Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a results-driven digital marketing professional specializing in paid media and Google Ads, helping brands scale campaigns across multiple markets with measurable ROAS improvements. I design data-driven strategies, run cross-channel experiments, and translate insights into high-performance campaigns. I thrive in collaborative environments, enjoy turning complex metrics into clear actions, and am passionate about helping teams achieve sustainable growth through optimization and creative experimentation.…I'm a results-driven digital marketing professional specializing in paid media and Google Ads, helping brands scale campaigns across multiple markets with measurable ROAS improvements. I design data-driven strategies, run cross-channel experiments, and translate insights into high-performance campaigns. I thrive in collaborative environments, enjoy turning complex metrics into clear actions, and am passionate about helping teams achieve sustainable growth through optimization and creative experimentation.

Kanishk Gaba

PPC Manager, Digital Marketer, Marketing Strategist, +2





I'm a results-driven digital marketing professional specializing in paid media and Google Ads, helping brands scale campaigns across multiple markets with measurable ROAS improvements. I design data-driven strategies, run cross-channel experiments, and translate insights into high-performance campaigns. I thrive in collaborative environments, enjoy turning complex metrics into clear actions, and am passionate about helping teams achieve sustainable growth through optimization and creative experimentation.…I'm a results-driven digital marketing professional specializing in paid media and Google Ads, helping brands scale campaigns across multiple markets with measurable ROAS improvements. I design data-driven strategies, run cross-channel experiments, and translate insights into high-performance campaigns. I thrive in collaborative environments, enjoy turning complex metrics into clear actions, and am passionate about helping teams achieve sustainable growth through optimization and creative experimentation.

Available to hire

I’m a results-driven digital marketing professional specializing in paid media and Google Ads, helping brands scale campaigns across multiple markets with measurable ROAS improvements. I design data-driven strategies, run cross-channel experiments, and translate insights into high-performance campaigns.

I thrive in collaborative environments, enjoy turning complex metrics into clear actions, and am passionate about helping teams achieve sustainable growth through optimization and creative experimentation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Google Ads Manager at Smartphone ID France

November 1, 2022 - October 30, 2025

Expanded global reach by scaling Google Ads campaigns from 5 to 50 markets across diverse regions, increasing international brand visibility and generating a 33% rise in global traffic within the first year. Elevated ROAS from 1.5X to 4X by implementing data-driven bidding strategies, optimizing ad placements, and refining audience targeting techniques across multiple campaign types. Designed and executed comprehensive A/B experiments for search, display, video, shopping, and Performance Max campaigns that identified key performance drivers, resulting in a 25% increase in conversion rates and improved ad asset effectiveness. Crafted compelling ad copy variations tailored to audience segments, boosting click-through rates by 40%. Analyzed landing page performance metrics and suggested conversion-focused design modifications, resulting in better ad CTR and CVR.

Paid Media Manager at RozNnix (Marketing Agency)

April 1, 2023 - April 1, 2023

Strategized and optimized over 35 client accounts across US and Canadian markets, resulting in a maximum ROAS increase of 45X and boosting overall account performance by up to 200% for the majority of clients. Expanded agency portfolio by onboarding 9 new clients within six months, increasing the client base from 25 to 34, which contributed to a significant revenue growth trajectory. Designed and delivered comprehensive monthly and quarterly performance reports for managed accounts, enabling data-driven decision-making that improved campaign efficiency across Search, Display, Video, Shopping, Performance Max, Dynamic Ads, and Microsoft Bing platforms.

Senior Paid Ads Manager at GroupM (Global Marketing Agency) India

December 1, 2021 - December 1, 2021

Streamlined optimization strategies across 20+ international accounts spanning the US, UK, Europe, and APAC regions, resulting in a 35% increase in campaign performance metrics and enhanced brand visibility on key ad platforms. Executed comprehensive advertising campaigns utilizing Google (Search, Display, Video), Apple Search, Amazon Ads, Yahoo Search Ads, and Microsoft Bing Ads; boosted click-through rates by an average of 28% and reduced cost-per-acquisition by 15%. Led strategic planning sessions with senior stakeholders from diverse global teams to align marketing objectives; facilitated goal setting that contributed to a 22% growth in overall ad revenue within the first quarter post-implementation.

Paid Search Specialist at Google, India (Google Ads Branch)

December 1, 2019 - December 1, 2019

Streamlined the optimization and deployment of over 500 digital advertising campaigns across multiple platforms, achieving a 20% increase in click-through rates and boosting regional brand visibility in markets including the UK, US, Australia, New Zealand, and India. Led a cross-functional team of 15+ specialists as a Subject Matter Expert by monitoring performance metrics, providing targeted training that improved campaign efficiency by 35%, and ensuring adherence to quality standards. Conducted comprehensive audits and root cause analyses on campaign cases, maintaining a flawless CSAT score for the project while implementing process improvements that reduced issue resolution time by 25%.

Paid Marketing Manager at Boldkiln (Marketing Agency)

April 1, 2018 - April 1, 2018

Developed and executed Facebook A/B testing strategies on 20+ ad sets, resulting in a 40% improvement in conversion rates and reducing cost per acquisition (CPA) by 28%, significantly boosting campaign ROI. Designed and optimized over 50 PPC campaigns across Search and Display networks, achieving a 15% increase in click-through rates (CTR).

Paid Ads Specialist at Freelance India

January 1, 2018 - January 1, 2018

Developed and optimized advertising campaigns across multiple platforms including Amazon, Google, Bing, Apple Search, Yahoo, and Microsoft Ads for over 40 clients. Optimized multi-platform ad campaigns resulting in an average ROAS of 3X for Google Ads and 5X for Meta Ads, significantly exceeding industry benchmarks and increasing client ROI by up to 200%.