Advised global brands on U.S. GTM strategy and applied Apple merchandising principles. Delivered digital advertising, SEO, and Google Maps optimization; secured 7 new B2B distribution deals in 2024; recruited and managed 15+ cross-functional teams; evangelized AI adoption to streamline prospecting and campaign execution.

Vice President at Greenline

January 1, 2017 - September 12, 2025

Built and scaled channel partnerships for consumer electronics and lifestyle brands, focusing on Apple and premium retail. Secured placement of 12+ brands and 500+ SKUs into Apple Stores globally. Drove keynote stage features and Apple commercial placements, elevating brand visibility worldwide. Guided startups including Mophie, Speck Products, and Wahoo Fitness from launch to 8-figure annual revenues. Supported multinational brands like L’Oréal and Fujifilm in navigating Apple’s retail strategy for successful global rollouts. Built corporate gifting programs with major accounts including Audi, Miami Marlins, and OKTA.

Managing Director at Catalyst Consulting (Mike Smart Management Consulting, Inc.)

January 1, 2017 - Present

Marketing and sales consultancy delivering go-to-market strategy, channel management, and digital growth for startups, local businesses, and international brands. Led lifecycle marketing, product launches, PR and influencer campaigns; scaled Amazon revenue 60% YoY while maintaining 20% TACoS profitability. Launched crowdfunding campaigns generating $500K+ in pre-orders. Built Shopify + Klaviyo lifecycle marketing systems increasing conversions by 22% and LTV by 35%.

Vice President at Greenline

January 1, 2017 - September 12, 2025

Built and scaled channel partnerships for consumer electronics and lifestyle brands, focusing on Apple and premium retail. Secured 12+ Apple Store placements and 500+ SKUs globally. Drove keynote stage features and Apple commercial placements, elevating brand visibility worldwide. Guided startups to eight-figure revenues and supported multinational brands with Apple retail strategy for global rollouts. Built corporate gifting programs with Audi, Miami Marlins, and OKTA.

Managing Director at Catalyst Consulting (Mike Smart Management Consulting, Inc.)

January 1, 2017 - Present

Marketing and sales consultancy delivering go-to-market strategy, channel management, and digital growth for startups, local businesses, and international brands. Equity owner in Function101, scaling Amazon revenue by 60% YoY while maintaining a 20% TACoS profitability target. Launched products with crowdfunding campaigns over $500K. Built Shopify + Klaviyo lifecycle marketing, boosting conversion by 22% and LTV by 35%. Directed PR and influencer campaigns with coverage in WSJ, TechCrunch, and Mashable. Advised global brands on US GTM strategy and Apple merchandising-driven retail execution. Delivered digital advertising, SEO, and Google Maps optimization; secured 7 new B2B distribution deals in 2024 and led 15+ cross-functional teams; evangelized AI adoption to streamline prospecting, reporting, and campaign execution.

Vice President at Greenline

January 1, 2017 - September 12, 2025

Managing Director at Catalyst Consulting (Mike Smart Management Consulting, Inc.)

January 1, 2017 - Present

Marketing and sales consultancy supporting startups, local businesses, and international brands with go-to-market strategy, channel management, and digital growth. Equity owner in Function101, a consumer tech accessories brand, acting as a full-stack marketer across DTC, Amazon, and retail channels (Amazon revenue growth ~60% YoY; 20% TACoS target). Launched crowdfunding campaigns (> $500K in pre-orders) and built Shopify + Klaviyo lifecycle marketing systems increasing conversion by 22% and LTV by 35%. Directed PR and influencer programs with coverage in WSJ, TechCrunch, and Mashable; supported Greenline initiatives and advised global brands on U.S. GTM strategy employing Apple merchandising principles. Led digital advertising, SEO, and Google Maps optimization to deliver measurable outcomes. Secured 7 new B2B distribution deals in 2024 and led 15+ cross-functional teams; championed AI adoption (ChatGPT, Claude, Perplexity) to streamline prospecting, reporting, and execution.

Vice President at Greenline

January 1, 2017 - September 12, 2025

Built and scaled channel partnerships for consumer electronics and lifestyle brands, focusing on Apple and premium retail. Secured placement for 12+ brands and 500+ SKUs into Apple Stores globally; drove keynote stage features and Apple commercial placements; guided startups (Mophie, Speck Products, Wahoo Fitness) from launch to eight-figure revenues; supported multinational brands (L’Oréal, Fujifilm) in Apple retail strategy for global rollouts; developed corporate gifting programs with major accounts (Audi, Miami Marlins, OKTA).

Managing Director at Catalyst Consulting (Mike Smart Management Consulting, Inc.)

January 1, 2017 - Present

Marketing and sales consultancy supporting startups, local businesses, and international brands with go-to-market strategy, channel management, and digital growth. Led equity ownership in Function101; delivered full-stack marketing across DTC, Amazon, and retail channels, achieving 60% YoY Amazon revenue growth while targeting 20% TACoS. Launched products including crowdfunding campaigns generating $500K+ in pre-orders. Built Shopify + Klaviyo lifecycle marketing systems, boosting conversion and LTV. Drove PR/influencer campaigns with coverage in WSJ, TechCrunch, and Mashable. Supported Greenline initiatives; expanded Apple channel management, corporate gifting programs, and U.S. retail expansion. Secured 7 new B2B distribution deals in 2024 and led 15+ cross-functional teams; evangelized AI adoption to streamline prospecting and reporting.

Vice President at Greenline

January 1, 2017 - September 12, 2025

Built and scaled channel partnerships for consumer electronics and lifestyle brands, focusing on Apple and premium retail. Secured placements of 12+ brands and 500+ SKUs into Apple Stores globally; drove keynote stage features and Apple commercial placements. Guided startups from launch to eight-figure revenues; supported multinational brands like L’Oréal and Fujifilm in navigating Apple’s retail strategy for global rollouts. Built corporate gifting programs with major accounts including Audi, Miami Marlins, and OKTA.