Liogennito Olive Oil

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Liogennito is a family-owned olive oil brand, rooted in Peloponnese land in Greece.

Embracing the slow and traditional process of extracting olive oil from centuries-old olive trees, the client envisioned a poetic and soulful approach towards creating the overall brand.

“Liogennito,” a term steeped in Greek heritage, signifies the birth of olive oil under the nurturing gaze of the sun. Derived from the Greek verb “gennó”, meaning to give birth, Liogennito embodies the essence of transformation and growth.

The Visual identity is composed by simple lines, elegance and earth tones, as well as an image library that depicts the slow procedure, the tradition and the rooted in the earth character of olive oil making.

Coming to the packaging, the poetic idea of the eternal life of olive trees and the dominance of the Mediterranean sun acted as the inspiration behind the olive tree trunk that diffuses into the sky.