Available to hire
A multi-disciplinary fashion designer with +10 years of experience working for Luxury and Premium clients.
Extensive knowledge of the Luxury and Premium market and a keen interest in art and photography.
Experience Level
Language
English
Fluent
Work Experience
Freelance Fashion Design and Development Consultant at Self-Employed, London
November 1, 2018 - PresentAlpha Industries (Aug 2024 – Present)
Burberry (Feb 2024 – Jul 2024)
Heba Shaikh (May 2023 – Jan 2024)
16Arlington (Aug 2022 – Feb 2023)
Studio Delfrance (Jan 2019 – Jul 2022)
1. Conducted trend forecasting, creating mood boards, seasonal colour palettes, and prints aligned with each client’s brand DNA.
2. Developed range plans informed by SWOT analysis, market positioning, and sell-through performance.
3. Designed new product silhouettes and concepts through both 3D (Clo3D) and 2D sketching.
4. Partnered with sourcing teams to identify sustainable fabrics, trims, and suppliers.
5. Attended fittings and development meetings (in-house and factory) to ensure design integrity and quality execution.
6. Liaised with manufacturers daily to address technical and production challenges, ensuring timely SMS development.
7. Worked closely with sales and marketing teams, producing sales materials, lookbooks, and presentation tools for campaigns.
8. Contributed to sustainability initiatives by researching innovative raw materials and production methods to align with responsible design practices.
Senior Designer & Head of Denim at Vivienne Westwood
September 1, 2009 - October 31, 20181. Reported directly to Vivienne Westwood and Andreas Kronthaler on both womenswear and menswear collections.
2. Developed seasonal design concepts, colour palettes, and fabric proposals in alignment with Vivienne’s creative vision.
3. Oversaw denim category, including fabric development, wash techniques, and fit exploration.
4. Created prototypes and liaised with factories on design development and production standards.
5. Collaborated with graphic designers on exclusive seasonal prints.
6. Ensured commercial alignment through regular communication with merchandising and buying teams, balancing creativity with market demands.
7. Coordinated with PR teams on celebrity dressing, overseeing projects from pattern drafting and fabric selection to fittings for the red carpet.
Education
BA (Hons) Fashion Illustration at London College of Fashion, University of the Arts London
January 1, 2008 - December 31, 2011Menswear Pattern Cutting Course at Istituto Carlo Secoli, Milan
January 1, 2007 - December 31, 2007Qualifications
Industry Experience
Retail, Manufacturing
Experience Level
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