Hi, I’m Joanne Lush. I’m a senior digital and visual designer with more than twenty years’ experience shaping branding, marketing, and education content across digital and print. I specialise in typography-led design, information design, and systems thinking, turning complex ideas into clear, accessible experiences that scale across platforms. I enjoy mentoring teams, developing robust brand systems, and creating instructional and video content that supports learning and engagement. My work blends strategic insight with practical delivery, collaborating with stakeholders to balance user needs, compliance, and brand voice while delivering measurable impact.…

Joanne Lush

PRO

Hi, I’m Joanne Lush. I’m a senior digital and visual designer with more than twenty years’ experience shaping branding, marketing, and education content across digital and print. I specialise in typography-led design, information design, and systems thinking, turning complex ideas into clear, accessible experiences that scale across platforms. I enjoy mentoring teams, developing robust brand systems, and creating instructional and video content that supports learning and engagement. My work blends strategic insight with practical delivery, collaborating with stakeholders to balance user needs, compliance, and brand voice while delivering measurable impact.…

Available to hire

Hi, I’m Joanne Lush. I’m a senior digital and visual designer with more than twenty years’ experience shaping branding, marketing, and education content across digital and print. I specialise in typography-led design, information design, and systems thinking, turning complex ideas into clear, accessible experiences that scale across platforms.

I enjoy mentoring teams, developing robust brand systems, and creating instructional and video content that supports learning and engagement. My work blends strategic insight with practical delivery, collaborating with stakeholders to balance user needs, compliance, and brand voice while delivering measurable impact.

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Skills

Experience Level

Branding
Expert
Adobe Illustrator
Expert
Adobe InDesign
Expert
Adobe Photoshop
Expert
Brand Identity
Expert
Adobe After Effects
Expert
Infographic
Expert
Icon
Expert
Logo
Expert
Adobe Premiere Pro
Expert
Advert Design
Expert
Business Card
Expert
Brochure
Expert
Catalogue
Expert
Flyer
Expert
Figma
Expert
HTML5
Expert
Web Design
Expert
3D Design
Expert
3D Animation
Expert
Presentation Design
Expert
Email Design
Expert
Banner
Expert
Freelance Gig
Expert
Illustration
Expert
Magazine
Expert
3D Model
Expert
Letterhead
Expert
Adobe Dreamweaver
Expert
Book Illustration
Expert
Video Advert
Expert
Adobe Animate
Expert
Canva
Expert
Corporate Video
Expert
CSS
Expert
Poster
Intermediate
Instagram
Intermediate
Motion Graphic
Intermediate
Book Cover
Intermediate
Elearning
Intermediate
Tiktok
Intermediate
Social Media Design
Intermediate
Postcard
Intermediate
Promo Video
Intermediate
T-shirt Design
Intermediate
Facebook
Intermediate
Microsoft Office
Intermediate
jQuery
Intermediate
Adobe Firefly
Beginner
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Language

English
Fluent

Work Experience

Freelance Designer at Lushdesigns.co.nz
December 1, 2000 - Present
Design, build, and manage websites for diverse clients. Create brand identities and print collateral (brochures, flyers, packaging). Produce video content for marketing, training, and promotions.
Graphic and Digital Designer at ASB Bank Ltd.
October 1, 2025 - September 13, 2025
Delivered design solutions for external marketing and internal comms. Produced training manuals, reports, presentations, and event materials. Created video assets for branch displays, internal channels, and social media.
Senior Designer and Finished Artist at Farrimond Ltd.
May 1, 2017 - September 13, 2025
Produced print and digital artwork, overseeing prepress and production. Supported with video editing, web design, and development.
Designer and Finished Artist at The Link Agency
January 1, 2008 - September 13, 2025
Designed advertisements, catalogues, packaging, brochures, and annual reports. Retouched photos and prepared jobs for print.
Designer and Finished Artist at The Link Agency
January 1, 2017 - September 13, 2025
Designed advertisements, catalogues, packaging, brochures, and annual reports. Retouched photos and prepared jobs for print.
Lecturer & Tutor at Media Design School
December 31, 2004 - September 13, 2025
Course Leader and Lecturer: Digital Creativity (2010–2016); Senior Tutor: Digital Creativity (2009–2010); Tutor: Graphic Design (2002–2004; 2008–2009); Taught courses in design, creativity, video, web design, and motion graphics.
Lecturer & Tutor at Media Design School
December 31, 2016 - September 13, 2025
Course Leader and Lecturer: Digital Creativity (2010–2016); Senior Tutor: Digital Creativity (2009–2010); Tutor: Graphic Design (2002–2004; 2008–2009); Taught courses in design, creativity, video, web design, and motion graphics.
Online Instructor at Laureate Design Universities
January 1, 2016 - September 13, 2025
Developed and taught global online programs in Design Thinking, Visual Communication, and Motion Graphics. Delivered courses for students in New Zealand, India, and beyond.
Senior Mac Operator at Brando Ltd.
June 1, 2007 - September 13, 2025
Graphic Designer & Mac Operator at Metro Recruitment
January 1, 2007 - September 13, 2025
Graphic Designer & Mac Operator at Aquent.co.nz
January 1, 2007 - September 13, 2025
Tutor, School of Art & Design at AUT University
December 31, 2006 - September 13, 2025
Graphic Designer at The New Zealand Herald
January 1, 2001 - September 13, 2025
Freelance Designer at Lushdesigns.co.nz
December 1, 2000 - Present
Design, build, and manage websites for diverse clients. Create brand identities and print collateral (brochures, flyers, packaging). Produce video content for marketing, training, and promotions.
Graphic and Digital Designer at ASB Bank Ltd.
October 1, 2025 - October 18, 2025
Delivered design solutions for external marketing and internal comms. Produced training manuals, reports, presentations, and event materials. Created video assets for branch displays, internal channels, and social media.
Senior Designer and Finished Artist at Farrimond Ltd.
May 1, 2017 - October 18, 2025
Produced print and digital artwork, overseeing prepress and production. Supported with video editing, web design, and development.
Designer and Finished Artist at The Link Agency
December 31, 2008 - October 18, 2025
Designed advertisements, catalogues, packaging, brochures, and annual reports. Retouched photos and prepared jobs for print.
Designer and Finished Artist at The Link Agency
December 31, 2017 - October 18, 2025
Designed advertisements, catalogues, packaging, brochures, and annual reports. Retouched photos and prepared jobs for print.
Lecturer & Tutor at Media Design School
December 31, 2016 - October 18, 2025
Course Leader and Lecturer: Digital Creativity (2010–2016). Senior Tutor: Digital Creativity (2009–2010). Tutor: Graphic Design (2002–2004; 2008–2009). Taught courses in design, creativity, video, web design, and motion graphics.
Online Instructor at Laureate Design Universities
December 31, 2016 - October 18, 2025
Developed and taught global online programs in Design Thinking, Visual Communication, and Motion Graphics. Delivered courses for students in New Zealand, India, and beyond.
Senior Mac Operator at Brando Ltd.
June 30, 2007 - October 18, 2025
Senior Mac Operator.
Graphic Designer & Mac Operator at Metro Recruitment
December 31, 2007 - October 18, 2025
Graphic Designer & Mac Operator.
Graphic Designer & Mac Operator at Aquent.co.nz
December 31, 2007 - October 18, 2025
Graphic Designer & Mac Operator.
Tutor, School of Art & Design at AUT University
December 31, 2006 - October 18, 2025
Tutor, School of Art & Design.
Graphic Designer at The New Zealand Herald
January 31, 2001 - October 18, 2025
Graphic Designer.
Senior Graphic & Digital Designer at ASB Bank Ltd.
November 1, 2017 - October 1, 2025
Delivered digital and visual design solutions within a large, regulated organisation, focusing on information hierarchy, accessibility, and clarity. Produced training resources, reports, and internal platforms; collaborated with stakeholders to align user needs, compliance, and brand requirements; created video and motion assets for branch environments and digital channels.
Freelance Digital & Brand Designer at Lushdesigns.co.nz
December 1, 2000 - Present
Provided end-to-end design solutions for education, small business, and creative sectors; designed and managed websites with emphasis on content structure, navigation clarity, and user flow; developed brand identities and supporting visual systems across digital and print; produced video and motion content; translated complex ideas into clear, user-friendly design outcomes.
Senior Designer / Finished Artist at Farrimond Ltd.
May 1, 2016 - May 1, 2017
Created high-quality print and digital assets with a strong focus on layout, accuracy, and production standards; supported web and digital projects, ensuring usability and content clarity; assisted with video editing and digital asset delivery; maintained production quality across multiple deliverables and deadlines.
Lecturer & Course Leader – Digital Creativity at Media Design School
January 1, 2008 - January 1, 2016
Led and taught courses in digital design, design thinking, web, video, and motion graphics; developed curricula focused on user-centred design, storytelling, and problem-solving; mentored students and assessed projects with emphasis on usability, audience, and intent.

Education

Master of Design (Distinction) at AUT University
January 11, 2030 - January 1, 2015
Postgraduate Diploma in Art & Design at AUT University
January 11, 2030 - January 1, 2011
National Certificate in Adult Education & Training (Level 4) at QED Associates Diploma
January 11, 2030 - January 1, 2012
3D Computer Animation (Merit) at QED Associates
January 11, 2030 - January 1, 2002
Diploma, New Media Design (Excellence) at Media Design School, Auckland
January 11, 2030 - January 1, 2000
Diploma, Computer Graphics (Merit) at Media Design School, Auckland
January 11, 2030 - January 1, 1999
Diploma, Business Management at Media Design School, Auckland
January 11, 2030 - January 1, 1995
Undergraduate studies at University of Auckland
January 11, 2030 - September 13, 2025
Master of Design (Distinction) at AUT University
January 11, 2030 - January 1, 2015
Postgraduate Diploma in Art & Design at AUT University
January 11, 2030 - January 1, 2011
Diploma, New Media Design (Excellence) at Media Design School
January 11, 2030 - January 1, 2000
Diploma, Computer Graphics (Merit) at Media Design School
January 11, 2030 - January 1, 1999
Diploma, Business Management at AUT University
January 11, 2030 - January 1, 1995
Undergraduate studies at University of Auckland
January 11, 2030 - January 1, 1991
Master of Design (Distinction) at AUT University, Auckland
January 11, 2030 - January 21, 2026
Postgraduate Diploma in Art & Design at AUT University
January 11, 2030 - January 21, 2026
3 Diplomas (Merit/Excellence) at Media Design School, Auckland
January 11, 2030 - January 21, 2026
3D Computer Animation (Merit) at Media Design School, Auckland
January 11, 2030 - January 21, 2026
New Media Design (Excellence) at Media Design School, Auckland
January 11, 2030 - January 21, 2026
Computer Graphics (Merit) at Media Design School, Auckland
January 11, 2030 - January 21, 2026
National Certificate in Adult Education & Training (Level 4) at QED Associates
January 11, 2030 - January 21, 2026
Master of Design (Distinction) at AUT University, Auckland
January 11, 2030 - January 21, 2026
Postgraduate Diploma in Art & Design at AUT University
January 11, 2030 - January 21, 2026
Diploma: 3D Computer Animation (Merit) at Media Design School, Auckland
January 11, 2030 - January 21, 2026
Diploma: New Media Design (Excellence) at Media Design School, Auckland
January 11, 2030 - January 21, 2026
Diploma: Computer Graphics (Merit) at Media Design School, Auckland
January 11, 2030 - January 21, 2026
National Certificate in Adult Education & Training (Level 4) at QED Associates
January 11, 2030 - January 21, 2026

Qualifications

Master of Design (Distinction)
January 11, 2030 - January 1, 2015
Postgraduate Diploma in Art & Design
January 11, 2030 - January 1, 2011
National Certificate in Adult Education & Training (Level 4)
January 11, 2030 - January 1, 2012
Diploma, 3D Computer Animation (Merit)
January 11, 2030 - January 1, 2002
Diploma, New Media Design (Excellence)
January 11, 2030 - January 1, 2000
Diploma, Computer Graphics (Merit)
January 11, 2030 - January 1, 1999
Diploma, Business Management
January 11, 2030 - January 1, 1995
3D Computer Animation (Merit)
January 11, 2030 - January 21, 2026
New Media Design (Excellence)
January 11, 2030 - January 21, 2026
Computer Graphics (Merit)
January 11, 2030 - January 21, 2026
National Certificate in Adult Education & Training (Level 4)
January 11, 2030 - January 21, 2026

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services, Other, Retail, Financial Services
    uniE621 Event Branding and Collateral des
    A full brand identity created for a summer community event, blending warm twilight atmosphere with bold, energetic design. The project included logo development, colour palette, typography, and a visual system that extended across posters, billboards, event signage, and merchandise. The result is a cohesive and flexible identity that captures the magic of summer evenings, live music, and community—brought to life through storytelling-led design and vibrant event-ready visuals. graphicdesigner illustrator branding designer…
    uniE621 Flyer Design
    Developed a range of flyers as an in-house graphic designer for a leading banking institution. Responsibilities included producing clear, customer-focused layouts that adhered to strict corporate brand guidelines while effectively promoting diverse products and services. Successfully balanced compliance with brand standards and the need for engaging, visually appealing marketing collateral. graphicdesigner designer IconDesign LayoutDesign…
    uniE621 United Painters Visual Identity
    United Painters is a company specializing in interior decorating, colour consultancy, and painting services. This visual identity reflects their creative expertise and energetic personality. The brand direction needed to balance professionalism with a modern, fresh, and approachable feel—appealing to clients looking for a more customised transformations of their spaces. Result: A visual identity that feels modern, fresh, fun, vibrant, and bold—perfectly aligned with United Painters’ mission to bring colour, style, and personality into every project. logo graphicdesigner illustrator branding designer…
    uniE621 Social Media Posts
    This showcases a range of social media posts I created while working for ASB Bank. The content covered in this collection shows business-focused posts used to promote podcasts and guest speakers, tailored to a professional and business audience. graphicdesigner designer illustrator Social SocialMediaPost…
    uniE621 High-end Jewellery Catalogue & POS Design
    This concept design was created to elevate the brand’s presence across both print and in-store environments. The catalogue embodies a sophisticated and elegant aesthetic, carefully balancing prestige and refinement to reflect the exclusivity of the jewellery pieces. Designed with flexibility in mind, each franchise store owner can customise their edition, selecting which pieces to highlight while maintaining a consistent high-end look and feel. The layout focuses on showcasing key design elements of the jewellery—intricate details, fine craftsmanship, and timeless appeal—through a clean visual hierarchy, luxurious photography, and refined typography. Supporting Point of Sale materials were crafted to extend the same prestigious tone into the retail space, ensuring a seamless brand experience that conveys both elegance and desirability. graphicdesigner Designer Layoutdesign Brochure Catalogue…
    uniE621 Advertorials Typography Layout designs
    Brief: The final layout should have a refined, professional aesthetic that balances corporate clarity with approachable friendliness. Include the supplied imagery and required brand elements (colour, typeface, logo). Result: The brand-aligned content and layered hierarchy makes complex content approachable, while providing trust and consistency. The overall result ensures a polished corporate tone that feels friendly and human. graphicdesigner designer Magazinedesigner typography layoutdesign…
    uniE621 Magazine Layout Design
    Designed as a flagship publication for ASB Bank’s wealth management and business banking clients, 'Progress Magazine' reflects the bank’s established brand identity while presenting financial content in a clear and engaging way. The layout balances professionalism with approachability, using a clean sans-serif typeface, generous white space, and a consistent grid system to unify the design across feature articles, investment insights, and trend analysis. Strong typographic hierarchy ensures readability and guides the reader through complex information, while the contemporary styling maintain a polished, corporate feel. The result is a sophisticated yet accessible magazine that communicates financial expertise with clarity, reinforces ASB Bank’s trusted reputation, and engages readers through thoughtful design. graphicdesigner designer Magazine, Layoutdesign Typography…
    uniE621 Social Media Posts
    This showcases a range of social media posts I created while working for ASB Bank. The content covered are promotional posts for the annual ASB Classic tennis tournament, highlighting players and event updates. As well as charity auctions and competitions, designed to drive engagement and participation. graphicdesigner designer illustrator Social SocialMediaPost…
    uniE621 Personal Trainer Visual Identity and promotional material
    This project developed a unified visual identity for a personal trainer, spanning logo design, website, video advertising, social media graphics, and presentation materials for fitness conventions. The branding strikes a balance between strength and approachability, combining a bold, masculine aesthetic with a professional tone. The website and promotional videos serve as the brand’s key touchpoints—driving client engagement, highlighting services, and encouraging subscriptions to his training app. logo graphicdesigner illustrator branding designer webdesigner video-editing motion-design…
    uniE621 Ace Garage Annual Infographic
    This project presents the garage’s annual progress through a clean, minimal infographic design. Using a light aesthetic with a grey, orange, and blue palette, the visuals balance professionalism with approachability. The infographic was brought to life as an animated video, premiered at the business’s mid-year dinner. Beyond showcasing key milestones and performance highlights, the presentation serves as a moment of recognition and appreciation for the staff, celebrating their contribution to the garage’s continued success. graphicdesigner animator designer icons video typography…
    uniE621 Retouching of Van for catalogue
    This retouching project involved isolating a white van by clearcutting it from the background, ensuring clean, precise edges. Reflections—including people, environmental signage, and light highlights—were carefully removed for a smooth, distraction-free surface. The van was recoloured to a consistent white tone, with window tinting added for a refined, professional look. To integrate seamlessly with the rest of the set, a drop shadow was created and adjusted for visual consistency. photo graphicdesigner…
    uniE621 Corporate Company Awards Evening Collateral design
    The event was brought to life through a bold black-and-white pop art comic book theme, creating a fun and dynamic atmosphere for the celebration. I designed and produced a full suite of event collateral, ranging from large-format signage, a branded media wall, menus, name tags, and invitations, to the on-screen presentation decks displayed behind the speakers. Every element was crafted to maintain a cohesive visual language that tied the theme together and enhanced the overall experience. graphicdesigner designer presentation files…