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I’m Lily Barclay, a creative communications professional with a passion for brand storytelling and practical design solutions. I love turning complex briefs into clear, compelling visuals and messages that resonate with audiences. My experience spans advertising, brand partnerships, and cross-channel campaigns, from social media to events and PR. I thrive on collaboration and fresh challenges, enjoy meeting new people, and am driven by the chance to grow client brands. I prioritise delivering thoughtful ideas quickly, balancing creativity with results, and I enjoy shaping brand identities that endure. I’m excited by every new brief and always aim to deliver ideas that are both imaginative and actionable. I value clear communication, teamwork, and a hands-on approach to bring concepts to life; from initial ideation to final execution. I love meeting new people and solving problems with creative, strategic thinking.…I’m Lily Barclay, a creative communications professional with a passion for brand storytelling and practical design solutions. I love turning complex briefs into clear, compelling visuals and messages that resonate with audiences. My experience spans advertising, brand partnerships, and cross-channel campaigns, from social media to events and PR. I thrive on collaboration and fresh challenges, enjoy meeting new people, and am driven by the chance to grow client brands. I prioritise delivering thoughtful ideas quickly, balancing creativity with results, and I enjoy shaping brand identities that endure. I’m excited by every new brief and always aim to deliver ideas that are both imaginative and actionable. I value clear communication, teamwork, and a hands-on approach to bring concepts to life; from initial ideation to final execution. I love meeting new people and solving problems with creative, strategic thinking.

Lily Barclay

Copywriter, Content Creator, Social Media Freelancer

5.0 (1 review)

I’m Lily Barclay, a creative communications professional with a passion for brand storytelling and practical design solutions. I love turning complex briefs into clear, compelling visuals and messages that resonate with audiences. My experience spans advertising, brand partnerships, and cross-channel campaigns, from social media to events and PR. I thrive on collaboration and fresh challenges, enjoy meeting new people, and am driven by the chance to grow client brands. I prioritise delivering thoughtful ideas quickly, balancing creativity with results, and I enjoy shaping brand identities that endure. I’m excited by every new brief and always aim to deliver ideas that are both imaginative and actionable. I value clear communication, teamwork, and a hands-on approach to bring concepts to life; from initial ideation to final execution. I love meeting new people and solving problems with creative, strategic thinking.…I’m Lily Barclay, a creative communications professional with a passion for brand storytelling and practical design solutions. I love turning complex briefs into clear, compelling visuals and messages that resonate with audiences. My experience spans advertising, brand partnerships, and cross-channel campaigns, from social media to events and PR. I thrive on collaboration and fresh challenges, enjoy meeting new people, and am driven by the chance to grow client brands. I prioritise delivering thoughtful ideas quickly, balancing creativity with results, and I enjoy shaping brand identities that endure. I’m excited by every new brief and always aim to deliver ideas that are both imaginative and actionable. I value clear communication, teamwork, and a hands-on approach to bring concepts to life; from initial ideation to final execution. I love meeting new people and solving problems with creative, strategic thinking.

Available to hire

I’m Lily Barclay, a creative communications professional with a passion for brand storytelling and practical design solutions. I love turning complex briefs into clear, compelling visuals and messages that resonate with audiences. My experience spans advertising, brand partnerships, and cross-channel campaigns, from social media to events and PR. I thrive on collaboration and fresh challenges, enjoy meeting new people, and am driven by the chance to grow client brands. I prioritise delivering thoughtful ideas quickly, balancing creativity with results, and I enjoy shaping brand identities that endure.

I’m excited by every new brief and always aim to deliver ideas that are both imaginative and actionable. I value clear communication, teamwork, and a hands-on approach to bring concepts to life; from initial ideation to final execution. I love meeting new people and solving problems with creative, strategic thinking.

Skills

Experience Level

Expert

Expert

Intermediate

Beginner

Beginner

Language

English

Fluent

Work Experience

Copywriter at Keko Dubai

October 1, 2023 - November 15, 2024

My key accounts have been Porsche MENA and EMAAR Entertainment. Highlights have included working across all comms for Icons of Porsche Festival and the regional launch of the new all-electric Macan, as well as brands like Dubai Opera, Dubai Aquarium and Reel Cinemas. I have also worked on a partnership with Dubai Municipality and other Government entities.

Freelance Creative / Brand Consultant at Self-Employed

December 31, 2021 - September 15, 2025

Throughout the COVID-19 pandemic, worked with industry professionals to build brand image; managed websites; created social media posts; edited video for branded content; logo and tagline creation.

Creative at 23red (Capgemini Invent)

April 3, 2023 - October 1, 2025

At 23red (part of Capgemini Invent), I was creating purpose-driven work for brands in the public sector. Here, I expanded my experience from digital and social, to experienctial, OOH and PR.