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Detail-oriented proofreader and copywriter with over 20 years’ experience turning technical material into clear, purposeful digital content. From lawyers, psychics and data analysts to financiers, builders, farmers and early childhood education providers, I’ve worked across diverse industries, helping businesses connect with their audiences through content that’s well-crafted, grounded in research, and aligned with business goals. Combining storytelling with strategy, I leverage SEO and AI search optimisation to create content that connects, delivers value, and gets found. I’m someone who thrives in a team that values clarity, curiosity, purpose and results. I care about getting the details right: I go beyond just ticking boxes to create complete, thoughtful solutions that work. Comfortable juggling multiple projects, I have spent many years successfully collaborating with colleagues and managing clients from my Auckland-based home office.…Detail-oriented proofreader and copywriter with over 20 years’ experience turning technical material into clear, purposeful digital content. From lawyers, psychics and data analysts to financiers, builders, farmers and early childhood education providers, I’ve worked across diverse industries, helping businesses connect with their audiences through content that’s well-crafted, grounded in research, and aligned with business goals. Combining storytelling with strategy, I leverage SEO and AI search optimisation to create content that connects, delivers value, and gets found. I’m someone who thrives in a team that values clarity, curiosity, purpose and results. I care about getting the details right: I go beyond just ticking boxes to create complete, thoughtful solutions that work. Comfortable juggling multiple projects, I have spent many years successfully collaborating with colleagues and managing clients from my Auckland-based home office.

Rachel Ellis

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Detail-oriented proofreader and copywriter with over 20 years’ experience turning technical material into clear, purposeful digital content. From lawyers, psychics and data analysts to financiers, builders, farmers and early childhood education providers, I’ve worked across diverse industries, helping businesses connect with their audiences through content that’s well-crafted, grounded in research, and aligned with business goals. Combining storytelling with strategy, I leverage SEO and AI search optimisation to create content that connects, delivers value, and gets found. I’m someone who thrives in a team that values clarity, curiosity, purpose and results. I care about getting the details right: I go beyond just ticking boxes to create complete, thoughtful solutions that work. Comfortable juggling multiple projects, I have spent many years successfully collaborating with colleagues and managing clients from my Auckland-based home office.…Detail-oriented proofreader and copywriter with over 20 years’ experience turning technical material into clear, purposeful digital content. From lawyers, psychics and data analysts to financiers, builders, farmers and early childhood education providers, I’ve worked across diverse industries, helping businesses connect with their audiences through content that’s well-crafted, grounded in research, and aligned with business goals. Combining storytelling with strategy, I leverage SEO and AI search optimisation to create content that connects, delivers value, and gets found. I’m someone who thrives in a team that values clarity, curiosity, purpose and results. I care about getting the details right: I go beyond just ticking boxes to create complete, thoughtful solutions that work. Comfortable juggling multiple projects, I have spent many years successfully collaborating with colleagues and managing clients from my Auckland-based home office.

Available to hire

Detail-oriented proofreader and copywriter with over 20 years’ experience turning technical material into clear, purposeful digital content. From lawyers, psychics and data analysts to financiers, builders, farmers and early childhood education providers, I’ve worked across diverse industries, helping businesses connect with their audiences through content that’s well-crafted, grounded in research, and aligned with business goals.

Combining storytelling with strategy, I leverage SEO and AI search optimisation to create content that connects, delivers value, and gets found. I’m someone who thrives in a team that values clarity, curiosity, purpose and results. I care about getting the details right: I go beyond just ticking boxes to create complete, thoughtful solutions that work. Comfortable juggling multiple projects, I have spent many years successfully collaborating with colleagues and managing clients from my Auckland-based home office.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Copywriter and Proofreader at WordRight

September 1, 2011 - Present

Communicating with small- and medium-sized businesses across a variety of industries to understand products, services and target markets; liaising with stakeholders and clients to understand needs, deliver practical solutions, and build strong relationships to ensure projects run smoothly and meet expectations; writing, editing and publishing SEO-driven website, case studies and blog content for clients in industries such as construction, beauty, health, retail, engineering, and finance; creating, overseeing and updating content and promotional material across social media platforms; creating, checking and sending newsletters via Mailchimp and Brevo; managing web updates, metadata, internal links, and page structure; editing and uploading content to WordPress; proofreading for exhibitions, theatre productions, magazines, e-books, government submissions, reports, regulatory documents, accreditation applications and packaging.

AI Trainer – Language and Content Reviewer at Outlier

January 1, 2025 - Present

Evaluating AI-generated content for clarity, accuracy, tone, and contextual relevance; helping train large language models through prompt refinement.

Site Manager / Editor at English-to-go Ltd

February 26, 1999 - February 7, 2023

Developed hundreds of print learning resources for English language educators, online lessons and exam preparation materials; proofed team members’ content for clarity, tone, and consistency; oversaw content publishing in multiple CMSs; wrote instructional user guides for software and website use.