Phil Gable is a Copywriter and Creative Director with 26 years of experience helping brands articulate what they stand for and translating their values into executable strategies and award-winning creative output. He is known for building distinctive brand voices, messaging platforms, and integrated campaigns that grow and connect with audiences across the funnel. Throughout his career, Phil has led and created award-winning work for global and high-growth brands spanning technology, financial services, healthcare, fitness, entertainment, and spirits. His Microsoft Cloud work was recognized as one of TED’s “Ten Ads Worth Spreading,” and his integrated campaign for TradeStation earned Best of Show at the Financial Communications Society Portfolio Awards. He spent two years leading concept and copy for NYDIG across full-funnel channels—print, social, display, audio, sponsorships, OOH, and high-volume search—building institutional-grade messaging designed to perform at scale. Phil’s approach is equal parts strategic partnership and hands-on execution. He has collaborated directly with CEOs and founders to define brand missions and core values, and he is equally comfortable turning that thinking into highly crafted multi-channel campaign systems. His experience extends beyond digital and film into the practical, in-market realities of modern marketing—everything from investor decks to direct mail to brand activations and experiential touchpoints. As a senior leader, Phil has owned creative department operations with full accountability for team performance and resourcing—setting compensation and bonuses, managing contractor and freelancer budgets, negotiating rates, and maintaining clear authority to hire and make staffing decisions in service of business needs and creative standards. Outside of client work, Phil also creates original content and street art. He has written for Comedy Central and his artwork has been featured in Gothamist, Vice, Newsweek, CNN, and on Jimmy Kimmel Live. He brings an artist’s curiosity and range combined with strong business acumen to every brief, with a consistent focus on clarity, craft, and differentiated voice.

Phil Gable

Phil Gable is a Copywriter and Creative Director with 26 years of experience helping brands articulate what they stand for and translating their values into executable strategies and award-winning creative output. He is known for building distinctive brand voices, messaging platforms, and integrated campaigns that grow and connect with audiences across the funnel. Throughout his career, Phil has led and created award-winning work for global and high-growth brands spanning technology, financial services, healthcare, fitness, entertainment, and spirits. His Microsoft Cloud work was recognized as one of TED’s “Ten Ads Worth Spreading,” and his integrated campaign for TradeStation earned Best of Show at the Financial Communications Society Portfolio Awards. He spent two years leading concept and copy for NYDIG across full-funnel channels—print, social, display, audio, sponsorships, OOH, and high-volume search—building institutional-grade messaging designed to perform at scale. Phil’s approach is equal parts strategic partnership and hands-on execution. He has collaborated directly with CEOs and founders to define brand missions and core values, and he is equally comfortable turning that thinking into highly crafted multi-channel campaign systems. His experience extends beyond digital and film into the practical, in-market realities of modern marketing—everything from investor decks to direct mail to brand activations and experiential touchpoints. As a senior leader, Phil has owned creative department operations with full accountability for team performance and resourcing—setting compensation and bonuses, managing contractor and freelancer budgets, negotiating rates, and maintaining clear authority to hire and make staffing decisions in service of business needs and creative standards. Outside of client work, Phil also creates original content and street art. He has written for Comedy Central and his artwork has been featured in Gothamist, Vice, Newsweek, CNN, and on Jimmy Kimmel Live. He brings an artist’s curiosity and range combined with strong business acumen to every brief, with a consistent focus on clarity, craft, and differentiated voice.

Available to hire

Phil Gable is a Copywriter and Creative Director with 26 years of experience helping brands articulate what they stand for and translating their values into executable strategies and award-winning creative output. He is known for building distinctive brand voices, messaging platforms, and integrated campaigns that grow and connect with audiences across the funnel.

Throughout his career, Phil has led and created award-winning work for global and high-growth brands spanning technology, financial services, healthcare, fitness, entertainment, and spirits. His Microsoft Cloud work was recognized as one of TED’s “Ten Ads Worth Spreading,” and his integrated campaign for TradeStation earned Best of Show at the Financial Communications Society Portfolio Awards. He spent two years leading concept and copy for NYDIG across full-funnel channels—print, social, display, audio, sponsorships, OOH, and high-volume search—building institutional-grade messaging designed to perform at scale.

Phil’s approach is equal parts strategic partnership and hands-on execution. He has collaborated directly with CEOs and founders to define brand missions and core values, and he is equally comfortable turning that thinking into highly crafted multi-channel campaign systems. His experience extends beyond digital and film into the practical, in-market realities of modern marketing—everything from investor decks to direct mail to brand activations and experiential touchpoints.

As a senior leader, Phil has owned creative department operations with full accountability for team performance and resourcing—setting compensation and bonuses, managing contractor and freelancer budgets, negotiating rates, and maintaining clear authority to hire and make staffing decisions in service of business needs and creative standards.

Outside of client work, Phil also creates original content and street art. He has written for Comedy Central and his artwork has been featured in Gothamist, Vice, Newsweek, CNN, and on Jimmy Kimmel Live. He brings an artist’s curiosity and range combined with strong business acumen to every brief, with a consistent focus on clarity, craft, and differentiated voice.

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Language

English
Fluent

Work Experience

Freelance Senior Copywriter at BPD Healthcare, Boca Raton
August 1, 2025 - Present
Broadcast, print, and digital concepts and copy for HCA Healthcare.
Freelance Creative Director at Copy Cloudberry Creative, NYC
September 1, 2019 - Present
Currently developing social content for Franklin Templeton; wrote a complete brand messaging platform for NYDIG across 7 audience segments, producing a campaign with 4 full-page print ads in the WSJ, 6 OOH ads, 30+ display banners, 50 search ads, and 135 approved social assets; wrote a recruiting campaign for Citadel Securities including a video, website copy, and 28 social media posts.
Fractional Senior Brand Strategist at A.P. Keaton, NYC
August 1, 2018 - Present
Developed brand and content strategy, social content, and experiential concepts for cannabis and spirits brands; wrote brand strategy and web copy for FinLync.
Freelance Creative Director at DiMassimo Goldstein, NYC
August 31, 2025 - September 12, 2025
Wrote copy and led design development for digital campaign and web experience for Bank of New York.
Freelance Senior Copywriter at 50,000 Feet, Chicago
August 31, 2025 - September 12, 2025
Wrote brand messaging platform for an art appraisal and advisory firm catering to ultra-high-net-worth individuals; developed digital content across GardaWorld websites.
Fractional Executive Creative Director and Producer at Cardboard Toast, NYC
November 1, 2024 - September 12, 2025
Led creative direction and script development for the launch of Our Cellar by Moët Hennessy; managed production end-to-end with a total budget of $500,000 for 3 days in France and 4 days in Los Angeles.
Freelance Social Content Creator at DiNoto, NYC
July 31, 2023 - September 12, 2025
Wrote and produced social video content for Ollie dog food; wrote video treatments for MOGO Financial.
Freelance Social Content Creator at NBCUniversal, NYC
June 30, 2021 - September 12, 2025
Developed social content for the true crime series "Snapped," delivering approximately 20 pieces of approved content per month.
Freelance Creative Director at Vivint Solar, Salt Lake City
January 31, 2018 - September 12, 2025
Led website overhaul and the company's first brand campaign, including OOH, social, video, email, and direct mail.
Freelance Creative Director at Deutsch, NYC
June 30, 2017 - September 12, 2025
Led digital B2B campaign development for PwC’s Strategy& and a multi-media consumer campaign for Cetaphil.
Freelance Creative Director at Peloton, NYC
June 30, 2017 - September 12, 2025
Developed brand positioning, voice, launch campaign, and social content.
Freelance Copywriter, Creative Director at Marina Maher Communications, NYC
October 31, 2016 - September 12, 2025
Developed corporate campaign concepts for Merck and wrote corporate video scripts for J&J.
Freelance Creative Director at Deutsch, NYC
December 31, 2015 - September 12, 2025
Led digital B2B campaign development for PwC’s Strategy& and Samsung.
Freelance Copywriter, Creative Director at Naked Communications, NYC
June 30, 2015 - September 12, 2025
Wrote compliance materials for Abilify (Otsuka) and developed campaign concepts and copy for Sativex (GW Pharmaceuticals).
Freelance VP, Creative Director at Digitas, NYC
April 30, 2014 - September 12, 2025
Led development of campaign concepts for Epanova.
Freelance Copywriter at The Halo Group, NYC
February 28, 2015 - September 12, 2025
Developed campaign concepts, broadcast scripts, website content, and email copy for Liebherr, Hess, Saint George’s University Medical School, and NYU Stern School of Business.
Creative Director at DiMassimo Goldstein, NYC
July 31, 2013 - September 12, 2025
Won 7 new business pitches out of 9; built a 35+ person integrated creative/production department; led campaign development for FreshDirect, TradeStation, TIAA, and Bankers Health Group.
Associate Creative Director at Deutsch, NYC
August 31, 2011 - September 12, 2025
Led creative development of global launch campaign for Microsoft Private Cloud.
Creative Director at Pace & Partners, Lansing
February 28, 2011 - September 12, 2025
Oversaw creative development for all accounts including Michigan State Housing Development Authority, Michigan State Patrol, Michigan Department of Highway Safety, and Michigan Department of Treasury.
Instructor at Creative Circus, Atlanta
October 31, 2009 - September 12, 2025
Taught intermediate and advanced team concepting classes.
Senior Copywriter at BBDO, Atlanta
December 31, 2008 - September 12, 2025
Wrote print, radio, and TV commercials for Dell, Bayer, Capital One, and ING.
Senior Copywriter at Barkley
May 31, 2006 - September 12, 2025
Wrote and produced radio commercials for Paramount Theme Parks and Kansas Lottery.
Fractional Creative Director at Freelancers Union
November 1, 2015 - September 12, 2025
Started as a copywriter on OOH campaigns; expanded to brand voice stewardship, website content and video production.
Associate Creative Director at DiMassimo Goldstein
July 31, 2003 - September 12, 2025
Created multi-media brand campaigns for Crunch Fitness, SmartMoney, Instinet, Hotwire, Plaza Hotel, and The New Republic.
Fractional Creative Director, CopyCloudberry Creative at Cloudberry Creative
September 1, 2019 - Present
Provide concept, messaging, and high-volume content for finance and sports clients; developed brand messaging platforms and campaigns including WSJ ads, OOH, banners, display, search, and social assets; earned media for a WSJ print ad on CNBC.
Fractional Senior Brand Strategist at A.P. Keaton
August 1, 2018 - Present
Advise on brand and content strategy across cannabis and spirits portfolios and fintech startups; built Smarty Plants brand and a content-led growth engine navigating ad restrictions.
Freelance Senior Copywriter at Teneo
November 1, 2025 - December 1, 2025
Develop concepts and copy for Meta; wrote video scripts and social content promoting Meta Superintelligence.
Freelance Senior Copywriter at BPD Healthcare
August 1, 2025 - December 1, 2025
Develop concepts and copy across broadcast, print, and collateral for healthcare clients; wrote consumer and internal communications for HCA Healthcare.
Freelance Senior Copywriter at Johnson Group
July 1, 2025 - August 31, 2025
Delivered quick turnaround healthcare creative for a regional hospital system; developed concepts and copy for Erlanger Health’s robotic surgery program.
Freelance Creative Director at DiMassimo Goldstein
February 1, 2025 - August 31, 2025
Delivered campaign and web creative for a leading financial brand; conducted stakeholder research, built wireframes, wrote copy, and led end-to-end digital campaign development.
Freelance Creative Director at DiNoto
July 1, 2025 - August 31, 2025
Developed creative to support branded content for Goldman Sachs; wrote an audio ad campaign promoting Exchanges; contributed to branded content.
Freelance Senior Copywriter at 50,000 Feet
November 1, 2023 - August 31, 2025
Delivered brand messaging and digital content for security, education, and UHNW art clients; authored brand messaging platforms and digital content for multiple sites.
Freelance Social Content Creator at Cardboard Toast
September 1, 2024 - November 30, 2024
Oversaw concept-to-delivery brand content for a high-end fitness client; wrote and produced social video for BODYSIM.
Freelance Social Content Creator at DiNoto
August 1, 2021 - July 31, 2023
Created social-first copy and video for finance and DTC brands; hands-on video editing, illustration, VFX, sound design, VO; developed video treatments for MOGO Financial.
Freelance Executive Creative Director, Executive Producer at Cardboard Toast
May 1, 2021 - January 31, 2022
Drove concept-to-delivery brand content for Moët Hennessy; led creative direction, script development, and end-to-end video production for Our Cellar.
Freelance Creative Director at The Solutions Group
September 1, 2021 - January 31, 2022
Supported B2B communications for AIG; developed messaging and wireframes for Advanced Outcome Annuities.
Freelance Social Content Creator at NBCUniversal
January 1, 2020 - June 1, 2021
Produced steady, series-driven social content for Snapped; delivered multiple posts per month.
Freelance Creative Director at Bravo Sierra
June 1, 2019 - December 31, 2019
Owned brand voice and copy development for DTC wellness/personal-care startup; created packaging, website, and social copy.
Freelance Senior Copywriter at Hugo & Cat
August 1, 2018 - November 30, 2018
Wrote management training materials for Johnson & Johnson; created clear, scalable healthcare training content.
Freelance Senior Copywriter at Kangbino
June 1, 2018 - March 31, 2019
Created broadcast creative for national QSR brand; wrote TV scripts for Steak ’n Shake.
Freelance Creative Director at Vivint Solar
July 1, 2017 - January 31, 2018
Drove a full refresh of brand and digital presence; launched the company’s first integrated brand campaign across channels.
Freelance Creative Director at Deutsch
November 1, 2016 - June 30, 2017
Drove B2B and consumer work across digital and multi-channel media for PwC Strategy&, and Cetaphil.
Freelance Associate Creative Director at Story Worldwide
September 1, 2016 - November 1, 2016
Developed the story universe for a Popsicle x Marvel collaboration; wrote script for branded film; contributed across hub, packaging, and social copy.
Freelance Creative Director at Peloton
March 1, 2015 - June 30, 2017
Shaped early brand foundations; developed brand positioning and launch campaign concepts and social content.
Freelance Copywriter/Creative Director at Marina Maher Communications
August 1, 2016 - October 31, 2016
Wrote corporate campaign concepts for Merck; corporate video scripts for Johnson & Johnson.
Freelance Creative Director at Deutsch
May 1, 2015 - December 31, 2015
Developed multimedia B2B initiatives for PwC Strategy&, plus other campaigns.
Freelance Copywriter/Creative Director at Naked Communications
November 1, 2014 - June 30, 2015
Wrote compliant healthcare content and developed campaigns for Sativex and Abilify.
Freelance VP, Creative Director at Digitas
February 1, 2014 - April 30, 2014
Led a short-term pharma engagement from brief to concept; developed Epanova campaign.
Freelance Copywriter at The Halo Group
February 1, 2013 - February 1, 2015
Wrote campaign concepts and copy for multiple brands; developed enrollment campaigns and university materials.
Fractional Creative Director at CopyCloudberry Creative
September 1, 2019 - Present
Provide concept, messaging, and high-volume content for finance and sports clients.
Senior Copywriter at Teneo
November 1, 2025 - December 1, 2025
Develop concepts and copy for Meta; wrote video scripts and social content promoting the benefits of Meta Superintelligence.
Senior Copywriter at BPD Healthcare
August 1, 2025 - December 1, 2025
Develop concepts and copy across broadcast, print, and collateral for healthcare clients; produced internal and external communications for HCA Healthcare.
Senior Copywriter at Johnson Group
July 1, 2025 - August 1, 2025
Delivered quick turnaround healthcare creative for a regional hospital system.
Creative Director at DiMassimo Goldstein
February 1, 2025 - August 1, 2025
Delivered campaign and web creative for a leading financial brand; conducted stakeholder and customer interviews; synthesized insights into pitch materials; built wireframes and user flow; wrote copy.
Creative Director at DiNoto
July 1, 2025 - August 1, 2025
Developed creative to support branded content for Goldman Sachs; wrote audio ad campaign promoting Exchanges.
Senior Copywriter at 50,000 Feet
November 1, 2023 - August 1, 2025
Delivered brand messaging and digital content for security, education, and UHNW art clients; wrote a brand messaging platform for an art app; developed digital content across corporate websites.
Social Content Creator at Cardboard Toast
September 1, 2024 - November 1, 2024
Oversaw concept-to-delivery brand content for a high-end fitness client; wrote and produced social video content.
Social Content Creator at DiNoto
August 1, 2021 - July 1, 2023
Created social-first copy and video for finance and DTC brands; produced video editing, illustration, VFX, sound design, VO recording and mixing; developed video treatments for MOGO Financial.
Executive Creative Director, Executive Producer at Cardboard Toast
May 1, 2021 - January 1, 2022
Drove concept-to-delivery brand content for Moët Hennessy; led creative direction, script development, and end-to-end video production for a series of 9 videos.
Creative Director at The Solutions Group
September 1, 2021 - January 1, 2022
Supported B2B communications for AIG, focused on Registered Investment Advisors; developed messaging and wireframes for Advanced Outcome Annuities.
Social Content Creator at NBCUniversal
January 1, 2020 - June 1, 2021
Produced steady, series-driven social content for the true-crime series; delivered constant output.
Creative Director at Bravo Sierra
June 1, 2019 - December 1, 2019
Owned brand voice and copy development for a DTC wellness/personal-care startup; authored packaging, website copy, and social content to sustain brand voice across touchpoints.
Senior Copywriter at Hugo & Cat
August 1, 2018 - November 1, 2018
Produced clear training content for managers in global healthcare; wrote management training materials for Johnson & Johnson.
Senior Copywriter at Kangbino
June 1, 2018 - March 1, 2019
Created broadcast creative for a national QSR brand; wrote TV scripts for Steak ’n Shake.
Creative Director at Vivint Solar
July 1, 2017 - January 1, 2018
Drove a full refresh of brand and digital presence; overhauled website content, UX, and conversions; launched integrated brand campaign.
Creative Director at Deutsch
November 1, 2016 - June 1, 2017
Delivered B2B and consumer work across digital and multi-channel media; developed campaigns for PwC Strategy& and Cetaphil.
Associate Creative Director at Story Worldwide
September 1, 2016 - November 1, 2016
Developed the overarching story universe for a Popsicle x Marvel collaboration; wrote branded film script and hub copy; aligned UX and narrative.
Creative Director at Peloton
March 1, 2015 - June 1, 2017
Shaped early brand foundations; developed brand positioning, voice, and launch campaigns; created social content.
Copywriter/Creative Director at Marina Maher Communications
August 1, 2016 - October 1, 2016
Delivered concept-to-script corporate campaigns for global healthcare brands; wrote corporate video scripts.
Creative Director at Deutsch
May 1, 2015 - December 1, 2015
Executed multimedia B2B initiatives for professional services and technology clients; developed PwC Strategy& campaigns.
Copywriter/Creative Director at Naked Communications
November 1, 2014 - June 1, 2015
Created brand storytelling and regulated healthcare content; wrote messaging for Sativex and Abilify campaigns.
VP, Creative Director at Digitas
February 1, 2014 - April 1, 2014
Led short-term pharma engagement from brief to concept; developed Epanova campaign platforms.
Copywriter at The Halo Group
February 1, 2013 - February 1, 2015
Delivered concepts and copy for TV, radio, print, and digital; worked on Liebherr, Hess, St. George’s University School of Medicine enrollment campaigns.
Executive Creative Director at DiMassimo Goldstein
August 1, 2011 - July 1, 2013
Scaled integrated creative department; led pitch wins and flagship campaigns; managed teams and budgets; drove growth.
Associate Creative Director at Deutsch
February 1, 2011 - August 1, 2011
Drove high-impact enterprise tech creative for global markets; developed Microsoft Private Cloud campaigns.
Creative Director at Pace & Partners
October 1, 2009 - February 1, 2011
Led agency-wide creative; oversaw public- and private-sector accounts; guided 360 campaigns and rebrands.
Instructor at Creative Circus
September 1, 2007 - October 1, 2009
Taught advanced team concepting and creative skills.
Senior Copywriter at BBDO
May 1, 2006 - December 1, 2008
Created national TV campaigns for Dell; developed B2B campaigns for Bayer; produced radio campaigns for Capital One.
Senior Copywriter at Barkley
October 1, 2004 - May 1, 2006
Led concept-to-production for regional and national clients; radio campaigns for Paramount Parks and Kansas Lottery.
Fractional Creative Director at Freelancers Union
September 1, 2003 - November 1, 2015
Expanded role to brand stewardship across channels; created out-of-home campaigns, web copy, and videos.
Associate Creative Director at Burrell
August 1, 2004 - September 1, 2004
Short-term engagement on national QSR and auto accounts; written TV scripts for McDonald’s and Toyota.
Associate Creative Director at Lewis Communications
January 1, 2004 - June 1, 2004
Rebrand for Baptist Health System; led creative development across channels.
Associate Creative Director at STEVE/C&C Storm Films
August 1, 2003 - December 1, 2003
Supported new business and campaign development for fitness and CPG accounts; led creative for NY Health & Racquet Club.
Associate Creative Director at DiMassimo Goldstein
July 1, 1999 - July 1, 2003
Advanced from copy to creative leadership; led integrated campaigns and new business wins.
Fractional Creative Director, Copy at Cloudberry Creative
September 1, 2019 - Present
Provide concept, messaging, and high-volume content for finance and sports clients; developed concepts and wrote copy for Franklin Templeton’s B2B social channels; created NYDIG brand platform across 7 audiences driving a WSJ ad campaign, OOH, display, search, and social assets.
Creative Director at DiMassimo Goldstein
August 1, 2011 - July 1, 2013
Scaled an integrated creative department; led campaigns for FreshDirect, Double Cross Vodka, TradeStation, and more; won multiple industry awards.

Education

Copywriting at Creative Circus
January 1, 1997 - January 1, 1999
B.A. at University of Georgia
January 1, 1993 - January 1, 1997

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Healthcare, Financial Services, Professional Services, Consumer Goods, Software & Internet, Education, Retail, Travel & Hospitality, Other