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I am a founder & CEO with over 15 years of experience building and scaling e-commerce businesses. I lead branding, growth, marketing, and operations for two online brands, consistently turning first-time buyers into loyal, repeat customers. I also contribute to several startups in e-commerce and creative tech, experiences that sharpen my ability to launch new products, manage distributed teams, and guide projects from concept to execution. My entrepreneurial journey taught me how to diagnose challenges, optimize systems, and create strategies that drive measurable results. I thrive at the intersection of vision and execution—helping businesses unlock sustainable growth while building strong customer relationships.…I am a founder & CEO with over 15 years of experience building and scaling e-commerce businesses. I lead branding, growth, marketing, and operations for two online brands, consistently turning first-time buyers into loyal, repeat customers. I also contribute to several startups in e-commerce and creative tech, experiences that sharpen my ability to launch new products, manage distributed teams, and guide projects from concept to execution. My entrepreneurial journey taught me how to diagnose challenges, optimize systems, and create strategies that drive measurable results. I thrive at the intersection of vision and execution—helping businesses unlock sustainable growth while building strong customer relationships.

user1107634

Project Manager, Brand Strategist, Growth Marketer, +2

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I am a founder & CEO with over 15 years of experience building and scaling e-commerce businesses. I lead branding, growth, marketing, and operations for two online brands, consistently turning first-time buyers into loyal, repeat customers. I also contribute to several startups in e-commerce and creative tech, experiences that sharpen my ability to launch new products, manage distributed teams, and guide projects from concept to execution. My entrepreneurial journey taught me how to diagnose challenges, optimize systems, and create strategies that drive measurable results. I thrive at the intersection of vision and execution—helping businesses unlock sustainable growth while building strong customer relationships.…I am a founder & CEO with over 15 years of experience building and scaling e-commerce businesses. I lead branding, growth, marketing, and operations for two online brands, consistently turning first-time buyers into loyal, repeat customers. I also contribute to several startups in e-commerce and creative tech, experiences that sharpen my ability to launch new products, manage distributed teams, and guide projects from concept to execution. My entrepreneurial journey taught me how to diagnose challenges, optimize systems, and create strategies that drive measurable results. I thrive at the intersection of vision and execution—helping businesses unlock sustainable growth while building strong customer relationships.

Available to hire

I am a founder & CEO with over 15 years of experience building and scaling e-commerce businesses. I lead branding, growth, marketing, and operations for two online brands, consistently turning first-time buyers into loyal, repeat customers. I also contribute to several startups in e-commerce and creative tech, experiences that sharpen my ability to launch new products, manage distributed teams, and guide projects from concept to execution.

My entrepreneurial journey taught me how to diagnose challenges, optimize systems, and create strategies that drive measurable results. I thrive at the intersection of vision and execution—helping businesses unlock sustainable growth while building strong customer relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Spanish; Castilian

Intermediate

French

Intermediate

Italian

Intermediate

Work Experience

Founder & CEO at Decoco

September 1, 2018 - Present

Founder & CEO leading branding, e-commerce operations, and growth initiatives; built brand from the ground up; led product launches, pricing, supplier research, and on-boarding; developed distribution and partnerships; managed cross-functional teams; implemented customer-facing operations systems; ran campaigns across Meta & Google Ads; grew sales and established client relationships.

Co-Founder & E-Commerce Operations Lead at Decoco

September 1, 2018 - Present

Led e-commerce operations, product listings, content optimization, and SEO; managed supplier relations and order flow; built launch workflows for new products; coordinated logistics; ensured timely fulfillment and customer satisfaction; built B2B relationships and negotiated partnerships.

Co-Founder & Business Development

February 1, 2009 - Present

Co-founded and developed the business from scratch, including selecting initial products, onboarding suppliers, and managing contracts and logistics.

Operations Manager / Magento-based Store Lead

February 1, 2009 - Present

Oversaw day-to-day operations for a Magento-based furniture e-commerce store; focused on accuracy, availability, and shipping coordination; managed product data, supplier deliveries, and alignment between logistics and customer expectations; tracked weekly performance data and supplier issues; designed launch workflows for new products and supported content direction for promotions; built strong B2B relationships with logistics and manufacturing partners to ensure smooth order fulfillment.

Copywriter at Avangarda Advertising

June 1, 2009 - September 15, 2025

Developed content strategies and messaging for various client campaigns across web, print, and social platforms; participated in campaign ideation and managed deliverables between account managers and creative teams; gained early exposure to structured workflows in advertising and cross-functional teamwork.