Omar Mhammedi

Taught hands-on social media workshops where students created real content and learned promotional strategies they could actually use in the industry. Created a practical social media course for TV students, teaching them how to adapt TV content for social platforms and build effective digital marketing skills.

Created a comprehensive advertising course that immerses Arts, Letters, and Communication students in the strategic and creative process behind impactful campaigns. Instructed students in foundational industry skills, including client analysis, developing a 'Big Idea,' and applying core principles of copyrighting and art direction to create tangible campaign elements.