Available to hire
I’m a strategic and hands-on product development leader with 15+ years of experience driving innovation across apparel, hard goods, and promotional products. I manage the full product lifecycle—from ideation through launch and post-launch optimization—while ensuring margin goals, compliance, and timelines, and I excel at market research, cost engineering, supplier relationship management, and building high-performance cross-functional teams.
I turn consumer and trend insights into scalable, profitable product strategies. I identify white space opportunities, translate insights into customer-centric solutions, lead design and technical design, enforce quality and color standards, and collaborate with global manufacturing partners to deliver high-quality products on time.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Director of Design, Product Development & Technical Design at The Icebox
May 1, 2020 - PresentSolely responsible for all Design and Technical Design for imported custom products. Lead end-to-end product development across apparel, hard goods, and soft goods categories, owning lifecycle from concept to post-launch evaluation. Build and manage Time & Action Calendars to ensure alignment with Go-to-Market timelines and cross-functional execution, including sales and factory teams. Partner with owners to optimize sourcing strategies, reduce costs, and expand vendor capabilities, ensuring competitive pricing and high-quality standards. Conduct ongoing market and trend analysis to develop innovative customer-centric product solutions tailored to retail and promotional trends. Drive quality assurance initiatives and color standards for both replenishment and limited-time offerings; implement testing and compliance protocols with third-party partners. Collaborate with Art Director and global manufacturing partners to set up standards for creative art file and technical documentation be
Sr. Director of Product Development & Design at Circa of America
March 1, 2020 - September 12, 2025Directed product development and sourcing strategies for men’s and women’s leather goods and packaging, aligning with brand and margin goals. Developed product roadmaps in collaboration with Sales and Executive teams to meet seasonal launches and customer expectations. Led cross-functional coordination with internal teams and overseas partners to ensure cost-effective production, material feasibility, and on-time delivery. Implemented structured calendars and approval processes, enhancing workflow efficiency and communication across departments. Traveled for customer planning meetings and supplier negotiations, driving category growth for branded and licensed product lines.
Director of Product Development at Point 3 Basketball
November 1, 2019 - September 12, 2025Owned all stages of product development for performance apparel, from market analysis and innovation strategy to vendor sourcing and production execution. Created strategic time and action plans, forecasted demand, and negotiated costs to ensure alignment with margin goals and brand vision. Developed technical specifications, color standards, and packaging guidelines to ensure consistency across product lines. Partnered with the CEO on inventory and production planning, and led sourcing efforts across multiple geographies to ensure supply chain reliability. Conducted global market research and vendor visits to identify trends and strengthen supplier partnerships.
FlexPLM Consultant – Software Training & Implementation at Carter’s Inc.
December 1, 2015 - September 12, 2025Championed cross-functional adoption of FlexPLM software by training Design, Merchandising, Technical, and Sourcing teams. Streamlined process workflows and supported UAT testing to ensure software aligned with business operations. Facilitated change management initiatives and developed comprehensive training materials for system-wide rollout. Conducted one-on-one and group training sessions, and provided ongoing support post-implementation to ensure system efficiency and user adoption.
Director of Product Development at BoxerCraft
December 31, 2014 - September 12, 2025Led company-wide product strategy in collaboration with CEO, focusing on market relevance, cost efficiency, and trend alignment. Directed all sourcing, development, and costing for overseas-produced apparel; negotiated pricing and managed MOQ strategies. Developed a 3-year Time & Action calendar to improve on-time delivery and product quality outcomes. Managed a team of 7 across product development and production art, driving team efficiency and creative execution.
Sr. Designer – Bras & Panties at Spanx
December 31, 2013 - September 12, 2025Exclusively created concepts, Adobe CAD presentations, & technical packages for foundations in all four brands within the company. Worked directly with mills and component suppliers to source specific luxury as well as price driven fabric needs for product as well as unique and innovative trim details with multiple manufacturing partners. Traveled to New York to research trends and meet with suppliers for competitive edge in designs. Analyzed current market based on trade show reports as well as in-store analysis and made line recommendations for customers in the four brands.
DSG-Senior Designer/ Merchandiser- Sleep, Active, & Swim at LI & FUNG
December 31, 2011 - September 12, 2025Directed and supervised the sourcing of fabrics, trims, garment design details, & technical design details through six regional offices to ensure the best product at the best price. Collaborated with cross-functional partners to analyze market & identify business potential due to voids in key items for all categories. Coached assistants to build boards each season to present color, fabric, body style, and print for meetings with buyers, brand managers, and other high level retail management partners. Oversaw the collection, analysis, and compilation of data for a broad sweeping competitive shopping report to research competitors and aspirational brands for the building of a solid business strategy.
Freelance Design & Merchandising Projects at Various Clients (Freelance)
December 31, 2010 - September 12, 2025Provided freelance design and merchandising services to diverse clients, developing sleepwear, loungewear, and apparel concepts; traveled to international trade shows to source fabric and trims, and prepared presentation books for potential retail customers; conducted regular fit sessions to ensure proto samples fit for market presentations.
Senior Designer/Merchandiser – Sleepwear/ Loungewear at Delta Galil USA
December 31, 2009 - September 12, 2025Partnered with Sales identifying holes in assortments and to drive innovations; traveled to international lingerie trade shows to source fabric and trims; worked with graphic designers to build presentation decks for buyers and collaborated across departments.
Ladies Designer/ Trend Coordinator at SARAMAX APPAREL GROUP
December 31, 2000 - September 12, 2025Introduced the idea of a seasonal trend and color forecasting book specific to intimate market including presentations to Buyers, DMM’s, and GMM’s customized to all accounts. Improved business by 23% in the trendy daywear category by helping to inspire the entire company to design trend savvy products. Directed concepting, designing, developing, & merchandising licensed and private label programs for numerous national accounts.
Head Designer/ Merchandiser- Men’s & Boy’s Division at SARAMAX APPAREL GROUP
December 31, 2003 - September 12, 2025Traveled overseas 2-3 times yearly to drive 50 – 75% sell-thru’s for 3 replenishment programs for Joe Boxer in the first three weeks on the floor. Supervised the design, merchandising, and branding for all presentations of numerous underwear and loungewear brands including the Simpson’s, Havanera, FDNY, Joe Boxer, Starter, B.U.M. Equipment, United States Polo Association, and various Nascar Drivers accounting for approximately 30% of the company’s annual sales. Acquired & maintained multiple deliveries of private label replenishment programs with Pacific Sunwear, Wal-Mart, & K-Mart driving sales of 10 million within the 2 years of the division.
Product Design Manager- Foundations at Mast Industries
December 31, 2005 - September 12, 2025Collaborated with high level buying partners at VSD to evaluate space and discuss strategic business needs for product exclusive to catalogue and internet before developing unique fashion and core programs in bras and panties which in turn exceeded expectations with a 50% adoption rate for my first season in the position. Executed all technical packages for samples and oversaw all development and sourcing through daily communication and travel as needed to multiple overseas offices to ensure product is in the proper fabrics and trims with proper fit to achieve the best cost in a timely manner. Partnered with the technical team to conduct fit sessions from the first development sample to the bulk fit approvals
Designer—Sleepwear/ Foundations at Victoria’s Secret Direct
December 31, 2008 - September 12, 2025A key item program developed for catalogue resulted in an all store rollout for Victoria’s Secret Stores. Traveled to factories, mills, & trim suppliers for new development while attending to existing development. Researched, created, and presented boards on current trends in lingerie including styling, colors, laces, fabrics, and trims for seasonal presentations to executive management of Victoria’s Secret Direct (VSD) merchant team. Responsible for constantly competitively shopping the market domestically and internationally for inspiration and market information as well as attending domestic and international trade shows to validate the collections. Oversaw an assistant designer & freelancers for creation of technical packages for samples, decks for upper management, and tracking charts throughout the season as well as guiding on daily communication with overseas teams to ensure excellent flow of information resulting in superior product
Head Designer/ Merchandiser- Men’s & Boy’s Division at SARAMAX APPAREL GROUP
December 31, 2003 - September 12, 2025Traveled overseas 2-3 times yearly to drive 50 – 75% sell-thru’s for 3 replenishment programs for Joe Boxer in the first three weeks on the floor. Supervised the design, merchandising, and branding for all presentations of numerous underwear and loungewear brands including the Simpson’s, Havanera, FDNY, Joe Boxer, Starter, B.U.M. Equipment, United States Polo Association, and various Nascar Drivers accounting for approximately 30% of the company’s annual sales. Acquired & maintained multiple deliveries of private label replenishment programs with Pacific Sunwear, Wal-Mart, & K-Mart driving sales of 10 million within the 2 years of the division.
Product Design Manager- Foundations at Mast Industries
December 31, 2005 - September 12, 2025Collaborated with high level buying partners at VSD to evaluate space and discuss strategic business needs for product exclusive to catalogue and internet before developing unique fashion and core programs in bras and panties which in turn exceeded expectations with a 50% adoption rate for my first season in the position. Executed all technical packages for samples and oversaw all development and sourcing through daily communication and travel as needed to multiple overseas offices to ensure product is in the proper fabrics and trims with proper fit to achieve the best cost in a timely manner. Partnered with the technical team to conduct fit sessions from the first development sample to the bulk fit approvals
Victoria’s Secret Direct: Designer—Sleepwear/ Foundations at Limited Brands Inc.
December 31, 2008 - September 12, 2025A key item program developed for catalogue resulted in an all store rollout for Victoria’s Secret Stores. Traveled to factories, mills, & trim suppliers for new development while attending to existing development. Researched, created, and presented boards on current trends in lingerie including styling, colors, laces, fabrics, and trims for seasonal presentations to executive management of Victoria’s Secret Direct (VSD) merchant team. Responsible for constantly competitively shopping the market domestically and internationally for inspiration and market information as well as attending domestic and international trade shows to validate the collections. Oversaw an assistant designer & freelancers for creation of technical packages for samples, decks for upper management, and tracking charts throughout the season as well as guiding on daily communication with overseas teams to ensure excellent flow of information resulting in superior product
Education
Bachelor of Human Resources in Apparel Design at University of Delaware
January 11, 2030 - September 12, 2025Associates Degree with a specialization in Lingerie Design at Fashion Institute of Technology
January 11, 2030 - September 12, 2025Qualifications
Industry Experience
Retail, Manufacturing, Media & Entertainment, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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