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I'm a high-energy paid search and performance marketer with 9+ years of hands-on digital marketing experience across Google Ads, Microsoft Ads, Meta, Pinterest, and YouTube. I’ve managed £50K–£1M+ monthly budgets across 15+ verticals, driving ROAS improvements through data-driven optimization. I’ve led multinational campaigns across 12+ markets, mentored junior staff, and built scalable reporting dashboards. I stay current with platform updates and love turning data into actionable growth strategies. I excel at cross-functional collaboration, product feed and asset management for e-commerce/SaaS accounts, and delivering clear, actionable performance insights. I’m open to freelance/contract roles and can start immediately from London, UK.…I'm a high-energy paid search and performance marketer with 9+ years of hands-on digital marketing experience across Google Ads, Microsoft Ads, Meta, Pinterest, and YouTube. I’ve managed £50K–£1M+ monthly budgets across 15+ verticals, driving ROAS improvements through data-driven optimization. I’ve led multinational campaigns across 12+ markets, mentored junior staff, and built scalable reporting dashboards. I stay current with platform updates and love turning data into actionable growth strategies. I excel at cross-functional collaboration, product feed and asset management for e-commerce/SaaS accounts, and delivering clear, actionable performance insights. I’m open to freelance/contract roles and can start immediately from London, UK.

SANGEETHA AMURAM

Digital Marketer, PPC Manager, Marketing Strategist, +2

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I'm a high-energy paid search and performance marketer with 9+ years of hands-on digital marketing experience across Google Ads, Microsoft Ads, Meta, Pinterest, and YouTube. I’ve managed £50K–£1M+ monthly budgets across 15+ verticals, driving ROAS improvements through data-driven optimization. I’ve led multinational campaigns across 12+ markets, mentored junior staff, and built scalable reporting dashboards. I stay current with platform updates and love turning data into actionable growth strategies. I excel at cross-functional collaboration, product feed and asset management for e-commerce/SaaS accounts, and delivering clear, actionable performance insights. I’m open to freelance/contract roles and can start immediately from London, UK.…I'm a high-energy paid search and performance marketer with 9+ years of hands-on digital marketing experience across Google Ads, Microsoft Ads, Meta, Pinterest, and YouTube. I’ve managed £50K–£1M+ monthly budgets across 15+ verticals, driving ROAS improvements through data-driven optimization. I’ve led multinational campaigns across 12+ markets, mentored junior staff, and built scalable reporting dashboards. I stay current with platform updates and love turning data into actionable growth strategies. I excel at cross-functional collaboration, product feed and asset management for e-commerce/SaaS accounts, and delivering clear, actionable performance insights. I’m open to freelance/contract roles and can start immediately from London, UK.

Available to hire

I’m a high-energy paid search and performance marketer with 9+ years of hands-on digital marketing experience across Google Ads, Microsoft Ads, Meta, Pinterest, and YouTube. I’ve managed £50K–£1M+ monthly budgets across 15+ verticals, driving ROAS improvements through data-driven optimization. I’ve led multinational campaigns across 12+ markets, mentored junior staff, and built scalable reporting dashboards. I stay current with platform updates and love turning data into actionable growth strategies.

I excel at cross-functional collaboration, product feed and asset management for e-commerce/SaaS accounts, and delivering clear, actionable performance insights. I’m open to freelance/contract roles and can start immediately from London, UK.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Paid Search Account Manager at Iris London Ltd

January 1, 2026 - Present

Execute end-to-end Paid Search campaigns across multiple brands: strategy development, campaign build, ad copy, targeting, and budget management. Analyze performance via Google Analytics, Looker Studio, SEMrush, and Excel; deliver data-driven optimization recommendations driving ROAS improvement. Lead client communications (weekly stand-ups, monthly meetings, quarterly business reviews) and develop cross-channel PPC plans integrating SEO and paid social insights. Mentor junior team members and coordinate cross-functional delivery to hit KPIs.

Paid Media Manager at Medialabs

September 1, 2025 - December 1, 2025

Managed multinational paid search and social campaigns across UK, Canada, and Italy using Google Ads, Bing Ads, and paid social. Led quarterly roadmap development and budget forecasting, delivering weekly KPI updates and client reporting. Trained and mentored junior members; collaborated with creative teams to ensure on-brand assets; optimized workflows to improve efficiency and ROAS by 15%+.

Paid Media Specialist at Illuminate Digital

April 1, 2024 - September 1, 2024

Planned and executed paid search and paid social campaigns across UK, US, Canada, Italy, and Europe; managed end-to-end campaign setup, bid strategy adjustments, performance monitoring, and cross-channel optimization. Built dashboards and delivered detailed monthly and quarterly reports, highlighting insights and recommendations for improving ROAS and reducing CPAC. Oversaw product feed management and asset quality to support Shopping campaigns.

Digital Marketing Account Manager at Syzygy

October 1, 2020 - May 1, 2021

Managed day-to-day Paid Media campaigns for Bensons for Beds across PPC, Shopping, Facebook, and Display; focused on e-commerce and ROAS optimization; produced weekly and monthly client reports with actionable optimizations; supported planning and delivery across PM platforms; demonstrated strong cross-channel campaign management and client communication.

Senior Operations Executive at Threepipe

June 1, 2016 - February 1, 2019

Managed massive budgets across search engines for retail clients; launched and optimized PPC campaigns, handled seasonal changes, and created dynamic ads and display strategies; leveraged programmatic media-buying to maximize ROI and maintained client relationships.

Technical PPC Analyst at Diginius

May 1, 2015 - May 1, 2016

Launched and monitored PPC campaigns across multiple channels; automated large accounts using AdWords scripts; performed conversion optimization and landing page testing; produced weekly/monthly reports and insights to drive performance.

PAID MEDIA SPECIALIST at Illuminate Digital

January 1, 2026 - March 1, 2026

Managed multinational paid search & social campaigns (Google Ads, Microsoft Ads, Meta, Pinterest) across UK, US, Canada, Italy, and EU markets. Delivered end-to-end campaign management, custom reporting dashboards, and strategic optimizations improving ROAS and reducing CPA. Oversaw product feeds, Merchant Center, budget pacing tools, and cross-team collaboration for e-commerce/SaaS accounts. Provided weekly/monthly performance reports with actionable insights across all KPIs.

PAID MEDIA SPECIALIST at Illuminate Digital

April 1, 2025 - September 1, 2025

Planned and executed multinational paid search and paid social campaigns across UK, US, Canada, Italy, and Europe. Built and maintained dashboards, conducted cross-market optimizations, and managed feeds/Budget pacing. Provided cross-team collaboration for e-commerce/SaaS accounts and delivered performance reports with actionable insights.

PAID MEDIA CONSULTANT at Dentsu

September 1, 2024 - March 1, 2025

Developed and executed paid search strategies aligned with client goals across multiple accounts. Managed all aspects of campaigns from setup to optimization and weekly reporting. Collaborated with clients, internal planning teams, and platform reps to drive performance while mentoring team members to improve quality and results.

PAID MEDIA MANAGER at Positive

July 1, 2023 - April 1, 2024

Designed and launched multi-platform campaigns across Google, Bing, Shopping, Meta, Pinterest and YouTube. Led onboarding and campaign restructuring to align with new market strategies, delivered monthly/quarterly performance reports, and collaborated with creative teams to ensure asset compliance and branding consistency. Achieved measurable ROAS improvements through data-driven optimization.

DIGITAL ACCOUNT MANAGER (GLOBAL) at Talkwalker

May 1, 2023 - March 1, 2024

Managed global paid search campaigns across Europe, US and ROW with focus on aligning creative output with Google's business standards. Delivered comprehensive reports with strategic optimizations and insights to improve efficiency and performance across regions, while ensuring creative materials adhered to Google's design standards.

DIGITAL ACCOUNT MANAGER at Medialabs

December 1, 2022 - April 1, 2023

Managed multinational paid search and social campaigns across UK, Canada, Italy (Google Ads, Bing Ads, Facebook, Instagram, Pinterest). Led quarterly roadmap development, budget forecasting, and refined content workflows for multi-market branding. Delivered KPI-based updates and mentored team members to boost channel capabilities.

PAID SEARCH ACCOUNT MANAGER at Reprise Digital

July 1, 2021 - December 1, 2022

Specialized in paid search advertising for UK markets, managing high-budget PPC campaigns on Google Ads and Bing Ads. Automated repetitive optimization tasks with AdWords scripts, regularly analyzed performance data, and provided data-driven recommendations to maximize ROAS and minimize CPAC.

BIDDABLE MEDIA MANAGER at Dewynters

April 1, 2019 - June 1, 2019

Managed Google and Bing search campaigns, including YouTube activity. Implemented bidding strategies, optimized ad copies, and generated performance reports for clients across entertainment and arts projects. Communicated milestones and insights to stakeholders.

PAID SOCIAL ACCOUNT MANAGER at Assembly Global

July 1, 2021 - February 1, 2022

Led a team executing e-commerce campaigns on Facebook, Instagram, and Pinterest for multiple markets. Managed budgets over £500K, delivered strategic paid social plans, and provided performance reporting with actionable recommendations.