I'm a creative design professional with a track record of leading brand visual identities and delivering cohesive design solutions across digital and print. I thrive on collaborating with marketing, product, and program teams to craft designs that resonate with target audiences, drive engagement, and support business goals. Based in Indonesia, I enjoy building scalable design systems, mentoring teams, and turning concepts into polished outputs that uphold brand integrity. In my roles, I balance strategic thinking with hands-on execution, guiding projects from concept to delivery while managing timelines and maintaining high-quality standards. I love storytelling through visuals, crafting marketing assets, and creating experiences that are both aesthetically compelling and purpose-driven.

Melinia Nurfitri Setiawan

I'm a creative design professional with a track record of leading brand visual identities and delivering cohesive design solutions across digital and print. I thrive on collaborating with marketing, product, and program teams to craft designs that resonate with target audiences, drive engagement, and support business goals. Based in Indonesia, I enjoy building scalable design systems, mentoring teams, and turning concepts into polished outputs that uphold brand integrity. In my roles, I balance strategic thinking with hands-on execution, guiding projects from concept to delivery while managing timelines and maintaining high-quality standards. I love storytelling through visuals, crafting marketing assets, and creating experiences that are both aesthetically compelling and purpose-driven.

Available to hire

I’m a creative design professional with a track record of leading brand visual identities and delivering cohesive design solutions across digital and print. I thrive on collaborating with marketing, product, and program teams to craft designs that resonate with target audiences, drive engagement, and support business goals. Based in Indonesia, I enjoy building scalable design systems, mentoring teams, and turning concepts into polished outputs that uphold brand integrity.

In my roles, I balance strategic thinking with hands-on execution, guiding projects from concept to delivery while managing timelines and maintaining high-quality standards. I love storytelling through visuals, crafting marketing assets, and creating experiences that are both aesthetically compelling and purpose-driven.

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Language

Indonesian
Fluent
English
Fluent

Work Experience

Creative Design Lead at PT E Biz Prima Nusa
June 2, 2025 - October 1, 2025
Led the creative process from concept to execution for marketing campaigns, social media content, event kits, training materials, and publishing projects; developed and maintained the brand visual identity across digital and print media; supervised design team and managed project timelines.
Asset Management Intern at PT E Biz Prima Nusa
May 1, 2024 - October 1, 2025
Managed inventory, documentation, and lifecycle of company assets; coordinated procurement, distribution, and maintenance of assets; implemented asset management systems to maintain accurate records and reports.
Creative Designer at PT E Biz Prima Nusa
May 1, 2023 - October 1, 2025
Designed and produced marketing materials including posters, brochures, social media graphics, event kits, and training modules; maintained brand identity consistency; collaborated with marketing and content teams; assisted in photo editing, illustration and layout design.
Asset Management Intern at Bandung Regency Government
August 1, 2022 - October 1, 2025
Compiled Work Plan Document for Sensus BMD 2023; created flow charts of standard operating procedures; visited public elementary and junior high schools to reconcile capital expenditures; checked legal aspects of school land ownership.
Junior Graphic & UI/UX Designer at Triplogic
March 1, 2018 - October 1, 2025
Created illustration and design assets for web and mobile applications; designed user interfaces for a responsive web app; generated daily content ideas and marketing content for social media.
Intern at Intek Solution
July 11, 2017 - October 3, 2017
Developed a web-based information system using PHP Native and MySQL to manage warehouse stock and sales; created e-learning videos for Permina University using Video Scribe.

Education

Bachelor's Degree in Asset Management at Politeknik Negeri Bandung
June 1, 2019 - June 23, 2023
Software Engineering at SMK Negeri 1 Cimahi
June 1, 2014 - June 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Software & Internet, Professional Services, Other