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I’m a hybrid designer and developer who bridges creative vision and technical execution. Since 2018, I’ve built a specialised freelance practice that serves startups through to high-profile clients, with over 10 years of experience across branding, digital design and web development. I design and build end-to-end digital solutions, eliminating handover issues while ensuring precise creative execution and delivering solutions that drive business results.…I’m a hybrid designer and developer who bridges creative vision and technical execution. Since 2018, I’ve built a specialised freelance practice that serves startups through to high-profile clients, with over 10 years of experience across branding, digital design and web development. I design and build end-to-end digital solutions, eliminating handover issues while ensuring precise creative execution and delivering solutions that drive business results.

Mike Smith

Designer, Web Designer, Web Developer, +5

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I’m a hybrid designer and developer who bridges creative vision and technical execution. Since 2018, I’ve built a specialised freelance practice that serves startups through to high-profile clients, with over 10 years of experience across branding, digital design and web development. I design and build end-to-end digital solutions, eliminating handover issues while ensuring precise creative execution and delivering solutions that drive business results.…I’m a hybrid designer and developer who bridges creative vision and technical execution. Since 2018, I’ve built a specialised freelance practice that serves startups through to high-profile clients, with over 10 years of experience across branding, digital design and web development. I design and build end-to-end digital solutions, eliminating handover issues while ensuring precise creative execution and delivering solutions that drive business results.

Available to hire

London, United Kingdom

I’m a hybrid designer and developer who bridges creative vision and technical execution.

Since 2018, I’ve built a specialised freelance practice that serves startups through to high-profile clients, with over 10 years of experience across branding, digital design and web development. I design and build end-to-end digital solutions, eliminating handover issues while ensuring precise creative execution and delivering solutions that drive business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Designer at Brave New World

April 30, 2023 - September 15, 2025

Design lead for Diageo brand Justerini & Brooks’ website rebuild, coordinating between creative stakeholders and technical partners. Translated complex visual concepts into workable specifications while managing multiple approval stages and ensuring brand standards were maintained throughout development.

Design Lead at Brave New World

March 1, 2023 - April 1, 2023

Design lead for Diageo brand Justerini & Brooks website rebuild, coordinating between creative stakeholders and technical partners. Translated complex visual concepts into workable specifications while managing multiple approval stages and ensuring brand standards were maintained throughout development.

Designer and Developer at Little Black Book

December 31, 2022 - September 15, 2025

Multi-year partnership with a global advertising publication, evolving from design support to full-stack development. Built a custom React.js web application for email signature creation deployed across their member base, developed new website sections with social media-style profiles and content curation tools, plus ongoing support with marketing materials and campaigns.

Web Developer at Cygnus

July 31, 2021 - September 15, 2025

Lead developer on Bletchley Park website rebuild. Translated complex design specifications into a modular WordPress solution with custom content blocks, enabling non-technical editors to manage varied content while maintaining design standards and performance requirements.

Designer and Developer at Little Black Book

January 1, 2019 - January 1, 2022

Multi-year partnership with a global advertising publication, evolving from design support to full-stack development. Built a custom React.js web application for email signature creation and expanded website sections with social profiles and content curation tools.

Designer & Developer at Sears Davies

September 30, 2018 - September 15, 2025

3+ year tenure with London-based agency serving high-profile clients including Manchester United Football Club, Aviva, and Barclays. Started as part of a close-knit design team focused on front-end web development and evolved into a senior role managing complete project lifecycles from concept through delivery. Responsibilities expanded beyond design execution to include client training, project budgeting, and technical consultation during business development meetings.

Designer / Developer at MIKE SMITH (Freelance)

January 1, 2018 - Present

Direct freelance work with end clients and agencies, delivering end-to-end digital solutions, front-end development and web design, serving startups through to established brands.

In-House Designer at VoIP Unlimited

August 31, 2015 - September 15, 2025

3 month placement with market-leading telecommunications company immediately following graduation, serving as sole in-house designer supporting developers and marketing teams. The role provided essential early career experience transitioning from academic work to professional design practice, ranging from corporate brand guidelines to user interface design for customer-facing web applications.

Designer & Developer at Sears Davies

August 1, 2015 - September 1, 2018

3+ year tenure at London-based agency serving high-profile clients including Manchester United FC, Aviva and Barclays. Evolved from front-end development to senior-level responsibilities, including client training, project budgeting and technical consultation during business development.

Design Director at Mike Smith Design

January 1, 2012 - Present

Directly work with end clients and support creative agencies with development needs, delivering digital launches for startups and complex web applications for brands such as Amazon, Channel 4 and Pfizer. Specialize in front-end development and web design, handling both creative vision and technical implementation.