Experience Level
Work Experience
Media Buyer at Church Candy (Remote)
August 1, 2024 - PresentLaunched and optimized lead generation campaigns targeting churches in the United States. Integrated and automated sales funnels using GoHighLevel, improving lead response time and conversion rates. Executed targeted Meta and Google Ads campaigns based on interests and behavioral data. Achieved 20%+ decrease in cost per lead through A/B testing and creative iterations.
Paid Media Specialist at Groupe SEB, Barcelona
July 1, 2024 - September 15, 2025Managed paid media on Amazon.es for Rowenta, Moulinex, and Tefal. Set a new sales record during Amazon Prime Day — 50% higher than the previous best.
Account Manager at Publicis Global Delivery, Bogotá
July 1, 2023 - September 15, 2025Promoted to Senior Account Manager for Taco Bell U.S. Led campaign strategy and execution across Google Ads, Meta, TikTok, Snapchat, and more. Managed over $1M in ad spend and produced detailed performance reports for optimization.
Junior Trafficker at BrandLive (Infra commerce)
September 1, 2021 - September 15, 2025Promoted from Intern to Jr. Trafficker for outstanding performance. Handled Meta, Google, EmBlue, and iComm campaigns.
Education
Master's in Marketing at UPF Barcelona School of Management, Spain
September 1, 2023 - July 1, 2024Bachelor's in Communications and Journalism at Universidad de La Sabana, Colombia
January 1, 2016 - January 1, 2021Qualifications
Meta Media Buyer Certification
January 11, 2030 - September 15, 2025Google Ads Certification (Search, Display, Shopping & Measurement)
January 11, 2030 - September 15, 2025Google Analytics Certification
January 11, 2030 - September 15, 2025Display & Video 360 Certification
January 11, 2030 - September 15, 2025Snapchat Ads Manager Certification
January 11, 2030 - September 15, 2025Microsoft Advertising Certification
January 11, 2030 - September 15, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Experience Level
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