I’ve loved crafting messages since I was a kid—my eight-year-old self was making radio ads for family road trips, and fourteen years later I turned that passion into a career in copywriting. I joke that my other dream jobs were Zamboni driver and gas bar attendant, but I’m glad I chose this path because words and ideas thrill me every day. Today I write for web, social, print, articles, radio, video, and training modules across B2C, B2B, and B2E. I excel at concept development and turning abstract ideas into headlines and CTAs, with quick turnarounds and a collaborative spirit. I’m equally comfortable integrating into a team or working independently, and I’ve got a proven track record across retail, healthcare, education, consumer goods, consumer services, QSR, employee training, and tech—my client list is on page 3 of the portfolio.

Jill Slack

I’ve loved crafting messages since I was a kid—my eight-year-old self was making radio ads for family road trips, and fourteen years later I turned that passion into a career in copywriting. I joke that my other dream jobs were Zamboni driver and gas bar attendant, but I’m glad I chose this path because words and ideas thrill me every day. Today I write for web, social, print, articles, radio, video, and training modules across B2C, B2B, and B2E. I excel at concept development and turning abstract ideas into headlines and CTAs, with quick turnarounds and a collaborative spirit. I’m equally comfortable integrating into a team or working independently, and I’ve got a proven track record across retail, healthcare, education, consumer goods, consumer services, QSR, employee training, and tech—my client list is on page 3 of the portfolio.

Available to hire

I’ve loved crafting messages since I was a kid—my eight-year-old self was making radio ads for family road trips, and fourteen years later I turned that passion into a career in copywriting. I joke that my other dream jobs were Zamboni driver and gas bar attendant, but I’m glad I chose this path because words and ideas thrill me every day.

Today I write for web, social, print, articles, radio, video, and training modules across B2C, B2B, and B2E. I excel at concept development and turning abstract ideas into headlines and CTAs, with quick turnarounds and a collaborative spirit. I’m equally comfortable integrating into a team or working independently, and I’ve got a proven track record across retail, healthcare, education, consumer goods, consumer services, QSR, employee training, and tech—my client list is on page 3 of the portfolio.

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Language

English
Fluent

Work Experience

Freelance Writer at Write On Copywriting
October 1, 2008 - Present
Freelance writer providing web, social, print, articles, radio, scriptwriting, whitepapers, blogging, videos, and training modules; client base across B2C, B2B, and B2E; adaptable to team or independent work.
Senior Copywriter at Catalyst Awareness Inc.
April 1, 2010 - September 12, 2025
Created and refined copy across campaigns; collaborated with teams to develop messaging; supported multiple clients with compelling marketing content.
Senior Copywriter at Punch Integrated Communications
August 1, 2009 - September 12, 2025
Senior copywriter responsible for multi-channel copy, concept support, and production collaboration across campaigns.
Copywriter at JAN Kelley Marketing
May 1, 2008 - September 12, 2025
Copywriter at an integrated marketing agency, developing messaging across various channels.
Freelance Writer at Write On Copywriting
October 1, 2008 - Present
Freelance writer focusing on web, social, print, articles, radio, scriptwriting, whitepapers, blogging, videos, and training modules (including gamified). Comfortable integrating into teams or working independently; known for rapid ideation and turnaround.
Senior Copywriter at Catalyst Awareness Inc.
April 1, 2010 - September 12, 2025
Senior copywriter delivering creative concepts and content across channels for a variety of clients; responsibilities included concept development and project leadership.
Senior Copywriter at Punch Integrated Communications
August 31, 2009 - September 12, 2025
Senior copywriter creating compelling copy for integrated campaigns; contributed to concept development and execution.
Copywriter at JAN Kelley Marketing
May 31, 2008 - September 12, 2025
Copywriter crafting advertising and marketing content across multiple platforms.
Freelance Writer at Write On Copywriting
October 1, 2008 - Present
Provide freelance copywriting across web, social, print, articles, radio, and video; develop brand voice and content strategies; craft headlines, CTAs, and scripts; manage multiple client projects with tight deadlines.
Senior Copywriter at Catalyst Awareness Inc.
April 1, 2010 - September 12, 2025
Led copywriting for multi-channel campaigns; contributed to concept development; produced web copy, print materials, and training modules; collaborated with creative and account teams to meet client objectives.
Senior Copywriter at Punch Integrated Communications
August 1, 2009 - September 12, 2025
Created integrated campaign copy for diverse clients; contributed to strategy and concept development; produced radio spots, print, and digital content.
Copywriter at JAN Kelley Marketing
May 1, 2008 - September 12, 2025
Developed creative copy for multiple brands; executed campaigns across web, print, and broadcast; collaborated with designers and account teams to deliver on-brand messaging.
Freelance Writer at Write On Copywriting
October 1, 2008 - Present
Provide freelance copywriting for web, social, print, articles, radio, scriptwriting, whitepapers, blogging, videos and training modules across multiple industries. Known for strong concept development and rapid turnarounds, with the ability to blend strategic messaging with creative execution.
Senior Copywriter at Catalyst Awareness Inc.
April 1, 2010 - September 12, 2025
Senior copywriter responsible for developing messaging and campaigns, collaborating with creative teams to produce integrated communications across channels.
Senior Copywriter at Punch Integrated Communications
August 1, 2009 - September 12, 2025
Senior copywriter contributing to concept development and execution of integrated campaigns for a diverse client base.
Copywriter at JAN Kelley Marketing
May 1, 2008 - September 12, 2025
Copywriter creating concepts and compelling copy for a range of clients across industries, supporting multi-channel campaigns and brand storytelling.

Education

Honours Diploma – Creative Advertising at Seneca College
January 11, 2030 - September 12, 2025
Double Honours Major – Mass Communication/Psychology at York University
January 11, 2030 - September 12, 2025
Honours Diploma – Creative Advertising at Seneca College
January 11, 2030 - September 12, 2025
Double Honours Major – Mass Communication/Psychology at York University
January 11, 2030 - September 12, 2025
Journalism at Carleton University
January 11, 2030 - September 12, 2025
Honours Diploma – Creative Advertising at Seneca College
January 11, 2030 - September 12, 2025
Double Honours Major – Mass Communication/Psychology at York University
January 11, 2030 - September 12, 2025
Journalism at Carleton University
January 11, 2030 - September 12, 2025
Honours Diploma – Creative Advertising at Seneca College
January 11, 2030 - September 12, 2025
Double Honours Major – Mass Communication/Psychology at York University
January 11, 2030 - September 12, 2025
Journalism at Carleton University
January 11, 2030 - September 12, 2025

Qualifications

Silver Radio Single – Carleton University Journalism Awards
January 11, 2030 - September 12, 2025
"Gondola" Winner: Applied Arts Magazine – Firkin Group of Pubs
January 11, 2030 - September 12, 2025
"Firkin Factoid" Radio Campaign – Firkin Group of Pubs
January 11, 2030 - September 12, 2025
"Firkin Freak" Gold Radio Single – Frankie Awards (Canadian Franchisee Association)
January 11, 2030 - September 12, 2025
"Pop Tart" Gold Website Frankie Awards (Canadian Franchisee Association)
January 11, 2030 - September 12, 2025

Industry Experience

Retail, Consumer Goods, Healthcare, Education, Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality, Wholesale & Distribution, Other