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I am a results-driven Salesforce Marketing Cloud Consultant, Marketing Automation Expert, and Email Marketing Manager with over 8 years of experience delivering data-driven marketing solutions across SaaS, e-commerce, real estate, and healthcare. I specialize in Salesforce Marketing Cloud, lifecycle email campaign management, and advanced automation workflows. I have led enterprise-scale SFMC implementations covering Journey Builder, Automation Studio, and Email Studio—driving seamless campaign execution, measurable revenue growth, and improved customer experiences. As an Email Marketing Manager, I directed end-to-end programs including strategy, segmentation, testing, personalization, and deliverability optimization. I am a trusted advisor to executives, aligning marketing technology with business goals to fuel long-term growth. My expertise in customer journey mapping, multi-channel campaign optimization, and advanced segmentation empowers brands to strengthen relationships and maximize lifetime value.…I am a results-driven Salesforce Marketing Cloud Consultant, Marketing Automation Expert, and Email Marketing Manager with over 8 years of experience delivering data-driven marketing solutions across SaaS, e-commerce, real estate, and healthcare. I specialize in Salesforce Marketing Cloud, lifecycle email campaign management, and advanced automation workflows. I have led enterprise-scale SFMC implementations covering Journey Builder, Automation Studio, and Email Studio—driving seamless campaign execution, measurable revenue growth, and improved customer experiences. As an Email Marketing Manager, I directed end-to-end programs including strategy, segmentation, testing, personalization, and deliverability optimization. I am a trusted advisor to executives, aligning marketing technology with business goals to fuel long-term growth. My expertise in customer journey mapping, multi-channel campaign optimization, and advanced segmentation empowers brands to strengthen relationships and maximize lifetime value.

Steve Elaf

Marketing Consultant, Marketing Strategist, Marketing Automation Specialist, +2

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I am a results-driven Salesforce Marketing Cloud Consultant, Marketing Automation Expert, and Email Marketing Manager with over 8 years of experience delivering data-driven marketing solutions across SaaS, e-commerce, real estate, and healthcare. I specialize in Salesforce Marketing Cloud, lifecycle email campaign management, and advanced automation workflows. I have led enterprise-scale SFMC implementations covering Journey Builder, Automation Studio, and Email Studio—driving seamless campaign execution, measurable revenue growth, and improved customer experiences. As an Email Marketing Manager, I directed end-to-end programs including strategy, segmentation, testing, personalization, and deliverability optimization. I am a trusted advisor to executives, aligning marketing technology with business goals to fuel long-term growth. My expertise in customer journey mapping, multi-channel campaign optimization, and advanced segmentation empowers brands to strengthen relationships and maximize lifetime value.…I am a results-driven Salesforce Marketing Cloud Consultant, Marketing Automation Expert, and Email Marketing Manager with over 8 years of experience delivering data-driven marketing solutions across SaaS, e-commerce, real estate, and healthcare. I specialize in Salesforce Marketing Cloud, lifecycle email campaign management, and advanced automation workflows. I have led enterprise-scale SFMC implementations covering Journey Builder, Automation Studio, and Email Studio—driving seamless campaign execution, measurable revenue growth, and improved customer experiences. As an Email Marketing Manager, I directed end-to-end programs including strategy, segmentation, testing, personalization, and deliverability optimization. I am a trusted advisor to executives, aligning marketing technology with business goals to fuel long-term growth. My expertise in customer journey mapping, multi-channel campaign optimization, and advanced segmentation empowers brands to strengthen relationships and maximize lifetime value.

Available to hire

I am a results-driven Salesforce Marketing Cloud Consultant, Marketing Automation Expert, and Email Marketing Manager with over 8 years of experience delivering data-driven marketing solutions across SaaS, e-commerce, real estate, and healthcare.

I specialize in Salesforce Marketing Cloud, lifecycle email campaign management, and advanced automation workflows. I have led enterprise-scale SFMC implementations covering Journey Builder, Automation Studio, and Email Studio—driving seamless campaign execution, measurable revenue growth, and improved customer experiences. As an Email Marketing Manager, I directed end-to-end programs including strategy, segmentation, testing, personalization, and deliverability optimization. I am a trusted advisor to executives, aligning marketing technology with business goals to fuel long-term growth. My expertise in customer journey mapping, multi-channel campaign optimization, and advanced segmentation empowers brands to strengthen relationships and maximize lifetime value.

Skills

HubSpot

Salesforce

Email Design

Experience Level

HubSpot

Expert

Salesforce

Expert

Email Design

Expert

Language

English

Fluent

Work Experience

Salesforce Marketing Cloud Consultant at Walmart

November 1, 2021 - Present

Led end-to-end Salesforce Marketing Cloud implementations for enterprise clients, ensuring seamless integration with CRM systems and alignment with overall business objectives. Designed and optimized multi-channel customer journeys across email, SMS, push, and social to enable personalized engagement at scale. Configured Email Studio, Mobile Studio, and Automation Studio to streamline multi-channel marketing campaigns. Integrated Salesforce Marketing Cloud with Sales/Service Cloud and external data sources for seamless data flow. Developed and deployed personalized email templates with AMPscript and dynamic content, improving open and click-through rates. Conducted data segmentation, audience targeting, and A/B testing to maximize campaign effectiveness. Created automated reporting and dashboards to measure performance and ROI. Collaborated with stakeholders to define marketing strategies, requirements, and best practices for campaign execution. Consulted on marketing automation strate

Marketing Automation Manager at Caterpillar Technologies

November 1, 2021 - September 16, 2025

Championed the development and execution of sophisticated marketing automation strategies, driving deeper customer engagement and nurturing stronger relationships across the customer life-cycle. Orchestrated multi-channel automation workflows spanning email, SMS, and digital platforms, delivering cohesive brand experiences and strengthening market presence. Directed the full life-cycle management of advanced automation platforms, integrating seamlessly with CRM systems to ensure accurate data flow, performance tracking, and campaign scalability. Elevated customer segmentation and targeting models, enabling highly personalized and behavior-driven campaigns that enhanced loyalty and long-term retention. Streamlined campaign lifecycles through intelligent automation triggers for onboarding, retention, and re-engagement, reducing operational bottlenecks and amplifying efficiency. Led collaborative initiatives with sales, product, and creative teams, ensuring automation strategies were full

Email Marketing Specialist at Cognizant

February 1, 2018 - September 16, 2025

Championed the development and execution of sophisticated marketing automation strategies, driving deeper customer engagement and nurturing stronger relationships across the customer life-cycle. Orchestrated multi-channel automation workflows spanning email, SMS, and digital platforms, delivering cohesive brand experiences and strengthening market presence. Directed the full lifecycle management of advanced automation platforms, integrating seamlessly with CRM systems to ensure accurate data flow, performance tracking, and campaign scalability. Elevated customer segmentation and targeting models, enabling highly personalized and behavior-driven campaigns that enhanced loyalty and long-term retention. Streamlined campaign lifecycles through intelligent automation triggers for onboarding, retention, and re-engagement, reducing operational bottlenecks and amplifying efficiency. Led collaborative initiatives with sales, product, and creative teams, ensuring automation strategies were fully