Available to hire
Hi, I’m Elizabeth Roy, a strategic communications professional based in Singapore, currently leading campaigns for fintech and Web3 clients at Wachsman. I specialise in earned media, thought leadership, and event communications, with a track record of securing coverage in top-tier outlets and delivering integrated campaigns.
I hold a BA with Honours in English Literature from the National University of Singapore and have completed certifications in public relations and social media marketing. I’m passionate about turning complex topics into clear narratives, collaborating across disciplines, and mentoring teammates to achieve impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Strategic Communications Executive at Wachsman
July 1, 2025 - PresentLead day-to-day account management for fintech and Web3 clients, including Mantle Network, TOKEN2049, Fasset, StraitsX, ensuring seamless campaign execution and stakeholder alignment. Craft and pitch compelling story angles to Tier-1 publications weekly (e.g., Bloomberg, Reuters, CoinDesk) to secure earned media coverage and strengthen client brand positioning. Write and edit thought leadership content (op-eds, press releases, bylines, interview briefing documents) to amplify client executives’ voices and establish industry authority. Collaborate with cross-functional teams to plan and execute event communications strategies for major conferences such as TOKEN2049 2025, including pre-event press engagement and on-site media coordination. Conduct in-depth research on industry developments, regulator trends, and competitive activities to inform client strategy. PR tools utilised include Meltwater, Muck Rack, and Quid Discover.
Public Relations Intern at MSL (Global) | Publicis Groupe
May 1, 2025 - September 14, 2025Partnered with 5 clients on retainer and per-campaign basis across various sectors, gaining exposure to diverse PR strategies (Singtel, Tourism Western Australia, Far East Organisation, Amazon Web Services, Cathay Pacific). Wrote and edited over 20 consumer-facing listicles, press releases, pitch notes, media briefings, and thought leadership materials while ensuring succinct and engaging messaging. Pitched creative media angles monthly to relevant publications. Prepared weekly reports tracking brand mentions and sentiment while monitoring media coverage and community management. Oversaw earned Key Opinion Leaders’ engagement for client campaigns.
Content Writer at Little Steps Asia
June 1, 2025 - September 14, 2025Pitched article ideas based on in-depth research of current affairs, resulting in a 15% higher click-through rate. Analyzed trending topics within family demographics in Singapore to write engaging lifestyle content while utilizing SEO techniques to optimize WordPress articles (95 written so far). Co-managed social media content for over 1 year by creating compelling visual assets and copy to enhance content strategy and user interaction.
Residential Assistant at Prince George's Park Residences (NUS)
May 1, 2024 - September 14, 2025Executed 7 residence-wide events (over 50 pax for each event) by managing end-to-end planning, logistics, and publicity. Directed and mentored three Cluster Leaders per residential block, ensuring smooth coordination and execution of community-building initiatives. Partnered with Residential Fellows and NUS Housing Services to execute bi-semester feedback sessions with residents, improving the living experience and driving satisfaction.
English Tutor at Smile Tutor Pte Ltd
October 1, 2023 - September 14, 2025Crafted and delivered weekly lessons for secondary school students (lower and upper) using online platforms (Kahoot, PowerPoint, Slido) to run classes while tailoring materials to meet individual learning needs. Instructed English grammar, sentence construction, and composition skills to 10 students, with 7 students showing improvement by end of academic year. Composed worksheets and revision materials for students with a 3-member team of fellow tutors to boost students' confidence.
Communications Assistant at Prudential Assurance Company Singapore
September 1, 2022 - September 14, 2025Engaged with over 500 clients to resolve policy inquiries and streamline claims processing efficiently. Co-organised and designed publicity material for 2 financial management workshops for prospective clients (25 pax each), promoting financial literacy and awareness of Lasting Power of Attorney (LPA). Provided administrative support for client scheduling and data updates, ensuring accuracy for over 200 client profiles.
Strategic Communications Executive at Wachsman
July 1, 2025 - PresentLead day-to-day account management for fintech and Web3 clients (Mantle Network, TOKEN2049, Fasset, Starke Finance, StraitsX); craft and pitch story angles to Tier-1 publications; write/edit op-eds, press releases, bylines, and interview briefing documents; plan event communications for TOKEN2049 2025; monitor industry trends and media coverage to inform strategy.
Public Relations Intern at MSL (Global) | Publicis Groupe
May 1, 2025 - September 14, 2025Supported 5 clients on retainer and campaign work; wrote/edited over 20 consumer-facing listicles, press releases, pitch notes, media briefings, and thought leadership materials; pitched angles to publications; tracked brand mentions and sentiment; managed KOL engagement.
Content Writer at Little Steps Asia
June 1, 2025 - September 14, 2025Pitched article ideas based on current affairs; achieved a 15% higher click-through rate; analyzed trending topics among Singaporean family demographics to write engaging lifestyle content; authored 95 WordPress articles and co-managed social media content for over a year; created visual assets and copy to boost engagement.
Residential Assistant at Prince George's Park Residences (NUS)
May 1, 2024 - September 14, 2025Executed 7 residence-wide events (50+ attendees) with end-to-end planning, logistics, and publicity; mentored three Cluster Leaders; partnered with Residential Fellows and NUS Housing Services to gather resident feedback and improve the living experience.
English Tutor at Smile Tutor Pte Ltd
October 1, 2023 - September 14, 2025Delivered weekly English lessons for secondary students, using online tools; taught grammar, sentence construction, and composition to 10 students; prepared worksheets and revision materials with a tutor team to boost confidence.
Communications Assistant at Prudential Assurance Company Singapore
September 1, 2022 - September 14, 2025Resoled policy inquiries for over 500 clients; co-created publicity material for two financial management workshops and promoted financial literacy; provided admin support for scheduling and data updates for over 200 client profiles.
Strategic Communications Executive at Wachsman
July 1, 2025 - PresentLead day-to-day account management for fintech and Web3 clients, craft and pitch story angles to Tier-1 publications weekly, write and edit thought leadership content (op-eds, press releases, bylines, interview briefs), and plan event communications for major conferences including TOKEN2049 2025. Conduct in-depth research on industry developments and regulatory trends to inform client strategy; use Meltwater, Muck Rack, and Quid Discover for media monitoring and discovery.
Public Relations Intern at MSL (Global) | Publicis Groupe
May 1, 2025 - September 14, 2025Partnered with 5 clients on retainer and per-campaign basis across sectors; wrote and edited over 20 consumer-facing listicles, press releases, pitch notes, media briefings, and thought leadership materials. Pitched creative media angles monthly and prepared weekly reports tracking brand mentions and sentiment. Oversaw earned Key Opinion Leaders’ engagement for client campaigns.
Content Writer at Little Steps Asia
June 1, 2025 - September 14, 2025Pitched article ideas based on in-depth current affairs research, resulting in a 15% higher click-through rate. Analyzed trending topics among Singaporean family demographics to write engaging lifestyle content with SEO optimization (95 WordPress articles written). Co-managed social media content for over 1 year with compelling visuals and copy.
Residential Assistant at Prince George's Park Residences (NUS)
May 1, 2024 - September 14, 2025Executed 7 residence-wide events (50+ attendees each) with end-to-end planning and publicity. Directed and mentored three Cluster Leaders per residential block, ensuring smooth coordination of community-building initiatives. Partnered with Residential Fellows and NUS Housing Services to conduct bi-semester resident feedback sessions.
English Tutor at Smile Tutor Pte Ltd
October 1, 2023 - September 14, 2025Delivered weekly lessons for secondary school students (lower and upper) using online platforms (Kahoot, PowerPoint, Slido). Taught English grammar, sentence construction, and composition to 10 students, with 7 showing improvement by year-end. Created worksheets and revision materials with a small tutor team to boost student confidence.
Communications Assistant at Prudential Assurance Company Singapore
September 1, 2022 - September 14, 2025Engaged with over 500 clients to resolve policy inquiries and streamline claims processing. Co-organised and designed publicity material for two financial management workshops (25 participants each). Provided administrative support for client scheduling and data updates (over 200 client profiles).
Education
Bachelor of Arts with Honours, English Literature (Distinction) at National University of Singapore
January 1, 2020 - January 1, 2024Bachelor of Arts with Honours, English Literature (Distinction) at National University of Singapore
January 1, 2020 - January 1, 2024Bachelor of Arts with Honours, English Literature (Distinction) at National University of Singapore
January 1, 2020 - January 1, 2024Qualifications
Principles of Public Relations
October 1, 2024 - September 14, 2025The Nuts & Bolts of Public Relations
October 1, 2024 - September 14, 2025Working with the Media
October 1, 2024 - September 14, 2025Introduction to Social Media Marketing
October 1, 2024 - September 14, 2025Fundamentals of Social Media Advertising
October 1, 2024 - September 14, 2025Social Media Management
October 1, 2024 - September 14, 2025Principles of Public Relations
October 1, 2024 - September 14, 2025The Nuts & Bolts of Public Relations
October 1, 2024 - September 14, 2025Working with the Media
October 1, 2024 - September 14, 2025Introduction to Social Media Marketing
October 1, 2024 - September 14, 2025Fundamentals of Social Media Advertising
October 1, 2024 - September 14, 2025Social Media Management
October 1, 2024 - September 14, 2025Principles of Public Relations; The Nuts & Bolts of Public Relations; Working with the Media
October 1, 2024 - September 14, 2025Introduction to Social Media Marketing; Fundamentals of Social Media Advertising; Social Media Management
October 1, 2024 - September 14, 2025Industry Experience
Media & Entertainment, Professional Services, Education, Software & Internet, Financial Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Writer
We have the best writer experts on Twine. Hire a writer in Singapore today.