Available to hire
I’m a growth-minded digital marketer with 6+ years of experience specializing in SEO and SEM, and I’m passionate about driving organic traffic and turning data into actionable insights. I love crafting out-of-the-box strategies that deliver tangible results and collaborating across teams to align content, tech, and campaigns for maximum impact.
Based in Toronto, I enjoy building SEO-driven editorial roadmaps, automating workflows, and testing AI-assisted content against human writing to optimize CTR and conversions.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Persian
Fluent
English
Advanced
French
Advanced
Work Experience
SEO Strategist at PANDA HUB
April 1, 2025 - PresentOn-site role focused on technical SEO, crawlability fixes, internal linking cleanups, structured data for rich results, and Core Web Vitals and site speed improvements across multiple CMS platforms. Integrated AI-powered content planning and keyword clustering; built SEO-driven editorial roadmaps and briefs; aligned paid search and organic keyword strategies; conducted SEO A/B tests and managed automated PR-based link opportunities.
SEO And Marketing Analytics Specialist at WSI WORLD
April 1, 2025 - September 12, 2025Supported a portfolio of 7 clients with SEO strategy, digital campaign planning, and performance reviews; analyzed ROI for paid campaigns; developed Python scripts to automate keyword clustering and competitor analysis; optimized landing pages for EEAT/YMYL; delivered keyword-driven SEO campaigns and on-page optimizations to boost client acquisition and engagement.
SEO and SEM Manager at MARKAZEAHAN
February 1, 2024 - September 12, 2025Created an outcome-based SEO roadmap; led a 5-member SEO/content team; conducted site-wide audits addressing accessibility, speed, and crawlability; improved Core Web Vitals and INP; built Google Cloud API workflows for keyword clustering, monitoring, and alerting; launched international SEM campaigns across Google, Display, Smart, Performance Max, and Microsoft Ads; communicated performance to senior stakeholders.
SEO Specialist at POOLENO
August 1, 2023 - September 12, 2025Created detailed content briefs based on keyword intent and user pain points; targeted featured snippets (position zero) and increased rankings for 35+ queries; enhanced internal linking and breadcrumbs to improve site structure; implemented person/author schema to build trust.
Growth Hack Specialist at DOPELY COLORS (SAAS)
December 1, 2022 - September 12, 2025Drove organic growth from zero to 150k daily impressions and 1.7k clicks; boosted domain authority from 7 to 34; implemented semantic SEO practices; conducted competitor audits and A/B tests to improve conversions.
SEO Manager (Volunteer) at Immigrant Women in Business
July 1, 2024 - PresentProposed audience segmentation strategies aligned with business targets; crafted SEO-optimized content to boost digital presence; trained interns to apply SEO skills effectively.
SEO Strategist at PANDA HUB (MOBILE CAR DETAILING SERVICE)
April 1, 2025 - PresentDiagnosed crawlability issues and implemented technical SEO improvements across multiple CMS platforms; optimized core web vitals and site speed. Implemented AI-powered content planning and keyword clustering; built SEO-driven editorial roadmaps and briefs. Coordinated paid search alignment with Google Ads and Merchant Center; designed and executed SEO A/B tests using GA4, Search Console, and Klaviyo. Established automated PR alert system for backlinks, conducted gap analyses, and led toxic link cleanup to improve domain authority.
SEO And Marketing Analytics Specialist at WSI WORLD (DIGITAL MARKETING AGENCY)
April 30, 2025 - September 12, 2025Supported a portfolio of 7 clients with SEO strategy, digital campaign planning, and performance reviews; cross‑functional coordination with design, dev, and content teams. Managed paid campaigns across Google Ads, Facebook, and Instagram; built Python automation for keyword clustering and competitor analysis, reducing reporting time by 30%. Optimized landing pages for YMYL categories and EEAT standards; aligned on-page and paid search tactics to boost client acquisition and engagement.
SEO and SEM Manager at MARKAZE AHAN (IRANIAN BIGGEST ONLINE STEEL RETAILER)
February 29, 2024 - September 12, 2025Created an outcome-based SEO roadmap; led a 5-member SEO/content team and improved campaign execution. Performed sitewide technical SEO and UX enhancements, collaborating with developers to improve Core Web Vitals and reduce INP by 20% using DevTools. Built Google Cloud API workflows for keyword clustering, monitoring, and alerting; launched and optimized international SEM campaigns across Google and Microsoft networks.
SEO Specialist at POOLENO (CRYPTO EXCHANGE)
August 31, 2023 - September 12, 2025Developed content briefs anchored on keyword intent and user pain points; targeted position zero through featured snippets. Strengthened internal linking and breadcrumb structure to improve site architecture; implemented person and author schema to build trust.
Growth Hack Specialist at DOPELY COLORS (SAAS)
December 31, 2022 - September 12, 2025Drove organic traffic growth from zero to significant visibility with daily impressions around 150k and 1.7k clicks; boosted domain authority from 7 to 34 through semantic SEO and targeted link-building and PR. Conducted competitive analyses, implemented page-level experiments, and improved conversion rates through A/B testing. Collaborated closely with product and content teams to align marketing with development.
SEO Manager at IMMIGRANT WOMEN IN BUSINESS
July 1, 2024 - PresentProposed audience segmentation strategies aligned with business targets. Created SEO-optimized content to enhance online presence and trained interns to apply SEO practices effectively.
SEO Strategist at PANDA HUB (Mobile Car Detailing Service)
April 1, 2025 - PresentDiagnosed and resolved crawlability issues, performed internal linking cleanup, implemented structured data for rich results, and tackled Core Web Vitals and site speed across multiple CMS platforms. Integrated AI-powered content planning and SERP analysis; built SEO-driven editorial roadmaps and content briefs; managed Google Ads and Merchant Center campaigns; designed and executed SEO A/B tests; implemented automated PR opportunity alerts and backlink strategy to secure high-authority links.
SEO And Marketing Analytics Specialist at WSI WORLD (Digital Marketing Agency)
April 1, 2025 - October 7, 2025Supported a portfolio of 7 clients with SEO strategy, digital campaign planning, and performance reviews. Automated keyword clustering and competitive analysis with Python; optimized EEAT signals for YMYL pages; aligned on-page and paid search strategies to boost client acquisition and engagement.
SEO and SEM Manager at MARKAZEAHAN (Iranian Biggest Online Steel Retailer)
February 1, 2024 - October 7, 2025Created an outcome-based SEO roadmap; led a 5-member SEO/content team; conducted site-wide audits addressing accessibility, speed, and crawlability; collaborated with developers to improve Core Web Vitals and reduce INP by 20%; built Google Cloud API workflows for keyword clustering and monitoring; launched international SEM campaigns.
SEO Specialist at POOLENO (Crypto Exchange)
August 1, 2023 - October 7, 2025Developed content briefs based on keyword intent and user pain points; targeted position zero with featured snippet optimization; improved site architecture with strategic internal linking and breadcrumbs; implemented person/author schema to build trust.
Growth Hack Specialist at DOPELY COLORS (SAAS)
December 1, 2022 - October 7, 2025Drove organic visibility growth from zero to significant traffic metrics; increased website authority; applied semantic SEO to align content with user intent; conducted competitor audits to identify new off-site and on-site opportunities; performed A/B testing to improve conversions.
SEO Manager at IMMIGRANT WOMEN IN BUSINESS
July 1, 2024 - PresentProposed audience segmentation strategies aligned with business targets; crafted SEO-optimized content to boost digital presence; trained interns to develop and apply SEO skills.
SEO Strategist at PANDA HUB (MOBILE CAR DETAILING SERVICE)
April 1, 2025 - PresentDiagnosed crawlability issues, internal linking cleanup, structured data for rich results, and Core Web Vitals and site speed improvements across multiple CMS platforms. Led AI-powered content planning with OpenAI scripts for keyword clustering; developed SEO-driven editorial roadmaps and content briefs aligned with intent and funnel stages. Coordinated paid and organic keyword strategies with Google Ads and Merchant Center; designed SEO A/B tests using GA4, Search Console, and Klaviyo to optimize CTR and conversions. Established automated alerts for PR opportunities, backlink audits, and content gap analysis to secure high-authority backlinks and improve domain trust.
SEO And Marketing Analytics Specialist at WSI WORLD (DIGITAL MARKETING AGENCY)
April 1, 2025 - October 7, 2025Supported a portfolio of 7 clients with SEO strategy, digital campaign planning, and performance reviews; ensured timely delivery by coordinating across design, development, and content teams. Planned and managed paid campaigns across Google Ads, Facebook, and Instagram; analyzed ROI and adjusted targeting. Developed Python scripts to automate keyword clustering and competitor analysis, reducing reporting time by 30% and improving campaign efficiency. Optimized landing pages for YMYL categories and aligned on-page SEO with EEAT standards; delivered keyword-driven campaigns that boosted client acquisition and engagement by 25% on average.
SEO and SEM Manager at MARKAZEHAN (IRANIAN BIGGEST ONLINE STEEL RETAILER)
February 1, 2024 - October 7, 2025Created an outcome-based SEO roadmap; led a 5-member SEO/content team to improve campaign execution. Conducted site-wide audits addressing accessibility (WCAG), site speed, and crawlability; collaborated with developers to improve Core Web Vitals and reduce INP by 20%. Built Google Cloud API workflows for keyword clustering, monitoring, and alerting; launched international SEM campaigns across Google Search, Display, Smart, Performance Max, and Microsoft Ads, improving CTR and conversions. Communicated performance insights to senior stakeholders to ensure cross-functional alignment.
SEO Specialist at POOLENO (CRYPTO EXCHANGE)
August 1, 2023 - October 7, 2025Created detailed content briefs based on keyword intent and user pain points; targeted position zero with featured snippets; enhanced site architecture with strategic internal linking and breadcrumb implementation; implemented person and author schema to build trust.
Growth Hack Specialist at DOPELY COLORS (SAAS)
December 1, 2022 - October 7, 2025Drove organic traffic growth from zero to significant visibility, achieving daily impressions of 150k and 1.7k clicks. Built domain authority from 7 to 34 and implemented semantic SEO and competitor analysis. Conducted A/B testing on web pages and PPC campaigns, improving conversion rates by 18%.
SEO Manager (Volunteer) at IMMIGRANT WOMEN IN BUSINESS
July 1, 2024 - PresentProposed audience segmentation strategies aligned with business targets and crafted SEO-optimized content; trained interns to develop and apply SEO skills effectively.
SEO Strategist at PANDA HUB (MOBILE CAR DETAILING SERVICE)
April 1, 2025 - November 7, 2025Lead technical SEO across multiple CMSs, diagnosing crawlability issues, internal linking cleanups, and implementing structured data for rich results; addressed Core Web Vitals and site speed. Integrated AI-powered content planning and keyword clustering using OpenAI scripts alongside Profound; automated SERP analysis and topic modeling. Built SEO-driven editorial roadmaps and detailed content briefs aligned with keyword intent and funnel stages. Managed Google Ads and Merchant Center campaigns, synchronizing paid and organic keyword strategies for improved ROI. Designed and executed SEO A/B tests using GA4, Search Console, and Klaviyo; evaluated AI-generated vs. human-written content to optimize CTR and conversions. Created an automated alert system to surface relevant PR opportunities from HARO/Qwoted and conducted blogger outreach and link audits to secure high-authority backlinks.
SEO And Marketing Analytics Specialist at WSI WORLD (DiGiTAL MARKETiNG AGENCY)
April 30, 2025 - April 30, 2025Supported a portfolio of 7 clients with SEO strategy, digital campaign planning, and performance reviews; coordinated across design, dev, and content teams to ensure timely delivery. Planned and managed paid campaigns across Google Ads, Facebook, and Instagram; analyzed ROI and adjusted targeting to maximize conversions. Developed Python scripts to automate keyword clustering and competitor analysis, reducing reporting time by 30% and improving campaign efficiency. Designed landing pages and EEAT-focused optimizations for YMYL categories. Delivered keyword-driven SEO campaigns and on-page optimizations that increased client acquisition and engagement by 25% on average; produced client-facing reports and strategic recommendations.
SEO and SEM Manager at MARKAZEAHAN (IRANiAN BiGGEST ONLiNE STEEL RETAiLER)
February 29, 2024 - February 29, 2024Created an outcome‑based SEO roadmap; led and mentored a 5‑member SEO/content team. Conducted site-wide audits addressing accessibility (WCAG), site speed, and crawlability; collaborated with developers to improve Core Web Vitals and reduced INP by 20% using DevTools. Built Google Cloud API workflows for keyword clustering, monitoring, and alerting; saved the SEO team 10 hours weekly. Launched international SEM campaigns (Google, Display, Smart, Performance Max, Microsoft Ads), improving CTR and conversions. Communicated performance insights and strategy updates to senior stakeholders to ensure cross‑functional alignment.
SEO Specialist at POOLENO (CRYPTO EXCHANGE)
August 31, 2023 - August 31, 2023Created detailed content briefs based on keyword intent and user pain points; performed SERP analysis to target position zero and secured 35+ new query rankings for featured snippets. Strengthened site architecture with strategic internal linking and breadcrumbs, boosting average session duration by 10%. Implemented structured data (person/author schema) to build trust and improve visibility.
Growth Hack Specialist at DOPELY COLORS (SAAS)
December 31, 2022 - December 31, 2022Scaled organic visibility from zero to daily impressions of 150k and 1.7k clicks; boosted website authority from 7 to 34. Implemented semantic SEO to align keyword intent with content and design, and conducted competitor audits to uncover off-site and on-site opportunities. Executed A/B tests on web pages and PPC campaigns, increasing conversions by 18%. Collaborated closely with product and engineering teams on growth initiatives.
SEO Manager (Volunteer) at IMMIGRANT WOMEN IN BUSINESS
July 1, 2024 - November 7, 2025Proposed audience segmentation strategies aligned with business targets; crafted SEO-optimized content to bolster the organization’s digital presence. Trained interns to develop and apply SEO skills effectively.
Education
Bachelor of Science in Control Engineering at Isfahan University of Technology
September 1, 2018 - January 1, 2023Chartered Marketer Program at Canadian Marketing Association (CMA)
January 1, 2025 - September 12, 2025Bachelor of Science in Control Engineering at Isfahan University of Technology
September 1, 2018 - January 1, 2023Chartered Marketer Program at Canadian Marketing Association (CMA)
January 1, 2025 - September 12, 2025Bachelor of Science in Control Engineering at Isfahan University of Technology
September 1, 2018 - January 1, 2023Chartered Marketer Program at Canadian Marketing Association (CMA)
January 1, 2025 - October 7, 2025Bachelor of Science in Control Engineering at Isfahan University of Technology
September 1, 2018 - January 1, 2023Chartered Marketer Program at Canadian Marketing Association (CMA)
January 1, 2025 - October 7, 2025Chartered Marketer Program at Canadian Marketing Association (CMA)
January 1, 2025 - November 7, 2025Bachelor of Science in Control Engineering at Isfahan University of Technology
September 1, 2018 - January 31, 2023Qualifications
Google AI Features
January 1, 2024 - September 12, 2025Advanced SEO: Search Factors
January 1, 2024 - September 12, 2025Lead Generation: Multichannel PPC Strategy
January 1, 2024 - September 12, 2025SEO: E-Commerce Strategies
January 1, 2024 - September 12, 2025AI Fundamentals
January 1, 2024 - September 12, 2025Data Literacy
January 1, 2024 - September 12, 2025Product Road mapping Micro-Certification(PRC)
January 1, 2024 - September 12, 2025Google Ads
January 1, 2021 - September 12, 2025Google AI Features (Google I/O Extended Conference, Toronto 2024)
January 1, 2024 - September 12, 2025Advanced SEO: Search Factors (LinkedIn Learning)
January 1, 2024 - September 12, 2025Lead Generation: Multichannel PPC Strategy (LinkedIn Learning)
January 1, 2024 - September 12, 2025SEO: E-Commerce Strategies (LinkedIn Learning)
January 1, 2024 - September 12, 2025AI Fundamentals (DataCamp)
January 1, 2024 - September 12, 2025Data Literacy (DataCamp)
January 1, 2024 - September 12, 2025Product Road mapping Micro-Certification (PRC)™ (Product School)
January 1, 2024 - September 12, 2025Google Ads Certification
January 1, 2021 - September 12, 2025Google Ads
January 1, 2021 - October 7, 2025Google AI Features (Google I/O Extended Conference, Toronto)
January 1, 2024 - October 7, 2025Advanced SEO: Search Factors (LinkedIn Learning)
January 1, 2024 - October 7, 2025Lead Generation: Multichannel PPC Strategy (LinkedIn Learning)
January 1, 2024 - October 7, 2025SEO: E-Commerce Strategies (LinkedIn Learning)
January 1, 2024 - October 7, 2025AI Fundamentals (Datacamp)
January 1, 2024 - October 7, 2025Data Literacy (Datacamp)
January 1, 2024 - October 7, 2025Product Roadmapping Micro-Certification (PRC)™ (Product School)
January 1, 2024 - October 7, 2025Chartered Marketer Program
January 1, 2025 - October 7, 2025Google AI Features (Google I/O Extended Conference)
January 1, 2024 - October 7, 2025Lead Generation: Multichannel PPC Strategy
January 1, 2024 - October 7, 2025SEO: E-Commerce Strategies
January 1, 2024 - October 7, 2025AI Fundamentals
January 1, 2024 - October 7, 2025Data Literacy
January 1, 2024 - October 7, 2025Product Road Mapping Micro-Certification (PRC)™
January 1, 2024 - October 7, 2025Google Ads Certification
January 1, 2021 - October 7, 2025Google AI Features (Google I/O Extended Conference, Toronto)
January 1, 2024 - November 7, 2025Advanced SEO: Search Factors (LinkedIn Learning)
January 1, 2024 - November 7, 2025Lead Generation: Multichannel PPC Strategy (LinkedIn Learning)
January 1, 2024 - November 7, 2025SEO: E‑Commerce Strategies (LinkedIn Learning)
January 1, 2024 - November 7, 2025AI Fundamentals (DataCamp)
January 1, 2024 - November 7, 2025Data Literacy (DataCamp)
January 1, 2024 - November 7, 2025Product Road Mapping Micro‑Certification (PRC)™
January 1, 2024 - November 7, 2025Google Ads
January 1, 2021 - November 7, 2025Chartered Marketer Program
January 1, 2025 - November 7, 2025Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Education, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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