Available to hire
Dynamic and results-driven digital marketing professional with 10+ years’ experience delivering high-performing campaigns across Google Ads, paid social, and online channels.
Passionate about mentoring talent and driving results. I excel at strategic thinking, analytics, and a collaborative leadership style that empowers teams.
Experience Level
Expert
Expert
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Expert
Language
English
Fluent
Work Experience
Senior Digital Campaign Manager at Empire9
October 1, 2022 - PresentLead, coach and mentor the campaign management team; develop and execute digital campaign strategies across Google, Meta, TikTok, Pinterest, and programmatic platforms; provide strategic consultation and campaign planning aligned to client goals; oversee campaign execution and reporting; manage budgets, media plans, forecasts, and optimisation recommendations; build and maintain client relationships; champion best practices across campaign systems and reporting.
Marketing Manager at Lanocorp
October 1, 2022 - September 19, 2025Developed and executed brand strategies across multiple skincare brands; managed online growth via websites, Google Ads, Amazon, and affiliate marketing; developed promotional calendars and co-branded activities; launched a new product with integrated online/offline marketing; led social media strategy and influencer programs; built promotional calendars and implemented influencer strategies; led all digital marketing activities, reporting to the Managing Director.
Senior Digital Marketer at Empire9
July 1, 2021 - September 19, 2025Led Google Search Ads strategies for a diverse client portfolio; managed digital strategy across multiple channels; oversaw budget allocation and media planning; built and optimised campaigns on social platforms; conducted detailed campaign analysis and reporting; provided internal training on Google Ads best practices.
Digital Marketing Specialist at Harvey Cameron Group / E2 Digital
August 1, 2018 - September 19, 2025Scoped and managed new website projects (sitemaps, content, UX); handled community management and social media reporting; developed digital marketing strategies and DoubleClick campaigns; implemented SEO plans and reported on digital KPIs.
Online Marketing Specialist at Cabbage Tree Creative
October 1, 2015 - September 19, 2025Created and managed SEO and Google Ads strategies for clients; reported on campaign analytics and advised on improvements; produced web content and kept up to date with industry trends.
Communications Assistant at NZ Tax Refunds
July 1, 2013 - September 19, 2025Created email campaigns using Mailchimp; edited site content via WordPress; collaborated on incentive designs and communication strategy.
Digital Marketing Executive at Aer Lingus
January 1, 2013 - September 19, 2025Managed affiliate partnerships and display campaigns across Europe; produced weekly reporting on all digital campaigns; oversaw inbound email marketing campaigns.
Senior Digital Campaign Manager at Empire9
October 1, 2022 - PresentLead, coach and mentor the campaign management team to unlock performance and drive results. Develop and execute digital campaign strategies across Google, Meta, TikTok, Pinterest, and programmatic platforms. Provide strategic consultation and campaign planning aligned to client goals. Oversee campaign execution and reporting, ensuring KPIs and profitability benchmarks are met. Manage budgets, media plans, forecasts, and optimisation recommendations across all paid channels. Build and maintain strong client and stakeholder relationships. Champion best practices across campaign systems, reporting, and optimisation.
Marketing Manager at Lanocorp
October 1, 2022 - September 19, 2025Developed and executed brand strategies across multiple skincare brands. Managed online business growth via websites, Google Ads, Amazon, and affiliate marketing. Developed strategic promotional calendars to coordinate sales and marketing efforts across key periods. Partnered with key retail accounts to drive co-branded promotional activities. Launched a new product to market with an integrated online and offline marketing campaign. Created and managed social media strategy and execution. Built promotional calendars and implemented influencer strategies. Led all digital marketing activities, reporting directly to the Managing Director.
Senior Digital Marketer at Empire9
July 1, 2021 - September 19, 2025Led Google Search Ads strategies for a diverse client portfolio. Managed digital strategy development and execution across multiple channels. Oversaw budget allocation and media planning. Built and optimised campaigns on social platforms. Conducted detailed campaign analysis and reporting. Provided internal training on Google Ads best practices.
Digital Marketing Specialist at Harvey Cameron Group / E2 Digital
August 1, 2018 - September 19, 2025Scoped and managed new website projects (sitemaps, content, UX). Handled community management and social media reporting. Developed digital marketing strategies and DoubleClick campaigns. Implemented SEO plans and reported on digital KPIs.
Online Marketing Specialist at Cabbage Tree Creative
October 1, 2015 - September 19, 2025Created and managed SEO and Google Ads strategies for clients. Reported on campaign analytics and advised on improvements. Produced web content and kept up to date with industry trends.
Communications Assistant at NZ Tax Refunds
July 1, 2013 - September 19, 2025Created email campaigns using Mailchimp. Edited site content via WordPress. Collaborated on incentive designs and communication strategy.
Digital Marketing Executive at Aer Lingus
January 1, 2013 - September 19, 2025Managed affiliate partnerships and display campaigns across Europe. Produced weekly reporting on all digital campaigns. Oversaw inbound email marketing campaigns.
Senior Digital Campaign Manager at Empire 9
October 1, 2022 - PresentLead, coach and mentor the campaign management team; develop and execute digital campaign strategies across Google, Meta, TikTok, Pinterest, and programmatic platforms; provide strategic consultation and campaign planning aligned to client goals; oversee campaign execution and reporting; manage budgets, media plans, forecasts, and optimization recommendations across all paid channels; build and maintain strong client and stakeholder relationships; champion best practices across campaign systems, reporting, and optimization.
Marketing Manager at Lanocorp
October 1, 2022 - September 19, 2025Developed and executed brand strategies across multiple skin care brands; managed online business growth via websites, Google Ads, Amazon, and affiliate marketing; developed strategic promotional calendars to coordinate sales and marketing efforts; partnered with key retail accounts to drive co-branded promotional activities; launched a new product with an integrated online and offline marketing campaign; created and managed social media strategy and execution; built promotional calendars and implemented influencer strategies; led all digital marketing activities, reporting directly to the Managing Director.
Senior Digital Marketer at Empire 9
July 1, 2021 - September 19, 2025Led Google Search Ads strategies for a diverse client portfolio; managed digital strategy development and execution across multiple channels; oversaw budget allocation and media planning; built campaigns on social platforms; conducted detailed campaign analysis and reporting; provided internal training on Google Ads best practices; contributed to agency thought leadership in SEM.
Digital Marketing Specialist at Harvey Cameron Group / E2 Digital
August 1, 2018 - September 19, 2025Scoped and managed new website projects (site maps, content, UX); handled community management and social media reporting; developed digital marketing strategies and DoubleClick campaigns; implemented SEO plans and reported on digital KPIs; Achievements include leading complex digital builds improving client lead acquisition; grew agency social media management offering; established structured digital reporting process.
Online Marketing Specialist at Cabbage Tree Creative
October 1, 2015 - September 19, 2025Created and managed SEO and Google Ads strategies for clients; reported on campaign analytics and advised on improvements; produced web content and kept up to date with industry trends.
Communications Assistant at NZ Tax Refunds
July 1, 2013 - September 19, 2025Created email campaigns using Mailchimp; edited site content via WordPress; collaborated on incentive designs and communication strategy.
Digital Marketing Executive at Aer Lingus
January 1, 2013 - September 19, 2025Managed affiliate partnerships and display campaigns across Europe; produced weekly reporting; oversaw inbound email marketing campaigns.
Education
Bachelor of Arts in History and Politics at University College Dublin
September 1, 2002 - September 1, 2006Postgraduate Diploma in PR and Event Management at Fitzwilliam Institute
January 1, 2007 - July 1, 2007Diploma in Digital Marketing, Advertising & PR at Fitzwilliam Institute
October 1, 2008 - January 31, 2009Diploma in Web Design at Dublin Business School
February 1, 2010 - April 30, 2010Bachelor of Arts in History and Politics at University College Dublin
September 1, 2002 - September 1, 2006Postgraduate Diploma in PR and Event Management at Fitzwilliam Institute
January 1, 2007 - July 1, 2007Diploma in Digital Marketing, Advertising & PR at Fitzwilliam Institute
October 1, 2008 - January 1, 2009Diploma in Web Design at Dublin Business School
February 1, 2010 - April 1, 2010Bachelor of Arts in History and Politics at University College Dublin
September 1, 2002 - September 1, 2006Postgraduate Diploma in PR and Event Management at FitzWilliam Institute
January 1, 2007 - July 1, 2007Diploma in Digital Marketing, Advertising & PR at Dublin School
October 1, 2008 - January 1, 2009Diploma in Web Design at Dublin Business School
February 1, 2010 - April 1, 2010Qualifications
Google Ads Certification (Search, Display, Mobile, and Shopping)
January 11, 2030 - September 19, 2025Facebook Certification
January 11, 2030 - September 19, 2025Google Analytics Certification
January 11, 2030 - September 19, 2025Google Ads Certification: Search, Display, Mobile, and Shopping
January 11, 2030 - September 19, 2025Facebook Certification
January 11, 2030 - September 19, 2025Google Analytics Certification
January 11, 2030 - September 19, 2025Google Ads Certification (Search, Display, Mobile, and Shopping)
January 11, 2030 - September 19, 2025Facebook Certification
January 11, 2030 - September 19, 2025Google Analytics Certification
January 11, 2030 - September 19, 2025Industry Experience
Software & Internet, Professional Services, Retail, Media & Entertainment, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
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Expert
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