SYAHMI AHMAD

Senior Digital Marketer cum Web Designer at Digital Eklan Sdn Bhd

Responsible for executing, managing and optimizing digital advertising campaigns across Google Ads, Facebook, TikTok, email marketing, and content syndication; managed RM90,000 monthly marketing budget across 21 client branches; conducted channel testing to determine lead volume and CPL; collaborated with creative teams to develop high-performing assets; prepared in-depth campaign reports and data-driven recommendations; handled Wordpress/Woocommerce, TeleCRM, Pabbly Connect, and ClickFunnels; built targeted email campaigns and launched WhatsApp broadcast campaigns; performed website publishing and maintenance on WordPress, landing page optimization with Elementor, and content creation; ensured seamless marketing operations and optimized customer engagement.

Senior Performance Marketing at Photobook Worldwide Sdn Bhd

Launched, managed and optimized USD 50k-60k monthly ad budgets across 7 markets (SEA, Australia, North America) with ROAS of 4-5; led Google Ads, Facebook Ads, and TikTok Ads initiatives; collaborated with creative, campaign, and analytics teams to enhance ad performance, achieving a 594 app-install milestone on TikTok Ads at a USD 0.28 CPA; analyzed campaign data to identify growth opportunities; managed social media content and repurposed organic posts into high-performing ads.

Head of Department (Digital Marketing) at AIE Commerce Sdn Bhd

Developed, designed, and optimized high-conversion sales pages using WordPress and Elementor; executed, managed and optimized Facebook Advertising to achieve revenue with strong ROAS; planned and reviewed product launches for new markets; optimized landing pages and user flows; consulted on marketing angles for UGC; created three new brands, generating six-figure revenue in a single month; optimized product sales with CartFlows upsell funnel increasing AOV from RM97 to RM120; conducted extensive A/B testing across sales pages to improve messaging and conversions.

Senior Performance Marketing Specialist at SolidClick Digital Sdn Bhd (Agency)

Provided end-to-end digital marketing strategy for multiple clients, aligning objectives with measurable outcomes; built strong client relationships with data-driven insights; analyzed clients' processes to identify improvements and set benchmarks; established OKRs to measure marketing impact; planned, launched, and managed campaigns across Google Ads and Facebook Ads; implemented lead generation automations using Pabbly Connect; developed customer retention and email automation programs; created conversion-focused landing pages for product launches; scaled a client's monthly revenue from SGD 20,000 to SGD 60,000; managed Shopee ads and concurrent campaigns for multiple clients across diverse industries.

IT Manager (Digital Marketing) at Aleena Global Sdn Bhd

Developed and maintained WooCommerce-based e-commerce platform; orchestrated digital marketing strategies for product launches and promotions; produced sales pages for new designs; coordinated with production to align supply with demand; executed advertising campaigns (Google Ads, Facebook Ads) and analyzed performance via Google Analytics; created SEO articles to rank for long-tail keywords (notably ranking on first page for 'hadiah hantaran'); collaborated across departments to drive MYR 1.4 million in revenue during pre-Ramadan and Ramadan periods.