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Hi, I’m Amy Donohue, a Senior Copywriter with 18 years of international experience across Dubai, London, Singapore and Australia. I’ve helped top-tier brands shape clear, compelling copy for websites, social media, TV/documentary scripts, press releases, blog posts, corporate profiles and print campaigns. I’ve worked with agencies and clients in F&B, fashion, beauty, finance, automotive, healthcare, hotels, travel and education, delivering messaging that resonates and drives results. I love turning complex ideas into memorable stories through clear tone of voice strategies and creative ideas. My cross-market experience means I can adapt voice and messaging to different audiences while maintaining brand integrity and business outcomes.…Hi, I’m Amy Donohue, a Senior Copywriter with 18 years of international experience across Dubai, London, Singapore and Australia. I’ve helped top-tier brands shape clear, compelling copy for websites, social media, TV/documentary scripts, press releases, blog posts, corporate profiles and print campaigns. I’ve worked with agencies and clients in F&B, fashion, beauty, finance, automotive, healthcare, hotels, travel and education, delivering messaging that resonates and drives results. I love turning complex ideas into memorable stories through clear tone of voice strategies and creative ideas. My cross-market experience means I can adapt voice and messaging to different audiences while maintaining brand integrity and business outcomes.

Amy Donohue

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Hi, I’m Amy Donohue, a Senior Copywriter with 18 years of international experience across Dubai, London, Singapore and Australia. I’ve helped top-tier brands shape clear, compelling copy for websites, social media, TV/documentary scripts, press releases, blog posts, corporate profiles and print campaigns. I’ve worked with agencies and clients in F&B, fashion, beauty, finance, automotive, healthcare, hotels, travel and education, delivering messaging that resonates and drives results. I love turning complex ideas into memorable stories through clear tone of voice strategies and creative ideas. My cross-market experience means I can adapt voice and messaging to different audiences while maintaining brand integrity and business outcomes.…Hi, I’m Amy Donohue, a Senior Copywriter with 18 years of international experience across Dubai, London, Singapore and Australia. I’ve helped top-tier brands shape clear, compelling copy for websites, social media, TV/documentary scripts, press releases, blog posts, corporate profiles and print campaigns. I’ve worked with agencies and clients in F&B, fashion, beauty, finance, automotive, healthcare, hotels, travel and education, delivering messaging that resonates and drives results. I love turning complex ideas into memorable stories through clear tone of voice strategies and creative ideas. My cross-market experience means I can adapt voice and messaging to different audiences while maintaining brand integrity and business outcomes.

Available to hire

Hi, I’m Amy Donohue, a Senior Copywriter with 18 years of international experience across Dubai, London, Singapore and Australia. I’ve helped top-tier brands shape clear, compelling copy for websites, social media, TV/documentary scripts, press releases, blog posts, corporate profiles and print campaigns. I’ve worked with agencies and clients in F&B, fashion, beauty, finance, automotive, healthcare, hotels, travel and education, delivering messaging that resonates and drives results.

I love turning complex ideas into memorable stories through clear tone of voice strategies and creative ideas. My cross-market experience means I can adapt voice and messaging to different audiences while maintaining brand integrity and business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Copywriter at Freelance (Dubai)

September 1, 2015 - Present

Senior Copywriter working one-on-one with clients or collaborating with advertising agencies and marketing and communications departments to produce results-driven copy, creative ideas and strategic thinking across multiple industry sectors.

Senior Copywriter at Adpeople Worldwide (Singapore)

July 1, 2015 - September 16, 2025

Worked directly with the Creative Director to develop highly conceptual ideas specifically in the TV, digital and online space. Clients included Procter & Gamble (Pantene & SKII), Unilever (Ponds), Energizer (Schick), Stiefel (Physiogel), Microsoft (Xbox) and Adidas (Women).

Senior Copywriter at Redhanded Creative (Australia)

February 1, 2013 - September 16, 2025

Partnered with a Senior Art Director to develop highly conceptual above-the-line ideas for the rural and agricultural industry in Australia. Clients included Marcus Oldham University, Kubota, Energy Safe Victoria and Bayer CropScience.

Copywriter at Saatchi & Saatchi (Dubai)

November 1, 2011 - September 16, 2025

Developed both above- and below-the-line advertising campaigns writing for a range of clients including those directly related to the beauty, F&B, travel and fashion industry.

Copywriter at Fortune PromoSeven (Dubai)

January 1, 2009 - September 16, 2025

Creative solutions and advertising campaigns including TV scripts, radio ads, print campaigns, brochures, in-store displays, website content and direct mail.