Creative Director & Brand Strategist | Luxury • Innovation • Design • Crafting Timeless Experiences I am an experienced creative director and brand strategist with a strong background in luxury, innovation, and design. With more than a decade of international experience across Europe and Asia, I specialize in transforming brand values into powerful visual narratives that inspire, engage, and drive growth. Passionate about fashion and its constant evolution, I have successfully built and managed brands from concept to execution — from product design and artistic direction to marketing strategy, digital optimization, and client engagement. My creative and strategic approach has consistently enhanced customer experiences, strengthened brand presence, and boosted sales across diverse industries. Driven, adaptable, and collaborative, I thrive in multicultural environments and excel at leading teams, managing projects, and delivering impactful results.

Racha Habli

Creative Director & Brand Strategist | Luxury • Innovation • Design • Crafting Timeless Experiences I am an experienced creative director and brand strategist with a strong background in luxury, innovation, and design. With more than a decade of international experience across Europe and Asia, I specialize in transforming brand values into powerful visual narratives that inspire, engage, and drive growth. Passionate about fashion and its constant evolution, I have successfully built and managed brands from concept to execution — from product design and artistic direction to marketing strategy, digital optimization, and client engagement. My creative and strategic approach has consistently enhanced customer experiences, strengthened brand presence, and boosted sales across diverse industries. Driven, adaptable, and collaborative, I thrive in multicultural environments and excel at leading teams, managing projects, and delivering impactful results.

Available to hire

Creative Director & Brand Strategist | Luxury • Innovation • Design • Crafting Timeless Experiences

I am an experienced creative director and brand strategist with a strong background in luxury, innovation, and design. With more than a decade of international experience across Europe and Asia, I specialize in transforming brand values into powerful visual narratives that inspire, engage, and drive growth.

Passionate about fashion and its constant evolution, I have successfully built and managed brands from concept to execution — from product design and artistic direction to marketing strategy, digital optimization, and client engagement. My creative and strategic approach has consistently enhanced customer experiences, strengthened brand presence, and boosted sales across diverse industries.

Driven, adaptable, and collaborative, I thrive in multicultural environments and excel at leading teams, managing projects, and delivering impactful results.

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Language

Arabic
Fluent
French
Fluent
English
Fluent

Work Experience

Brand & Digital Marketing Manager at Du Rebecca
November 1, 2024 - May 31, 2025
Analyzed brand DNA and crafted a KPI-driven marketing strategy; launched the English version of the site to broaden international reach. Optimized performance via Shopify, SEO, Meta Ads, and automated email campaigns (Omnisend); led digital campaigns.
Founder & Graphic Designer at Rachabli Graphic Design
June 1, 2011 - March 31, 2025
Graphic design and branding consultancy for diverse sectors (music, interior design, wellness). Responsible for brand identity, project execution, and art direction, coordinating image creation and campaigns to accelerate sales and market presence across GCC, Europe and beyond.
Founder & Artistic Director at Rachabli Atelier
June 1, 2015 - March 31, 2025
Graphic design studio focusing on artisanal fashion accessories. Led social media marketing strategy, visual storytelling, production coordination, quality control, and client satisfaction; managed financials and cross‑functional collaboration.
Founder & Creator of Handcrafted Products at Racha + Suzi
May 1, 2020 - October 31, 2021
Developed and marketed handcrafted product lines for the UAE market, overseeing product design, production, branding and sales partnerships.
Interior Design Project Coordinator at Trig Interior Design
March 1, 2020 - January 31, 2021
Led a team of drafters, coordinated cross-functional groups to meet deadlines, and provided leadership for a 5-person team on interior design projects.
Design Coordinator at Blue Flowers
May 1, 2012 - August 31, 2013
Coordinated design projects in Saudi Arabia, supporting production and quality control while aligning design deliverables with client expectations.

Education

Licence en design graphique - Conception graphique (Spécialité : impression) at Université américano-libanaise (LAU)
September 1, 2006 - June 1, 2011
Master en Administration de la gestion internationale des affaires (IMBA) at Audencia Business School
January 1, 2023 - January 1, 2024
Going to Luxury Market at POLIMI Graduate School of Management
May 13, 2024 - May 17, 2024

Qualifications

Inside LVMH: Luxe durable, création et branding dans le luxe, opérations et chaîne d'approvisionnement, innovation et développement de produits de luxe.
October 1, 2024 - November 1, 2024
Design Thinking et Créativité pour les Affaires
April 1, 2020 - June 1, 2020
Leadership organisationnel et changement
May 1, 2020 - July 1, 2020

Industry Experience

Media & Entertainment, Professional Services, Retail, Manufacturing, Education