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Hi, I’m Gerry Francis, a communications specialist with expertise across content and UX. I help brands become more relevant and likeable, and I’m a creative problem solver who gets things done—overhauling onboarding and removing friction from shopping carts. Over the past 20 years I’ve created campaigns fronted by the All Blacks and Novak Djokovic, won pitches for big accounts, and driven migration and onboarding projects in banking, telco, auto, retail and government. I’ve worked across Tourism New Zealand, banking apps, and government bodies, collaborating with marketers, product owners, UX designers, producers and legal teams to deliver clear, compelling online experiences.…Hi, I’m Gerry Francis, a communications specialist with expertise across content and UX. I help brands become more relevant and likeable, and I’m a creative problem solver who gets things done—overhauling onboarding and removing friction from shopping carts. Over the past 20 years I’ve created campaigns fronted by the All Blacks and Novak Djokovic, won pitches for big accounts, and driven migration and onboarding projects in banking, telco, auto, retail and government. I’ve worked across Tourism New Zealand, banking apps, and government bodies, collaborating with marketers, product owners, UX designers, producers and legal teams to deliver clear, compelling online experiences.

Gerry Francis

Content Designer, UX Designer, Content Producer, +2

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Hi, I’m Gerry Francis, a communications specialist with expertise across content and UX. I help brands become more relevant and likeable, and I’m a creative problem solver who gets things done—overhauling onboarding and removing friction from shopping carts. Over the past 20 years I’ve created campaigns fronted by the All Blacks and Novak Djokovic, won pitches for big accounts, and driven migration and onboarding projects in banking, telco, auto, retail and government. I’ve worked across Tourism New Zealand, banking apps, and government bodies, collaborating with marketers, product owners, UX designers, producers and legal teams to deliver clear, compelling online experiences.…Hi, I’m Gerry Francis, a communications specialist with expertise across content and UX. I help brands become more relevant and likeable, and I’m a creative problem solver who gets things done—overhauling onboarding and removing friction from shopping carts. Over the past 20 years I’ve created campaigns fronted by the All Blacks and Novak Djokovic, won pitches for big accounts, and driven migration and onboarding projects in banking, telco, auto, retail and government. I’ve worked across Tourism New Zealand, banking apps, and government bodies, collaborating with marketers, product owners, UX designers, producers and legal teams to deliver clear, compelling online experiences.

Available to hire

Hi, I’m Gerry Francis, a communications specialist with expertise across content and UX. I help brands become more relevant and likeable, and I’m a creative problem solver who gets things done—overhauling onboarding and removing friction from shopping carts.

Over the past 20 years I’ve created campaigns fronted by the All Blacks and Novak Djokovic, won pitches for big accounts, and driven migration and onboarding projects in banking, telco, auto, retail and government. I’ve worked across Tourism New Zealand, banking apps, and government bodies, collaborating with marketers, product owners, UX designers, producers and legal teams to deliver clear, compelling online experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Senior Digital Content Specialist at Tourism New Zealand

June 1, 2025 - September 15, 2025

Led content strategy and digital content across campaigns; collaborated with marketing, product and UX teams to create engaging online experiences for New Zealand tourism. Fixed-term role with launch-related deliverables.

Senior Digital Content Specialist at Tourism New Zealand

June 1, 2025 - September 15, 2025

Led content strategy and messaging for key campaigns, including the 'Take a Closer Look' initiative. Ensured voice and styling aligned with the 100% New Zealand brand truth, coordinated cross-functional teams, and refreshed content across online assets for a unified customer experience.

Digital Content Adviser at Auckland Unlimited

January 1, 2025 - September 15, 2025

Delivered online learning platform on climate adaptation; pivoted from brochure sites to richer digital experiences; edited a 60-page guide; managed YouTube channel and translators; developed email messaging in Mailchimp; crafted LinkedIn ad campaigns.

Digital Content Adviser at Auckland Unlimited

January 1, 2025 - September 15, 2025

Collaborated with designers, developers and subject-matter experts to deliver an online learning platform focused on climate adaptation. Led content redesigns, edited a 60-page guide, managed YouTube channel and translators, and created messaging for emails and LinkedIn campaigns.

Content Specialist at Freelance / Auckland

October 1, 2024 - September 15, 2025

Freelance content specialist; collaborated with UX designers, product owners, marketing leads, and marketing automation specialists; transformed Vodafone to One New Zealand; created messaging for product launches, onboarding, migrations; produced content for web, app and email; managed YouTube channel and translators.

Direct Marketing Writer at One New Zealand

August 1, 2023 - September 15, 2025

Developed concise, persuasive messaging for product launches, rewards programmes, onboarding, plan migrations and remediations across web, apps and email. Composed emails moving more than 30,000 legacy customers to in-market plans, driving revenue while keeping churn below 3%. Revamped onboarding emails for mobile and broadband customers and improved site navigation and content readability.

Digital Content Adviser (Fixed Term) at Tourism New Zealand

June 1, 2022 - September 15, 2025

Worked with UX designers, product owners and marketing leads to craft clear messaging for product launches, onboarding, plan migrations and remediations via web, app and email. Ensured consistency across channels and aligned to brand guidelines.

Senior Digital Copywriter at Dave Clark Design

November 1, 2020 - September 15, 2025

Wrote digital copy and UX content; redesigned content across websites; built messaging framework for product launches, onboarding, migrations, emails and campaigns.

Senior Digital Copywriter at Dave Clark Design

November 1, 2020 - September 15, 2025

Collaborated with UX and motion teams; produced copywriting, UX writing, editing and scripts for product launches, internal communications, websites, apps and design system libraries. Served as the sole NZ copywriter on ANZ/Australia accounts, delivering content across retail to institutional banking and major campaigns for clients such as Buddle Findlay, Club Marine, Forsyth Barr and the Health Promotion Agency.