Available to hire
I am a qualified marketing communications and PR professional with over twenty years’ experience building business relationships in international and domestic markets.
I have a proven track record in client liaison and relationship building, marketing campaign management, copywriting and event management, complemented by strong interpersonal skills and efficient administration.
Experience Level
Language
Italian
Advanced
French
Advanced
German
Beginner
Work Experience
Freelance copy & marketing communications
June 1, 2015 - PresentProvide support for a local agency, handling copy, social media content, newsletters, blogs, case studies, awards, PR, website content, print management and general marketing across a range of sectors, predominantly B2B. I work with graphic designers on content creation for LinkedIn, Facebook and use WordPress to add blog copy and updates.
PR Account Manager
May 31, 2015 - September 16, 2025Managed national and regional client accounts, including global brands TOMY and Weber. Wrote press releases for consumer and trade press, handling media enquiries, preparing annual PR plans and providing and implementing workable initiatives, events, partnerships, competitions, sponsorship and other consumer interfacing. Played a key role in the British Cookery School Awards, sourcing event venues, organising suppliers, approaching sponsors, guest management.
Team Administrator
January 31, 2012 - September 16, 2025A small company offering facilitation workshops and in-house programmes. This was a general administration role that included working on a new website and e-newsletter, invoicing, dealing with bookings, sourcing venues and managing workshops for facilitation meetings. Assistance with marketing and PR and managed website updates.
Freelance Roles
December 31, 2010 - September 16, 20252002 - 2010 Worked as Secretariat for an international travel trade fairs association, ITTFA. Involved in marketing, public relations and administration functions. Dealing with members, taking and writing up minutes, organizing meetings, liaising with press, managing print material, writing copy and press releases, reports and managing website. Handling media partnerships; organizing stands at international member events. In 2005 I worked on freelance projects for a Dubai based PR agency, clients included L’Oréal ME - a large event at Burj Al Arab, and the writing of press releases for various other accounts.
Account Manager at Coalface Marketing Communications
July 31, 2009 - September 16, 2025Dubai Oct 2006 – July 2009 – A versatile role covering all aspects of marketing communications and PR. Client management, developing and delivering promotional material; event management; handling PR for trade fairs, manning the press office, managing media monitoring and associated reports. Writing press releases/articles. Liaison with local press and suppliers.
Account Executive at Dunes Graphic Design Dubai
June 30, 1999 - September 16, 2025A leading design agency, working with Pepsi Cola and its advertising agencies to defend the brands’ market share at a time of extreme competitive pressure. Taking and managing design briefs; sourcing promotional items. Successes led to winning major regional promotional jobs and to the retention of this important account for the agency.
Account Manager at Primesight International, London
January 31, 1998 - September 16, 2025Management of a portfolio of international blue-chip clients and media agencies in order to increase profit through account growth and new business. Developing new campaign ideas, sourcing new sites and constructive liaison with media suppliers led to maximising the profile of accounts, some worth over $1m. Operational responsibility for airports in Italy, Scandinavia and Chicago.
Sales & Marketing Executive at British Airways Bahrain
February 28, 1994 - September 16, 2025Selling and promoting the British Airways product to travel agents, commercial houses and key clients. Coordinated local marketing and advertising activities, local sponsorship and PR. Responsible for customer-based loyalty clubs, producing newsletters, organising events and presenting at various functions. Worked as part of the sales team to defend market share against the increasing threat of lower cost carriers, heightening the awareness and attributes of the BA product.
Marketing Services Assistant at Spinneys Dubai
January 31, 1992 - September 16, 2025Primarily involved with the retail division of this Gulf-wide retail and wholesale chain. Handling all in-house above and below the line advertising and publicity including in-store promotions, press releases, public and customer relations and local sponsorship of events. Close involvement with advertising agency personnel and printers and liaison with principals and other agencies in the organisation of promotions, competitions and the distribution of related POS material.
Gulf Air Stewardess
June 30, 1990 - September 16, 2025This offered an insight into life in the region and an opportunity to visit and experience many new cultures and countries.
Seasonal Department Supervisor at Selfridges, London
January 31, 1989 - September 16, 2025Supervising the day to day running of the Christmas department, stocks and staff.
Overseas Representative at Swiss Travel Service
December 31, 1988 - September 16, 2025Running resorts both during winter and summer seasons. Client, hotel, transport and other supplier liaison, crisis management, event organisation, budget handling.
Freelance Copy & Marketing Communications
June 1, 2015 - PresentProvide support for a local agency, handling copy, social media content, newsletters, blogs, case studies, awards, PR, website content, print management and general marketing across a range of sectors, predominantly B2B. I work with graphic designers on content creation for LinkedIn, Facebook and use WordPress to add blog copy and updates.
Account Manager at SO PR
May 1, 2015 - September 16, 2025Managed national and regional client accounts, including global brands TOMY and Weber. Wrote press releases for consumer and trade press, handling media enquiries, preparing annual PR plans and providing and implementing workable initiatives, events, partnerships, competitions, sponsorship and other consumer interfacing. Played a key role in the British Cookery School Awards, sourcing event venues, organising suppliers, approaching sponsors, guest management.
Team Administrator
January 1, 2012 - September 16, 2025A small company offering facilitation workshops and in-house programmes. General administration including working on a new website and e-newsletter, invoicing, dealing with bookings, sourcing venues and managing workshops for facilitation meetings. Assistance with marketing and PR and managed website updates.
Secretariat at ITTFA (International Travel Trade Fairs Association)
January 1, 2010 - September 16, 2025Worked as Secretariat for an international travel trade fairs association, ITTFA. Involved in marketing, public relations and administration functions. Dealing with members, taking and writing up minutes, organising meetings, liaising with press, managing print material, writing copy and press releases, reports and managing website. Handling media partnerships; organising stands at international member events.
Account Manager at Coalface Marketing Communications
July 1, 2009 - September 16, 2025A versatile role covering all aspects of marketing communications and PR. Client management, developing and delivering promotional material; event management; handling PR for trade fairs, manning the press office, managing media monitoring and associated reports. Writing press releases/articles. Liaison with local press and suppliers. Clients included Volvo Construction, Standard Chartered Bank, Chrysler, DMG Exhibitions, Le Meridien Hotels.
Account Executive at Dunes Graphic Design Dubai
June 1, 1999 - September 16, 2025A leading design agency, working with Pepsi Cola and its advertising agencies to defend the brands’ market share at a time of extreme competitive pressure. Taking and managing design briefs; sourcing promotional items. Successes led to winning major regional promotional jobs and to the retention of this important account for the agency.
Account Manager at Primesight International, London
January 1, 1998 - September 16, 2025Management of a portfolio of international blue-chip clients and media agencies in order to increase profit through account growth and new business. Developing new campaign ideas, sourcing new sites and constructive liaison with media suppliers led to maximising the profile of accounts, some worth over $1m. Operational responsibility for airports in Italy, Scandinavia and Chicago.
Sales & Marketing Executive at British Airways Bahrain
February 1, 1994 - September 16, 2025Selling and promoting the BA product to travel agents, commercial houses and key clients. Coordinated local marketing and advertising activities, local sponsorship and PR. Responsible for customer based loyalty clubs, producing newsletters, organising events and presenting at various functions. Worked as part of the sales team to defend market share against the increasing threat of lower cost carriers.
Marketing Services Assistant at Spinneys Dubai
January 1, 1992 - September 16, 2025Primarily involved with the retail division of this Gulf-wide retail and wholesale chain. Handling all in-house above and below the line advertising and publicity including in-store promotions, press releases, public and customer relations and local sponsorship of events. Close involvement with advertising agency personnel and printers and liaison with principals and other agencies in the organisation of promotions, competitions and the distribution of related POS material.
Stewardess at Gulf Air
June 1, 1990 - September 16, 2025This offered an insight into life in the region and an opportunity to visit and experience many new cultures and countries.
Seasonal Department Supervisor at Selfridges, London
January 1, 1989 - September 16, 2025Supervising the day to day running of the Christmas department, stocks and staff.
Overseas Representative at Swiss Travel Service
January 1, 1988 - September 16, 2025Running resorts both during winter and summer seasons. Client, hotel, transport and other supplier liaison, crisis management, event organisation, budget handling.
Freelance copy & marketing communications at Freelance / Self-employed
June 1, 2015 - PresentProvide copy, social media content, newsletters, blogs, case studies, awards, PR, website content, print management and general marketing across a range of sectors, predominantly B2B. Collaborate with graphic designers on content for LinkedIn and Facebook; use WordPress to add blog copy and updates.
Account Manager at SO PR
May 1, 2015 - September 16, 2025Managed national and regional client accounts, including global brands TOMY and Weber. Wrote press releases, handled media enquiries, prepared annual PR plans, and implemented initiatives, events, partnerships, sponsorships and other consumer interfacing.
Team Administrator at Facilitation Workshops & In-house Programmes Provider
January 1, 2012 - September 16, 2025General administration, website and e-newsletter development, invoicing, bookings, venue sourcing and managing workshops; assisted with marketing and PR and managed website updates.
Secretariat / Marketing & PR (ITTFA) at ITTFA - International Travel Trade Fairs Association
January 1, 2010 - September 16, 2025Secretariat for an international travel trade fairs association; marketing, public relations and administration; member liaison, minutes, press liaison, print material, reports and website management; managed media partnerships and stands at international member events.
Account Manager at Coalface Marketing Communications
July 1, 2009 - September 16, 2025Dubai-based role covering marketing communications and PR; event management; press office; media monitoring and reporting. Clients included Volvo Construction, Standard Chartered Bank, Chrysler, DMG Exhibitions and Le Meridien Hotels.
Account Executive at Dunes Graphic Design Dubai
June 1, 1999 - September 16, 2025Managed design briefs; sourced promotional items; contributed to major regional promotions and client retention.
Account Manager at Primesight International, London
January 1, 1998 - September 16, 2025Managed portfolio of international blue-chip clients and media agencies; developed campaign ideas, sourced sites and liaised with media suppliers to maximise account profile.
Sales & Marketing Executive at British Airways Bahrain
February 1, 1994 - September 16, 2025Selling and promoting BA products to travel agents and key clients; coordinated local marketing, advertising, sponsorship and PR; managed customer loyalty clubs and events.
Marketing Services Assistant at Spinneys Dubai
January 1, 1992 - September 16, 2025In-house above-the-line and below-the-line advertising; in-store promotions; press releases; PR and sponsorship; liaised with ad agencies, printers and suppliers for promotions and POS.
Overseas Representative at Swiss Travel Service
January 1, 1988 - September 16, 2025Resort liaison; client, hotel and transport coordination; crisis management; event organisation and budget handling.
Seasonal Department Supervisor at Selfridges, London
January 1, 1989 - September 16, 2025Supervised Christmas department operations, stock management and staff.
Freelance Copy & Marketing Communications at Self-employed / Freelance
June 1, 2015 - PresentProvide support for a local agency, handling copy, social media content, newsletters, blogs, case studies, awards, PR, website content, print management and general marketing across sectors; collaborate with graphic designers on content creation for LinkedIn and social channels; use WordPress to add blog copy and updates.
PR Account Manager at SO PR
May 31, 2015 - September 16, 2025Managed national and regional client accounts, including TOMY and Weber; wrote press releases, handled media enquiries, prepared annual PR plans and implemented initiatives, events, partnerships and sponsorships; contributed to the British Cookery School Awards, including venue sourcing, supplier management, sponsorships and guest management.
Team Administrator at Facilitation Workshops Co.
January 31, 2012 - September 16, 2025General administration; contributed to new website and e-newsletter; invoicing, bookings, venue sourcing and workshop management; supported marketing and PR and managed website updates.
Secretary (ITTF A Freelance Role) at ITTFA
December 31, 2010 - September 16, 2025Marketing, public relations and administration; member liaison, minute-taking, press liaison, print material, copywriting and press releases; event organization; managed partnerships and stands at international member events.
Account Manager at Coalface Marketing Communications, Dubai
July 31, 2009 - September 16, 2025Managed client accounts, developed promotional materials, event management, PR for trade fairs, press office duties, media monitoring and reporting; wrote press releases/articles; liaised with local press and suppliers.
Account Executive at Dunes Graphic Design, Dubai
June 30, 1999 - September 16, 2025Managed design briefs, sourced promotional items; contributed to regional promotional campaigns and account retention.
Account Manager at Primesight International, London
January 31, 1998 - September 16, 2025Managed portfolio of international blue-chip clients and media agencies; developed campaign ideas, sourced sites and liaised with media suppliers; responsibilities included airport operations in several regions.
Sales & Marketing Executive at British Airways Bahrain
February 28, 1994 - September 16, 2025Promoted BA products to travel agents and key clients; coordinated local marketing and PR activities; managed customer loyalty clubs and events; responded to competitive threats.
Marketing Services Assistant at Spinneys Dubai
January 31, 1992 - September 16, 2025Managed in-house above-the-line and below-the-line activities; promotions, press releases, PR and event sponsorships; liaised with agencies and printers.
Gulf Air Stewardess at Gulf Air
June 30, 1990 - September 16, 2025Gained regional exposure and cross-cultural experience; roles varied across service and customer relations.
Seasonal Department Supervisor at Selfridges, London
January 31, 1989 - September 16, 2025Supervised Christmas department operations, stock management and staff.
Overseas Representative at Swiss Travel Service
December 31, 1988 - September 16, 2025Resourced and managed resorts during winter and summer seasons; liaison with hotels and transport; crisis management and budget handling; event organization.
Education
CIM Diploma in Marketing at CIM
January 11, 2030 - September 16, 2025CIM Diploma in Marketing at Chartered Institute of Marketing (CIM)
January 11, 2030 - September 16, 2025IPR Introduction to PR/Writing for PR at IPR
January 11, 2030 - September 16, 2025HND Business Studies Travel & Tourism at BEC
January 11, 2030 - September 16, 2025CIM Diploma in Marketing at Chartered Institute of Marketing (CIM)
January 11, 2030 - September 16, 2025IPR Introduction to PR / Writing for PR at IPR
January 11, 2030 - September 16, 2025HND Business Studies Travel & Tourism at BEC
January 11, 2030 - September 16, 2025Qualifications
IPR Introduction to PR/Writing for PR
January 11, 2030 - September 16, 2025CIM Diploma in Marketing
January 11, 2030 - September 16, 2025BEC/HND Business Studies Travel & Tourism
January 11, 2030 - September 16, 2025A Levels
January 11, 2030 - September 16, 2025O Levels
January 11, 2030 - September 16, 2025IPR Introduction to PR/Writing for PR
January 11, 2030 - September 16, 2025CIM Diploma in Marketing
January 11, 2030 - September 16, 2025BEC/HND Business Studies Travel & Tourism
January 11, 2030 - September 16, 2025A Levels
January 11, 2030 - September 16, 2025O Levels
January 11, 2030 - September 16, 2025IPR Introduction to PR / Writing for PR
January 11, 2030 - September 16, 2025BEC HND Business Studies Travel & Tourism
January 11, 2030 - September 16, 20253 A Levels
January 11, 2030 - September 16, 20259 O Levels
January 11, 2030 - September 16, 2025IPR Introduction to PR / Writing for PR
January 11, 2030 - September 16, 2025CIM Diploma in Marketing
January 11, 2030 - September 16, 2025BEC HND Business Studies Travel & Tourism
January 11, 2030 - September 16, 20253 A Levels
January 11, 2030 - September 16, 20259 O Levels
January 11, 2030 - September 16, 2025A Levels
January 11, 2030 - September 16, 2025O Levels
January 11, 2030 - September 16, 2025IPR Introduction to PR/Writing for PR
January 11, 2030 - September 16, 2025CIM Diploma in Marketing
January 11, 2030 - September 16, 2025HND Business Studies Travel & Tourism
January 11, 2030 - September 16, 20253 A Levels
January 11, 2030 - September 16, 20259 O Levels
January 11, 2030 - September 16, 2025A Levels
January 11, 2030 - September 16, 2025O Levels
January 11, 2030 - September 16, 2025IPR Introduction to PR / Writing for PR
January 11, 2030 - September 16, 2025CIM Diploma in Marketing
January 11, 2030 - September 16, 2025HND Business Studies Travel & Tourism
January 11, 2030 - September 16, 2025Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality, Retail, Education, Other, Wholesale & Distribution
Experience Level
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