Graphic and UI/UX Designer at Sherpa

- Design and develop digital animations, graphics, presentations, audio, videos, and GIFs using Adobe - Creative Suite and other multimedia software. - Conduct research, wireframing, and design marketing landing pages. - Ideate and implement UI enhancements across various product platforms. - Create UIs using prototyping tools and collaborating with developers for project finalization, while employing design and branding principles. - Utilize storyboards, process diagrams, and sitemaps to illustrate design concepts effectively. - Create and apply animated assests to brand and marketing assets across various marketing and product platforms. - Create image assets, refine layouts for email marketing communications, and design social and digital media assets for organic and paid brand marketing initiatives. - Design educational and training services, courses and UI changes for onboarding purposes. - Design pitch decks, presentations and infographs for sales & operation teams. (Reference letter available on request)


Achievements

- Increased audience reach through optimized Google and Meta paid ad campaigns. - Successfully integrated new icons, imagery, and branding into business collateral, including the website, sales deck, and marketing materials. - Redesigned website landing pages and improved existing pages for Sherpa Business, enhancing user experience and engagement. - Incorporated motion graphics and animation across digital platforms, including social media, paid ads, and the website, improving visual storytelling. - Revamped the driver onboarding process, modularizing courses and quizzes while introducing gamification to enhance learning and engagement.

Graphic and Team leader, Freelancer at Social donut

- Collaborate with the marketing team, copywriters, and content creators to develop and design marketing materials for various brands. - Design and strategize projects for space branding, brand personality and identity, print media, digital and social media posts, and strategy. - Attend virtual client meetings, formulate design initiatives, delegate tasks to the team, and incorporate necessary changes before the final deadline.

- Successfully led and managed a team of three in marketing and design. - Delegated tasks effectively to ensure timely project completion before deadlines. - Conducted virtual client meetings across India, Abu Dhabi, and Dubai, facilitating seamless communication and collaboration.

Graphic and UI/UX Designer at Milestone

- Develop architectural conceptual plans, 3D models, and renderings of stages and outdoor installations for various events and concerts, as well as design layouts such as backdrops, standees, easels, banners, etc. - Design visuals and solutions for branding, identity, packaging, and merchandising for various brands. - Curate social media and marketing materials, including GIFs, short videos, and graphics, alongside the PR and marketing teams, content creators, and copywriters. (Reference letter available on request) - Collaborated with multiple influencers to execute social media marketing campaigns and paid ads using design and video content, increasing audience engagement. - Designed 3D stage visuals for pre-production, catering to music festivals, conferences, and seminars with capacities exceeding 2,000 attendees. - Created pre-launch marketing collateral, including social media content, GIFs, banners, hoardings, and invitations, ensuring a strong brand presence before launch. - Developed full branding and merchandise for Scomadi ahead of its launch in India.