Executive creative leader with 20+ years of experience building brands, leading teams, and creating high-impact work across finance, tech, healthcare, B2B, and consumer sectors. Combines executive-level creative leadership with hands-on executional skills across all stages of brand development and all forms of media. Known for turning complex subjects into compelling, human narratives and building systems that optimize workflows while elevating creative standards. SELECTED CAREER HIGHLIGHTS • Scaled and led a 25+ person integrated creative and production department as Executive Creative Director at DiMassimo Goldstein; helped drive major agency growth by winning 7 of 9 pitches which contributed to a 300% increase in revenue and helped the agency earn Ad Age Northwest Small Agency of the Year. • Led concept and copy development for global launch of Microsoft Private Cloud, including a viral video selected as one of TED’s Ads Worth Spreading. • Won Best of Show at the Financial Communications Society Portfolio Awards twice–once for a 360-brand campaign for TradeStation, and once for the launch of Instinet. • Built major campaigns for financial services, tech, and B2B brands including Capital One, BNY, Microsoft, Strategy& (PwC), TradeStation, Instinet, and NYDIG. • Defined brand foundation for Peloton, developing positioning, voice, and launch campaign. • Led creative development and production of video content series to launch Our Cellar, a DTC venture from Moët Hennessy. • Created multiple brand campaigns for Crunch Fitness, helping them grow from 5 NYC locations to 20+ locations across 7 markets. • Developed and stewarded the brand voice of Freelancers Union through videos, digital display, collateral, and the iconic New York subway posters. • Won top creative honors in national award shows including One Show, Effie Awards, National ADDY Awards, Radio Mercury Awards, PRINT Design Annual, Art Directors Club, New York Festivals, Adweek’s Best Spots of the Year, and Advertising Age’s Best Ads of the Year. AREAS OF EXPERTISE Creative Direction • Team Leadership • Mentorship • Brand Strategy • Integrated Campaign Development • Copywriting • Art Direction • Brand Voice & Messaging Systems • C-Suite Client Presentation…

Phil Gable

Executive creative leader with 20+ years of experience building brands, leading teams, and creating high-impact work across finance, tech, healthcare, B2B, and consumer sectors. Combines executive-level creative leadership with hands-on executional skills across all stages of brand development and all forms of media. Known for turning complex subjects into compelling, human narratives and building systems that optimize workflows while elevating creative standards. SELECTED CAREER HIGHLIGHTS • Scaled and led a 25+ person integrated creative and production department as Executive Creative Director at DiMassimo Goldstein; helped drive major agency growth by winning 7 of 9 pitches which contributed to a 300% increase in revenue and helped the agency earn Ad Age Northwest Small Agency of the Year. • Led concept and copy development for global launch of Microsoft Private Cloud, including a viral video selected as one of TED’s Ads Worth Spreading. • Won Best of Show at the Financial Communications Society Portfolio Awards twice–once for a 360-brand campaign for TradeStation, and once for the launch of Instinet. • Built major campaigns for financial services, tech, and B2B brands including Capital One, BNY, Microsoft, Strategy& (PwC), TradeStation, Instinet, and NYDIG. • Defined brand foundation for Peloton, developing positioning, voice, and launch campaign. • Led creative development and production of video content series to launch Our Cellar, a DTC venture from Moët Hennessy. • Created multiple brand campaigns for Crunch Fitness, helping them grow from 5 NYC locations to 20+ locations across 7 markets. • Developed and stewarded the brand voice of Freelancers Union through videos, digital display, collateral, and the iconic New York subway posters. • Won top creative honors in national award shows including One Show, Effie Awards, National ADDY Awards, Radio Mercury Awards, PRINT Design Annual, Art Directors Club, New York Festivals, Adweek’s Best Spots of the Year, and Advertising Age’s Best Ads of the Year. AREAS OF EXPERTISE Creative Direction • Team Leadership • Mentorship • Brand Strategy • Integrated Campaign Development • Copywriting • Art Direction • Brand Voice & Messaging Systems • C-Suite Client Presentation…

Available to hire

Executive creative leader with 20+ years of experience building brands, leading teams, and creating high-impact work across finance, tech, healthcare, B2B, and consumer sectors. Combines executive-level creative leadership with hands-on executional skills across all stages of brand development and all forms of media. Known for turning complex subjects into compelling, human narratives and building systems that optimize workflows while elevating creative standards.

SELECTED CAREER HIGHLIGHTS
• Scaled and led a 25+ person integrated creative and production department as Executive Creative Director at DiMassimo Goldstein; helped drive major agency growth by winning 7 of 9 pitches which contributed to a 300% increase in revenue and helped the agency earn Ad Age Northwest Small Agency of the Year.
• Led concept and copy development for global launch of Microsoft Private Cloud, including a viral video selected as one of TED’s Ads Worth Spreading.
• Won Best of Show at the Financial Communications Society Portfolio Awards twice–once for a 360-brand campaign for TradeStation, and once for the launch of Instinet.
• Built major campaigns for financial services, tech, and B2B brands including Capital One, BNY, Microsoft, Strategy& (PwC), TradeStation, Instinet, and NYDIG.
• Defined brand foundation for Peloton, developing positioning, voice, and launch campaign.
• Led creative development and production of video content series to launch Our Cellar, a DTC venture from Moët Hennessy.
• Created multiple brand campaigns for Crunch Fitness, helping them grow from 5 NYC locations to 20+ locations across 7 markets.
• Developed and stewarded the brand voice of Freelancers Union through videos, digital display, collateral, and the iconic New York subway posters.
• Won top creative honors in national award shows including One Show, Effie Awards, National ADDY Awards, Radio Mercury Awards, PRINT Design Annual, Art Directors Club, New York Festivals, Adweek’s Best Spots of the Year, and Advertising Age’s Best Ads of the Year.

AREAS OF EXPERTISE
Creative Direction • Team Leadership • Mentorship • Brand Strategy • Integrated Campaign Development • Copywriting • Art Direction • Brand Voice & Messaging Systems • C-Suite Client Presentation

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Skills

Experience Level

Language

English
Fluent

Work Experience

Freelance Brand Voice Consultant at 50,000 Feet
October 31, 2023 - July 31, 2025
Delivered brand messaging and digital content for security, education, and UHNW art clients. • Wrote brand messaging platform and boilerplate copy for an art appraisal/advisory firm serving UHNW collectors, articulating the value of blockchain-based provenance to improve liquidity and streamline art-backed lending • Developed digital content across multiple corporate websites for GardaWorld
Freelance Executive Creative Director, Producer at Cardboard Toast
April 30, 2021 - October 31, 2024
Oversaw concept-to-delivery brand content for luxury and fitness clients. • Led creative direction, script development, and end-to-end video production for the launch of Our Cellar, a DTC venture owned by Moët Hennessy • Wrote and produced social video for BODYSIM, a high-end fitness forecasting app
Fractional Creative Director, Copy at Cloudberry Creative
July 31, 2019 - Present
Provide concept, messaging, and high-volume content for finance and sports clients. • Developed concepts and wrote copy Franklin Templeton’s B2B social channels • Built brand messaging platform and high-volume, integrated campaign for NYDIG across 7 audience segments including display, search, social, and print, garnering earned media coverage on CNBC • Wrote recruiting campaign for Citadel Securities including video, site copy, and social posts • Developed digital display advertising concepts and copy for Stone Ridge Asset Management
Fractional Senior Brand Strategist at A.P. Keaton
July 31, 2018 - Present
Advise on brand and content strategy across cannabis and spirits portfolios. • Built the Smarty Plants cannabis brand from the ground up, including the positioning, values, voice, launch campaign, budtender outreach materials, promotions strategy, and digital content. Curated The Knowledge Blog (accessed via social media links and QR codes) as a content-led growth engine that navigated ad restrictions and grew the brand become the #2 California flower brand in 2021 and 2022 • Developed brand narratives, retail and media strategies, social content, and in-store marketing for other cannabis and dispensary brands including Beboe, Yada Yada, 1937, HUGS, Swoon, and Green Goods • Defined the brand voice and led the creation of launch materials for cannabis incubator Petalfast • Led the development of campaign concepts, social content strategies, L3F materials, and experiential marketing for a range of spirit brands including Dos Hombres Mezcal, Tres Comas Tequila, Espolòn Tequila, Chopin Vodka, Shackleton, Great Jones Whiskey, and The Glenlivet
Freelance Creative Director at Deutsch
April 1, 2015 - May 30, 2017
Executed multimedia B2B initiatives for professional services, pharmaceutical, and technology clients. • Developed campaign concepts, copy, and content strategy for PwC’s Strategy& • Wrote copy for Samsung enterprise marketing • Built a multimedia consumer campaign for Cetaphil
Freelance Creative Director at Peloton
March 31, 2015 - May 29, 2017
Shaped early brand foundations for iconic fitness company. • Developed brand positioning and voice • Created launch campaign concepts and social content
Freelance Copywriter at Halo Group Influencer Marketing
August 31, 2013 - January 31, 2015
Delivered concepts and copy for multiple brands across TV, radio, print, and digital. • Developed campaign concepts and digital video for Liebherr • Wrote retail and seasonal promotion copy for Hess. • Created Telly Award-winning enrollment campaign for St. George’s University School of Medicine • Wrote website copy including new enrollment flow for the American Academy of Dramatic Arts • Wrote acquisition campaign for NYU Stern School of Business
Creative Director, Brand Strategist at Freelance
July 31, 2013 - Present
Lead creative direction, integrated campaign development, and brand narratives for agencies and brands across financial services, tech, fintech, B2B, and consumer categories. Partner directly with executive stakeholders and cross-functional teams to develop and launch integrated campaigns, brand identities, messaging systems, and creative programs from concept through execution. Selected Brands: Citadel Securities, Franklin Templeton, BNY, Meta, PwC, NBC, LVMH, Pernod Ricard, Whole Foods, Popsicle, Sotheby’s, Peloton, HCA Healthcare, Merck, J&J, Galderma, Vireo Health, Green Thumb Industries, AstraZeneca, Ollie • Lead concept development, messaging, and integrated campaign creative across digital, social, video, CRM, experiential, paid media, and brand platforms • Direct cross-functional creative teams including writers, designers, art directors, strategists, and production partners across launch campaigns and ongoing brand initiatives • Present campaign concepts, messaging platforms, and creative strategy directly to executive stakeholders, founders, and client leadership teams • Build trusted client relationships by translating complex business and brand challenges into clear, compelling creative direction and campaigns • Develop brand voice and messaging systems, launch campaigns, website copy, social content, scripts, and integrated creative for highly regulated and complex industries • Lead end-to-end video development including scripts, treatments, creative direction, production oversight, and hands-on Adobe Premiere Pro editing
Executive Creative Director at DiMassimo Goldstein
August 1, 2011 - July 31, 2013
Led an integrated creative and production department across brand, healthcare, consumer, and financial services accounts while helping scale agency growth through new business, creative leadership, and operational management. • Built and led a 25+ person team of copywriters, art directors, designers, producers, and freelance creative resources • Won 7 of 9 new-business pitches, contributing to a 300% increase in agency revenue • Managed end-to-end creative resourcing, hiring, budgeting, freelance staffing, workflow coordination, and department operations across multiple accounts and teams • Led integrated campaign development across digital, social, video, broadcast, experiential, CRM, and brand platforms • Presented campaign concepts, brand strategy, and production plans directly to executive stakeholders and client leadership teams • Led creative development for all clients including FreshDirect, TradeStation, Double Cross Vodka, Saint Luke’s Hospital, and National Jewish Health • Partnered closely with account, strategy, and production leadership to strengthen client relationships, improve creative processes, and drive long-term account growth • Led agency to win 4 Telly Awards, Best of Show at the Financial Communications Society Portfolio Awards, Best of Show at Regional ADDY Awards, and 2013 Ad Age Northwest Small Agency of the Year

Education

Copywriting at Creative Circus
January 1, 1997 - January 1, 1999
B.A. at University of Georgia
January 1, 1993 - January 1, 1997

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Healthcare, Financial Services, Professional Services, Consumer Goods, Software & Internet, Education, Travel & Hospitality, Other, Government, Non-Profit Organization

Skills

Experience Level