I’m a results-driven marketing professional with over 15 years of experience shaping and executing campaigns across B2B and B2C markets. My expertise spans brand development, content creation, PR planning, event management, and digital/ecommerce strategy, and I have led initiatives for manufacturing and tech hardware brands. I’m comfortable coordinating global campaigns and collaborating with product, sales, and service teams to drive engagement and growth. I enjoy crafting compelling copy, turning insights into measurable results, and building partnerships that boost brand visibility and revenue. Outside work I stay active with running and fitness, love reading, and enjoy caring for pets and volunteering with local rescues.

Debbie McIvor-Main

I’m a results-driven marketing professional with over 15 years of experience shaping and executing campaigns across B2B and B2C markets. My expertise spans brand development, content creation, PR planning, event management, and digital/ecommerce strategy, and I have led initiatives for manufacturing and tech hardware brands. I’m comfortable coordinating global campaigns and collaborating with product, sales, and service teams to drive engagement and growth. I enjoy crafting compelling copy, turning insights into measurable results, and building partnerships that boost brand visibility and revenue. Outside work I stay active with running and fitness, love reading, and enjoy caring for pets and volunteering with local rescues.

Available to hire

I’m a results-driven marketing professional with over 15 years of experience shaping and executing campaigns across B2B and B2C markets. My expertise spans brand development, content creation, PR planning, event management, and digital/ecommerce strategy, and I have led initiatives for manufacturing and tech hardware brands. I’m comfortable coordinating global campaigns and collaborating with product, sales, and service teams to drive engagement and growth.
I enjoy crafting compelling copy, turning insights into measurable results, and building partnerships that boost brand visibility and revenue. Outside work I stay active with running and fitness, love reading, and enjoy caring for pets and volunteering with local rescues.

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Language

Spanish; Castilian
Beginner

Work Experience

Marketing Executive (Maternity Cover) at Nexteq plc
July 1, 2025 - September 16, 2025
Shaped marketing activities in collaboration with marketing, commercial and product teams to increase engagement with existing customers and target new business. Implemented marketing campaign tactics including events, social media and digital advertising; wrote campaign copy. Managed global event organisation, budget and logistics and produced materials such as emails, advertisements and collateral. Utilised HubSpot and Mailchimp for leads, activities and measurement. Executed email and digital campaigns, reported on performance, website traffic and user metrics. Led digital advertising campaigns (LinkedIn, targeted digital and email campaigns) and evaluated channel effectiveness. Gathered industry insights to inform market reports and guide future campaigns.
Customer Marketing Manager at Scanomat
December 31, 2024 - September 16, 2025
Mapped the customer journey and developed a series of marketing opportunities. Created and managed a regular customer communications program. Collaborated with Service, Customer Experience and Business Support teams to improve existing services. Developed new assets to enhance the customer experience at all journey stages.
Marketing Manager at Dualit Ltd
July 31, 2023 - September 16, 2025
Managed PR and marketing programs, working with external agencies to plan strategies for press campaigns, sponsorships, brand partnerships and paid campaigns. Led content creation across all brand channels; approved copy for newsletters, web, presentations and packaging. Planned external events across UK/Europe, negotiated stand bookings, oversaw stand design and ROI evaluation. Contributed to website projects including content, campaigns and UX development; managed packaging, product copy and imagery.
Senior Marketing Executive at Dualit Ltd
August 31, 2019 - September 16, 2025
Continuation of marketing leadership at Dualit, focusing on new product development opportunities, content strategy and ROI analysis for campaigns and events.
Marketing & PR Executive at Dualit Ltd
March 31, 2018 - September 16, 2025
Managed PR and social media programs, collaborated with external agencies, and ensured brand tone of voice consistency. Led production of all marketing content including manuals, packaging, sales collateral and digital assets; approved copy for all channels. Planned UK/Europe trade shows and consumer events, coordinating stand design and lead follow-up ROI. Contributed to website content and UX improvements.
Freelance Writer at Writers For Hire
March 31, 2014 - September 16, 2025
Provided professional writing services including press releases, newsletters, web copy and POS for small businesses and corporate clients.
Commercial Manager at Status Leisure Limited
May 12, 2012 - September 16, 2025
Planned and implemented marketing, PR and sales campaigns; monitored website content; managed events; social media content and analytics; budget management and supplier negotiations; client data management; market research and competitive analysis.
Administrator at West Sussex Primary Care Trust
March 31, 2010 - September 16, 2025
Temporary position handling and processing patient referrals within the Community Health Access Point for District Nursing; managed calls from patients requiring emergency nurse treatment.
Marketing Manager at The Portland Spa Hotel & Conference Centre
May 31, 2009 - September 16, 2025
Supported Marketing Director with planning launches for a new conference and banqueting centre, restaurant, boutique spa, fitness club and theatre/entertainment programme; built relationships with local businesses and managed external agencies to deliver ROI-focused campaigns.
Account Manager at All Sorts UK Ltd.
September 30, 2006 - September 16, 2025
Managed a portfolio of clients, prepared quotes for direct mail and finished goods, identified client requirements and advised strategies.
Purchasing Assistant at DEK Printing Machines
November 30, 2005 - September 16, 2025
Temporary contract providing admin support to Category Buyers.
Maintenance Advisor at New Look Retailers
December 31, 2004 - September 16, 2025
Responded to repairs and emergency call outs for a nationwide store network; coordinated service providers.
Marketing Assistant at ACA Events Limited
March 31, 2004 - September 16, 2025
Liaised with clients, media, suppliers and event sponsors; planned, copywrote and supervised direct mail; conducted market research and supported B2B trade exhibitions.
Marketing Executive (Maternity Cover) at Nexteq plc
July 1, 2025 - September 16, 2025
Lead cross-functional marketing campaigns, manage global event logistics and materials, and use HubSpot and Mailchimp to track leads and measure impact. Create email and digital campaigns and develop market insights to guide campaigns.
Customer Marketing Manager at Scanomat
December 1, 2024 - September 16, 2025
Identify customer journey opportunities, develop a series of customer communications, collaborate with Service and CX teams, and create new assets to enhance customer experience; improve customer support and satisfaction.
PR & Communications Manager (Marketing Manager) at Dualit Ltd
July 1, 2023 - September 16, 2025
Manage PR and social media with external agency, develop brand content, approve copy, plan external events, and lead product development support and marketing campaigns; drive sponsorship, influencer programs and ROI.
Senior Marketing Executive at Dualit Ltd
August 1, 2019 - September 16, 2025
Led marketing initiatives, content creation, product launches, and brand communications; aligned with UK/Export markets and supported NPD/EPD projects.
Marketing & PR Executive at Dualit Ltd
March 1, 2018 - September 16, 2025
Planned external events, managed branding materials, and coordinated budget and design briefs; contributed to website projects and promotional campaigns.
Freelance Writer at Writers For Hire
March 1, 2014 - September 16, 2025
Provided press releases, newsletters, web copy, and POS for small businesses and corporate clients.
Commercial Manager at Status Leisure Limited
May 1, 2012 - September 16, 2025
Planned and implemented marketing, PR and sales programmes for a luxury car trailer; managed events, content, and ROI analysis.
Marketing Manager at The Portland Spa Hotel & Conference Centre
May 1, 2009 - September 16, 2025
Assisted in launching a new conference and banqueting centre; planned strategy to raise local market usage and led rewards programmes.
Account Manager at All Sorts UK Ltd.
September 1, 2006 - September 16, 2025
Managed client portfolio, prepared quotes, and identified direct marketing requirements.
Purchasing Assistant at DEK Printing Machines
November 1, 2005 - September 16, 2025
Admin support for category buyers; maintained procurement timelines for projects.
Maintenance Advisor at New Look Retailers
December 1, 2004 - September 16, 2025
Handled repairs and emergency callouts for nationwide store network; supported maintenance operations.
Marketing Assistant at ACA Events Limited
March 1, 2004 - September 16, 2025
Liaised with clients, media and sponsors; contributed to marketing campaigns and event planning.
Marketing Executive (Maternity Cover) at Nexteq plc
July 1, 2025 - September 16, 2025
Shaped marketing activities with cross-functional teams, executed campaign tactics including events, social media, and digital advertising; produced campaign copy; managed global event logistics and materials; leveraged HubSpot and Mailchimp for lead management and measurement; created and reported on digital campaigns and website metrics; delivered market insights to guide campaigns; achieved two international events on time and within budget, boosting lead generation by 70% YoY.
Customer Marketing Manager at Scanomat
December 1, 2024 - September 16, 2025
Identified the customer journey to develop marketing opportunities; created regular customer communications; collaborated with Service, Customer Experience, and Business Support to enhance services; developed new assets to improve the customer experience at all journey stages.
PR & Communications Manager (Marketing Manager) at Dualit Ltd
July 31, 2023 - September 16, 2025
Led PR and communications strategy, managed external agency relationships, and oversaw content across manuals, collateral, packaging, and digital; ensured brand tone and copy quality; planned external events and trade show participation; contributed to website and UX projects; drove partnerships and sponsorships; achieved improved brand sentiment and multi-channel engagement.
Senior Marketing Executive at Dualit Ltd
August 31, 2019 - September 16, 2025
Managed marketing campaigns and product communications; supported NPD/EPD processes; coordinated timelines and ROI for UK and export activities; directed content creation and brand assets; partnered with external agencies for design and media.
Marketing & PR Executive at Dualit Ltd
March 31, 2018 - September 16, 2025
Created and approved copy across all marketing and ecommerce teams; maintained brand tone; oversaw design briefs for packaging, manuals, labels, and videos; led planning for new product developments and market opportunities; organized UK/Europe trade shows and ROI evaluation.
Customer Marketing Manager at Writers For Hire
March 31, 2014 - September 16, 2025
Freelance writing and content creation for small businesses and corporate clients, focusing on press releases, newsletters, web copy, and POS.
Commercial Manager at Status Leisure Limited
May 31, 2012 - September 16, 2025
Planned and implemented marketing, PR and sales programs; managed website content and ROI; led events and social media; controlled budgets and supplier negotiations; conducted market research and competitive analysis.
Marketing Manager at The Portland Spa Hotel & Conference Centre
May 31, 2009 - September 16, 2025
Assisted in launching a new conference and banqueting centre; developed marketing strategy; launched facilities to the local market; managed internal events and partnerships; produced marketing collateral and liaised with agencies.
Account Manager at All Sorts UK Ltd.
September 30, 2006 - September 16, 2025
Managed client portfolio, prepared direct mail and marketing quotes, identified direct marketing requirements and advised strategies.
Purchasing Assistant at DEK Printing Machines
November 30, 2005 - September 16, 2025
Provided admin support to Category Buyers; assisted with procurement processes.
Maintenance Advisor at New Look Retailers
December 31, 2004 - September 16, 2025
Handled repairs and emergency call outs; supported maintenance planning.
Marketing Assistant at ACA Events Limited
March 31, 2004 - September 16, 2025
Marketing consultancy providing client liaison, direct mail planning, media research, and event support; contributed to client press releases and market research.

Education

BA (Hons) Marketing with Film Studies at Middlesex University, London
January 1, 1998 - January 1, 2001
A Levels at Weymouth College
January 1, 1996 - January 1, 1998
RSA - Computer Literacy & Information Technology at RSA
January 11, 2030 - September 16, 2025
NVQ Level 1 - Spanish at RSA
January 11, 2030 - September 16, 2025
BA (Hons) Marketing with Film Studies at Middlesex University, London
January 1, 1998 - January 1, 2001
A Levels at Weymouth College
January 1, 1996 - January 1, 1998
RSA - Computer Literacy & Information Technology NVQ Level 1 at RSA
January 11, 2030 - September 16, 2025
GCSEs (9 subjects) at Royal Manor School
January 11, 2030 - September 16, 2025
BA (Hons) Marketing with Film Studies at Middlesex University, London
January 1, 1998 - January 1, 2001
3 A Levels (Media Studies, English Literature, Theatre Studies) at Weymouth College
January 1, 1996 - January 1, 1998
RSA - Computer Literacy & Information Technology NVQ Level 1 at RSA
January 11, 2030 - September 16, 2025
9 GCSEs (A-C) - English Literature, English Language, History, Drama, Maths, German, Technology, Double Science at Royal Manor School, Portland, Dorset
January 1, 1991 - January 1, 1996

Qualifications

RSA - Computer Literacy & Information Technology
January 11, 2030 - September 16, 2025
NVQ Level 1 - Spanish
January 11, 2030 - September 16, 2025
RSA - Computer Literacy & Information Technology NVQ Level 1
January 11, 2030 - September 16, 2025

Industry Experience

Professional Services, Manufacturing, Media & Entertainment, Retail, Software & Internet, Consumer Goods