Led marketing and innovation strategy for next-gen Shoptimised platform; partnered with product and development teams to enhance features and improve client experience; contributed thought leadership and platform expertise to shape roadmap and user adoption; managed marketing, innovation, and technical strategy for 400+ incremental clients.

Technical Director at Shoptimised

January 1, 2025 - January 1, 2025

Oversaw performance marketing for 400+ incremental clients; strengthened SaaS client relationships through training, support, and onboarding for the Shoptimised platform and CSS; guided team execution across feed optimisation, campaign scaling, and performance reporting.

Technical Lead at Shoptimised

April 1, 2021 - April 1, 2021

Transitioned into leadership while managing enterprise-level eCommerce accounts; led optimisation for non-converting product campaigns; boosted revenue through incremental software and CSS; trained and coached performance marketers on campaign management best practices.

PPC Strategist at Biddible

November 1, 2018 - November 1, 2018

Managed multi-channel campaigns (Google, Facebook, Microsoft Ads) across eCommerce and lead generation; optimised budgets up to six figures; focused on CPA reduction and ROI growth; implemented conversion rate strategies to scale revenue and campaign efficiency.

PPC Consultant at Glass Digital Ltd

November 1, 2015 - November 1, 2015

Built and managed PPC accounts across multiple verticals with monthly spends in five figures; delivered strategies via Google Ads, Bing, Facebook, Twitter, and LinkedIn Ads; collaborated with BD team to win new PPC business; provided monthly reporting and client presentations.