Available to hire
I’m a results-driven marketing specialist with 5+ years of experience managing multi-platform paid advertising campaigns across Meta, Google, TikTok, and LinkedIn. I have a proven track record of building high-converting campaigns and optimizing toward key performance metrics like ROAS, CPA, and CTR. I translate data into actionable strategy and excel in full-funnel campaign execution, audience segmentation, A/B testing, and performance reporting.
I collaborate across teams to unify brand messaging and support both paid and organic efforts to drive brand awareness and measurable growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Brand Manager at Maison Battat Inc
October 1, 2024 - October 13, 2025Led social media strategy and day-to-day execution across platforms, enhancing brand presence and audience engagement. Overhauled content marketing initiatives to align with user interests and SEO best practices, improving quality of traffic and on-site engagement. Developed and optimized paid media campaigns with compelling ad copy and targeting, supporting customer acquisition and brand growth goals.
SEO/SEM Coordinator at LinkNow Media
January 1, 2020 - October 13, 2025Collaborated with content teams to optimize blog posts and landing pages, increasing organic traffic by 60% and user engagement metrics (time on page, pages per session) by 35%. Identified and implemented technical SEO fixes that improved site load time by 40%, reducing bounce rate by 15% and boosting rankings on key pages.
Freelance Graphic Designer at Freelancer
April 1, 2018 - October 13, 2025Developed and executed creative concepts for over 50 projects, consistently meeting tight deadlines and exceeding client expectations. Led the redesign of brand visuals across digital and print platforms.
Digital Marketing Coordinator at Dormbooker
July 1, 2016 - October 13, 2025Calculated best practices to obtain the maximum return on investment through clicks, opens, and overall customer engagement. Conducted marketing tests using Ads, Live chat, Survey Monkey & Social media reports analysis.
Customer Service Representative / Team Leader at ALDO
August 1, 2014 - October 13, 2025Handled customer questions, complaints & billing inquiries via phone, chat and email. Mentored and guided employees ensuring all were trained in product knowledge and capable of performing assigned duties.
Social Media Coordinator at TSP
November 1, 2013 - October 13, 2025Increased Facebook page likes by 200% over 9 months by launching several successful online market campaigns. Responsible for developing and posting content across social channels based on social trends.
Brand Manager at Maison Battat Inc
October 1, 2024 - October 13, 2025Led social media strategy and day-to-day execution across platforms, enhancing brand presence and audience engagement. Overhauled content marketing initiatives to align with user interests and SEO best practices, improving traffic quality and on-site engagement. Developed and optimized paid media campaigns with compelling ad copy and targeting to support customer acquisition and brand growth.
SEO/SEM Coordinator at LinkNow Media
January 1, 2020 - October 13, 2025Collaborated with content teams to optimize blog posts and landing pages, increasing organic traffic by 60% and improving engagement metrics (time on page, pages per session) by 35%. Identified and implemented technical SEO fixes that improved site load time by 40%, reducing bounce rate by 15%, and boosting rankings on key pages.
Freelance Graphic Designer at Freelancer
April 1, 2018 - October 13, 2025Developed and executed creative concepts for over 50 projects, consistently meeting tight deadlines and exceeding client expectations. Led the redesign of brand visuals across digital and print platforms.
Digital Marketing Coordinator at Dormbooker
July 1, 2016 - October 13, 2025Calculated best practices to obtain the maximum return on investment through clicks, opens, and overall customer engagement. Conducted marketing tests using Ads, Live Chat, Survey Monkey & Social media reports analysis.
Customer Service Representative / Team Leader at ALDO
August 1, 2014 - October 13, 2025Handled customer questions, complaints & billing inquiries via phone, chat and email. Mentored and guided employees ensuring all were trained in product knowledge and capable of performing assigned duties.
Social Media Coordinator at TSP
November 1, 2013 - October 13, 2025Increased Facebook page likes by 200% over 9 months by launching several successful online market campaigns. Responsible for developing and posting content across social channels based on social trends.
Brand Strategist at Maison Battat
October 1, 2024 - October 13, 2025Led social media strategy and day-to-day execution across platforms, enhancing brand presence and deepening audience engagement. Developed and optimized paid media campaigns with compelling ad copy and targeting, supporting customer acquisition and brand growth goals.
SEO Coordinator at LinkNow Media
January 1, 2020 - October 13, 2025Optimized blog posts and landing pages, driving a 60% increase in organic traffic. Implemented technical fixes that reduced site load time by 40% and decreased bounce rates by 15%.
Marketing Coordinator at Dormbooker
December 31, 2016 - October 13, 2025Marketing Coordinator role with responsibilities in general marketing coordination.
Social Media Coordinator at TSP
December 31, 2013 - October 13, 2025Marketing & Paid Social Specialist at Maison Battat Inc
January 1, 2020 - November 1, 2025Planned, launched, and managed paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, TikTok, and LinkedIn. Produced ad copy and creative briefs for multiple formats while running structured A/B tests to identify top-performing combinations. Led social media strategy and organic content execution to complement paid efforts and support brand awareness goals.
Email Marketing Coordinator at LinkNow Media
April 1, 2018 - January 1, 2020Built and optimized automated email flows (welcome, abandoned cart, post-purchase, win-back) to maximize retention and revenue. Utilized performance data, A/B tests, and customer behavior insights to refine subject lines, CTAs, and product storytelling.
Brand Strategist at Dormbooker
November 1, 2015 - April 1, 2018Tracked and reported on paid and organic campaign performance, translating data insights into strategic content adjustments that boosted engagement and improved student user growth. Partnered with internal teams to unify brand messaging across channels, playing a key role in campaigns that expanded reach across university markets.
Community Manager at TSP
February 1, 2013 - November 1, 2015Conceptualized and developed short-form video, graphic, and carousel assets in alignment with brand standards and overarching campaign objectives. Architected monthly content calendars to strategically support campaign rollouts, product launches, and key seasonal initiatives.
Education
Bachelor in Communications at Concordia University
September 1, 2010 - June 1, 2012Bachelor's in Communications at Concordia University
September 1, 2010 - June 30, 2012Bachelor's in Communications at Concordia University
January 1, 2010 - January 1, 2012BA in Communications at Concordia University
January 11, 2030 - January 1, 2012Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Hire a Brand Strategist
We have the best brand strategist experts on Twine. Hire a brand strategist today.