Alethea Quek Yi Hui

Employer Branding & Content Creation / Strategy at Urban Redevelopment Authority (URA)

Led the employer branding content strategy and developed the Employee Value Proposition (EVP), boosting visibility and engagement on online and offline platforms. Developed and maintained a content calendar, collaborating closely with the digital media team. Produced multimedia content (articles, graphics, videos) and print collaterals to support talent attraction campaigns. Coordinated end-to-end production for videos and photoshoots, from conceptualisation to execution. Revamped and maintained the URA Careers webpages (Sitecore), including user journey design, wireframing, and copywriting. Analysed campaign and content performance metrics to extract insights for reporting to company leaders.

Content Marketing – Employer Branding at DBS Bank Singapore

Wrote and edited articles for 'Live More, Bank Less' site (internal CMS), spotlighting the bank’s products and sustainability initiatives. Collaborated with cross-functional teams to craft and amplify branded stories through social media (i.e., writing of social media captions, production of Instagram stories). Supported the production of short-form videos for Instagram and LinkedIn.

Content Marketing & Social Media – Employer Branding at Rakuten Asia Singapore

Planned, created, and scheduled social media content on LinkedIn and Instagram. Produced compelling multi-format content from end-to-end (articles, videos, and social posts) for talent acquisition and employee engagement campaigns. Spearheaded storytelling campaigns that aligned with Employee Value Propositions (EVPs). Monitored engagement and provided insights to optimise content strategy.

Content Marketing – Employer Branding at Workato Singapore

Produced diverse branded content, including short-form posts, company articles, and video scripts for LinkedIn and the company blog. Conducted interviews with employees to feature employee profiles as long-form articles and social media posts. Provided logistical support for internal events, including content coverage and post-event reports.

Talent Acquisition – Campus Recruiter at DBS Bank Singapore

Managed end-to-end recruitment (job posting, screening, interview arrangements, offers, and pre-onboarding processes). Strategised and conceptualised employer branding content creation for graduate programmes. Oversaw planning and logistics for medium-scale recruitment events (SEED 2019 Hackathons).