Through creative and dynamic pieces of writing, I help others achieve their goals. I specialize in copywriting that drives engagement and conversions, builds brand voice, and delivers clear messaging across platforms. As a business owner and content creator, I combine research, storytelling, and SEO-informed writing to help clients reach their audiences.

Sarah Morrissette

Through creative and dynamic pieces of writing, I help others achieve their goals. I specialize in copywriting that drives engagement and conversions, builds brand voice, and delivers clear messaging across platforms. As a business owner and content creator, I combine research, storytelling, and SEO-informed writing to help clients reach their audiences.

Available to hire

Through creative and dynamic pieces of writing, I help others achieve their goals.

I specialize in copywriting that drives engagement and conversions, builds brand voice, and delivers clear messaging across platforms. As a business owner and content creator, I combine research, storytelling, and SEO-informed writing to help clients reach their audiences.

See more

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Copywriter, Business Owner at Empowered Copy Inc.
August 1, 2022 - Present
Researched, analyzed and gained a comprehensive understanding of clients’ target audience, brand voice, products/services, and marketing strategy. Produced clear, effective and creative copy for an array of industries and platforms. Wrote copy that helped to increase conversion rates for my own business and others. Edited and refined copy for clear messaging.
Blog and Content Creator, Business Owner at Rise Above Living
January 1, 2016 - Present
Created multiple opt-in digital products and their landing pages resulting in hundreds of subscribers. Built a website using WordPress, and Canva with many integrations like Yoast SEO, Sumo, and Kit newsletter forms. Wrote blog posts with copy segments to promote affiliate products, services, our newsletter, etc.
T2 Customer Service Agent at Arvato Digital Services
May 1, 2014 - September 16, 2025
Documented every call and e-mail interaction with clear and professional prose. Investigated obstacles and contacted resources for maximum results in resolving matters. Wrote professional e-mails to colleagues and answered hundreds of e-mails from customers.
Sales Associate at Reitmans
August 1, 2011 - September 16, 2025
Provided excellent customer service by engaging each client to have an enjoyable shopping experience. Coached customers through positive reinforcement and sold merchandise politely resulting in additional sales.
Merchandiser / Sales Associate at Zellers
April 1, 2003 - August 15, 2008
Calibrated with colleagues on the weekly ad and sale features; helped edit, design, print, and carefully display them in an effective manner; through analyzing marketing goals, buyer motives, and sale objectives, created visual displays that told a story to appeal to the target audience.

Education

Foundations course at CCA Academy
August 1, 2021 - September 16, 2025
B.A. Psychology, English minor at University of Waterloo
September 1, 2004 - August 1, 2008

Qualifications

Comprehensive Copywriting Academy Member
August 1, 2021 - September 16, 2025
SEO certification
April 2, 2025 - May 2, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail