Phil Gable

Executive creative leader with 20+ years of experience building brands, leading teams, and creating high-impact work across finance, tech, healthcare, B2B, and consumer sectors. Combines executive-level creative leadership with hands-on executional skills across all stages of brand development and all forms of media. Known for turning complex subjects into compelling, human narratives and building systems that optimize workflows while elevating creative standards.

SELECTED CAREER HIGHLIGHTS
• Scaled and led a 25+ person integrated creative and production department as Executive Creative Director at DiMassimo Goldstein; helped drive major agency growth by winning 7 of 9 pitches which contributed to a 300% increase in revenue and helped the agency earn Ad Age Northwest Small Agency of the Year.
• Led concept and copy development for global launch of Microsoft Private Cloud, including a viral video selected as one of TED’s Ads Worth Spreading.
• Won Best of Show at the Financial Communications Society Portfolio Awards twice–once for a 360-brand campaign for TradeStation, and once for the launch of Instinet.
• Built major campaigns for financial services, tech, and B2B brands including Capital One, BNY, Microsoft, Strategy& (PwC), TradeStation, Instinet, and NYDIG.
• Defined brand foundation for Peloton, developing positioning, voice, and launch campaign.
• Led creative development and production of video content series to launch Our Cellar, a DTC venture from Moët Hennessy.
• Created multiple brand campaigns for Crunch Fitness, helping them grow from 5 NYC locations to 20+ locations across 7 markets.
• Developed and stewarded the brand voice of Freelancers Union through videos, digital display, collateral, and the iconic New York subway posters.
• Won top creative honors in national award shows including One Show, Effie Awards, National ADDY Awards, Radio Mercury Awards, PRINT Design Annual, Art Directors Club, New York Festivals, Adweek’s Best Spots of the Year, and Advertising Age’s Best Ads of the Year.

AREAS OF EXPERTISE
Creative Direction • Team Leadership • Mentorship • Brand Strategy • Integrated Campaign Development • Copywriting • Art Direction • Brand Voice & Messaging Systems • C-Suite Client Presentation