As an experienced visual storyteller with over 12 years in digital media, I blend technical expertise and creative flair to produce impactful visual narratives, enabling connections with audiences from diverse cultural backgrounds. I lead end-to-end productions, from concept and scripting to on-set direction and post-production, with a collaborative, mentor-friendly approach that emphasizes data-driven optimization and industry-relevant skills for students and professionals alike.

Omar M Hammedi

As an experienced visual storyteller with over 12 years in digital media, I blend technical expertise and creative flair to produce impactful visual narratives, enabling connections with audiences from diverse cultural backgrounds. I lead end-to-end productions, from concept and scripting to on-set direction and post-production, with a collaborative, mentor-friendly approach that emphasizes data-driven optimization and industry-relevant skills for students and professionals alike.

Available to hire

As an experienced visual storyteller with over 12 years in digital media, I blend technical expertise and creative flair to produce impactful visual narratives, enabling connections with audiences from diverse cultural backgrounds.

I lead end-to-end productions, from concept and scripting to on-set direction and post-production, with a collaborative, mentor-friendly approach that emphasizes data-driven optimization and industry-relevant skills for students and professionals alike.

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Language

French
Fluent
English
Fluent
Arabic
Fluent

Work Experience

Creative Producer at Various Global Clients
April 1, 2018 - Present
Produced and edited over 200+ short-form videos for global clients, enhancing brand engagement and social visibility through data-driven strategies and trend-based content.
Part-Time Professor at Algonquin College
March 1, 2025 - September 12, 2025
Taught hands-on social media workshops where students created real content and learned promotional strategies they could actually use in the industry. Created a practical social media course for TV students, teaching them how to adapt TV content for social platforms and build effective digital marketing skills.
Part-Time Professor at Algonquin College
August 1, 2025 - Present
Taught hands-on social media workshops where students created real content and learned promotional strategies they could actually use in the industry. Created a practical social media course for TV students, teaching them how to adapt TV content for social platforms and build effective digital marketing skills.
TV Production Manager at Hit Radio
June 30, 2017 - September 12, 2025
Oversee program production, managing a 7-member creative team to produce diverse content, including graphics, flyers, video productions, animations, and articles for TV channel and radio shows.
Volunteer Editor / Videographer at Digital Arts Resource Centre
June 1, 2024 - September 12, 2025
Captured live events through scripting, filming, and editing, delivering polished, high-quality content within 24 hours post-event.
Creative Producer at Kreedns
April 1, 2018 - Present
Streamlined processes and collaborated with a global team of videographers and marketers using SaaS tools like Click Up and Zapier; automated task allocation, improved workflow efficiency, reduced meeting frequency by 50%, and accelerated project timelines by 30%. Produced and edited 200+ short-form videos for global clients, enhancing brand engagement and social visibility through data-driven strategies and trend-based content. Expanded social media presence for multiple international brands by up to 500% using blended organic and paid strategies, including viral content achieving 12 million views. Served as Director of Photography and directed, shot, and edited commercials for brands such as ACCOR, COCA-COLA, and MARRIOTT; analyzed content performance to boost social engagement by up to 75% with tailored content strategies.
Part-Time Professor at Algonquin College
August 1, 2025 - Present
Created and taught a comprehensive advertising course that immerses arts, letters, and communications students in the strategic and creative process behind impactful campaigns. Instructed students in foundational industry skills, including client analysis, developing a 'Big Idea', and applying core principles of copywriting and art direction to create tangible campaign elements.
Part-Time Professor at Algonquin College
March 1, 2025 - September 12, 2025
Taught hands-on social media workshops where students created real content and learned promotional strategies they could actually use in the industry. Created a practical social media course for TV students, teaching them how to adapt TV content for social platforms and build effective digital marketing skills.
TV Production Manager at Hit Radio
June 1, 2017 - September 12, 2025
Overseeing program production, managing a seven-member creative team to produce diverse content, including graphics, flyers, video productions, animations, and articles for the TV channel and radio shows.
Volunteer Video Journalist / Editor at Digital Arts Resource Centre
June 1, 2024 - September 12, 2025
Captured live events through scripting, filming, and editing; delivering polished, high-quality content within 24 hours post-event.
Creative Producer at Kreedns
April 1, 2018 - Present
Streamlined processes with a global team of videographers and marketers using SaaS tools (ClickUp, Zapier), automating task allocation, improving workflow efficiency, reducing meetings by 50%, and accelerating project timelines by 30%. Produced and edited over 200 short-form videos for global clients, enhancing brand engagement and social visibility through data-driven, trend-aware content. Served as Director of Photography (DOP) for brands including ACCOR, Coca-Cola, and Marriott, contributing to successful digital campaigns. Analyzed content performance to boost social engagement by up to 75% with tailored strategies.
Part-Time Professor at Algonquin College
August 1, 2025 - Present
Created and taught a comprehensive advertising course that immerses Arts, Letters, and Communications students in strategic and creative processes behind impactful campaigns. Guided foundational industry skills, including client analysis, developing a 'Big Idea', and applying copywriting and art direction to craft tangible campaign elements.
Part-Time Professor at Algonquin College
March 31, 2025 - September 12, 2025
Taught hands-on social media workshops where students built real content and promotional strategies they could use in the industry. Led a social media workshop for TV students and built a practical course focusing on adapting TV content for social platforms and digital marketing skills.
Video Producer at Hit Radio Rabat
June 1, 2017 - September 12, 2025
Overseen program production, managed a 7-member creative team to produce diverse content for TV channels and radio shows, including graphics, flyers, video productions, and articles. Enhanced YouTube performance through strategic pacing and thumbnails, conducting A/B tests that increased click-through rates by 30% and reduced bounce rates.
Video Editor at Digital Arts Resource Centre (DACR)
June 1, 2024 - September 12, 2025
Captured live events through scripting, filming, and editing; delivered polished content within 24 hours post-event.
Creative Producer at Kreedns
April 1, 2018 - Present
Streamlined processes and collaborated with a global team of videographers and marketers using SaaS tools like ClickUp and Zapier to automate task allocation, improve workflow efficiency, reduce meeting frequency by 50%, and accelerate project timelines by 30%. Produced and edited 200+ short-form videos for global clients, enhancing brand engagement and social visibility through data-driven strategies and trend-based content. Grew social media presence for multiple international brands by up to 500% using a blend of organic and paid strategies. Served as Director of Photography and edited commercial videos for brands such as ACCOR, COCA-COLA, and MARRIOTT.
Part-Time Professor at Algonquin College
August 1, 2025 - Present
Created and taught a comprehensive advertising course that immerses Arts, Letters, and Communication students in the strategic and creative process behind impactful campaigns. Instructed students in foundational industry skills, including client analysis, developing a 'Big Idea', and applying core principles of copywriting and art direction to create tangible campaign elements.
Part-Time Professor at Algonquin College
March 1, 2025 - September 12, 2025
Taught hands-on social media workshops where students created real content and learned promotional strategies they could actually use in the industry. Created a practical social media course for TV students, teaching them how to adapt TV content for social platforms and build effective digital marketing skills.
TV Production Manager at Hit Radio
June 1, 2017 - September 12, 2025
Over saw a 7-member creative team to produce diverse content, including graphics, flyers, video productions, animations, and articles for the TV channel and radio shows. Enhanced YouTube performance through strategic pacing and thumbnails.
Videographer & Editor at Digital Arts Resource Centre
June 1, 2024 - September 12, 2025
Captured live events through scripting, filming, and editing, delivering polished, high-quality content within 24 hours post-event.
Volunteer Videographer, Editor at Digital Arts Resource Centre
June 1, 2023 - September 12, 2025
Captured live events through scripting, filming, and editing, delivering polished, high-quality content within 24 hours post-event.
TV Production Manager at Hit Radio
June 1, 2017 - September 12, 2025
Oversee program production, managing a 7-member creative team to produce diverse content, including graphics, flyers, video productions, animations, and articles for the TV channel and radio shows. Enhance YouTube performance through strategic video pacing adjustments and thumbnails A/B testing, resulting in a 30% increase in click-through rates and a significant reduction in bounce rates. Implemented standard operating procedures, agile workflows, and alternate communication tools such as Slack, which led to a 50% increase in team productivity and strengthened a culture of collaboration. Coordinate d the procurement and management of equipment inventory to optimize resource allocation, providing technical guidance to ensure efficient deployment across various projects.
Creative Producer at Kreedns
April 1, 2018 - Present
Streamlined processes and collaborated with a global team of videographers and marketers by using SaaS tools like ClickUp and Zapier, automating task allocation, enhancing workflow efficiency, reducing meeting frequency by 50%, and accelerating project timelines by 30%. Produced and edited over 200+ short-form videos for global clients, enhancing brand engagement and social visibility through data-driven strategies and trend-based content. Grew social media presence for multiple international brands by up to 500% using a blend of organic and paid strategies, including viral content that achieved 12 million views. Scripted, directed, served as Director of Photography (DoP), and edited commercial videos for brands such as ACCOR, COCA-COLA, and MARRIOTT, contributing to successful digital campaigns. Regularly analyzed the performance of published content to enhance social engagement, increasing it by up to 75% through tailored content strategies.
Video Grapher, Editor at Digital Arts Resource Centre
June 1, 2024 - September 12, 2025
Captured live events through scripting, filming, and editing, delivering polished, high-quality content within 24 hours post-event.
Part-Time Professor at Algonquin College
March 1, 2025 - September 12, 2025
Taught hands-on social media workshops where students create real content and learned promotional strategies they could actually use in the industry. Created a practical social media course for TV students, teaching them how to adapt TV content for social platforms and build effective digital marketing skills.
Part-Time Professor at Collège Universel
August 1, 2025 - Present
Created a comprehensive advertising course that immerses Arts, Letters, and Communication students in the strategic and creative process behind impactful campaigns. Instructed students in foundational industry skills, including client analysis, developing a 'Big Idea,' and applying core principles of copyrighting and art direction to create tangible campaign elements.
Creative Producer at Kreedns
April 1, 2018 - Present
Lead creative production for a global team of videographers and marketers, using SaaS tools like ClickUp and Zapier to automate task allocation and streamline workflows. Implemented data-driven content strategies, reduced meeting frequency by 50%, accelerated project timelines by 30%, and produced/edited 200+ short-form videos for global clients to boost brand engagement and social visibility.
TV Production Manager at Hit Radio
June 1, 2017 - September 12, 2025
Oversaw program production and managed a 7-member creative team to produce diverse content, including graphics, flyers, video productions, animations, and articles for the TV channel and radio shows. Implemented SOPs, agile workflows, and collaboration tools to optimize operations and YouTube performance (pacing adjustments and thumbnails).
Part-Time Professor at Algonquin College
March 1, 2025 - September 12, 2025
Taught hands-on social media workshops where students created real content and learned promotional strategies they could use in the industry. Created a practical social media course for TV students, teaching them how to adapt TV content for social platforms and build effective digital marketing skills.
Part-Time Professor at Collège Universel
August 1, 2025 - Present
Taught hands-on social media workshops where students created real content and learned promotional strategies they could actually use in the industry. Created a practical social media course for TV students, teaching them how to adapt TV content for social platforms and build effective digital marketing skills.

Education

Master in Management and Audio-Visual Resources at INSEEC
September 1, 2010 - May 1, 2012
Bachelor of Arts in Film Studies at Abdelmallek Essaadi University
September 1, 2009 - June 1, 2010
Master in Management and Audio-Visual Resources at INSEEC Paris
September 1, 2010 - May 1, 2012
Bachelor of Arts in Film Studies at Abdelmalek Essaadi University - Tetouan, Morocco
September 1, 2009 - June 1, 2010
Coda Certification at Coda Certification (Coda.io)
January 1, 2022 - September 12, 2025
Master's degree in Management and Audio-Visual Resources at INSEEC Paris, France
September 1, 2010 - May 1, 2012
Bachelor of Arts in Film Studies at Abdelmalek Essaadi University, Tetouan, Morocco
September 1, 2009 - June 1, 2010
Master in Management and Audio-Visual Resources at INSEEC
September 1, 2010 - May 1, 2012
Bachelor of Arts in Film Studies at Abdelmalek Essaadi University
September 1, 2009 - June 1, 2010
Master in Management and Audio-Visual Resources at INSEEC - Paris, France
September 1, 2010 - May 1, 2012
Bachelor of Arts in Film Studies at Abdelmalek Essaadi University - Tetouan, Morocco
September 1, 2009 - June 1, 2010
Master in Management and AV Resources at INSEEC - Paris, France
September 1, 2010 - May 1, 2012
Bachelor of Arts in Film Studies at Abdelmalek Essaadi University - Tetouan, Morocco
September 1, 2009 - June 1, 2010

Qualifications

CODA Certification
January 1, 2022 - September 12, 2025
Coda Certification
January 1, 2022 - September 12, 2025
Coda Certification
January 1, 2022 - September 12, 2025
Coda Certification
January 1, 2022 - September 12, 2025
CODA Certification
January 1, 2022 - September 12, 2025
Coda Certification
January 1, 2022 - September 12, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Other