Mahsa Armanfar

Marketing Associate at Vac Aero International

Marketing Plan Project at Red Cap Hot Sauce

As part of a team, developed a comprehensive marketing plan for Red Cap Hot Sauce, focusing on positioning, target market, objectives, product recommendations, pricing strategies, promotion plans, media/PR, digital marketing initiatives, and sales promotions. A detailed budget and distribution recommendations were included.

Marketing Associate at Vac Aero International

Conducted market research and analyzed customer behavior to optimize communication strategies. Developed marketing strategies, optimized the company’s website, and explored advertising opportunities in industry magazines. Launched and managed an email marketing campaign in Odoo, with open rates from 35%–45%. Created marketing materials, increased LinkedIn engagement, and maintained brand consistency across digital and print media. Led a LinkedIn campaign that grew followers by 24% and generated a lead for an $850k project. Analyzed campaign performance to refine strategies. Designed invitations, a photo book, a brochure, and a promotional video for the company’s 65th-anniversary. Coordinated 65th anniversary and Christmas events with 100+ attendees; managed logistics and vendor relationships.

Member & Volunteer at Mohawk College Iranian Student Association

Designed the association’s official logo, managed the Instagram account to boost engagement, and designed promotional materials for events. actively planned and executed events to support student engagement and community building.

Marketing Specialist at Zeta Marker

Conducted market research to define target audiences and analyze competitors. Built and managed the company’s social media presence from scratch, created engaging content to drive brand awareness, engaged with clients, and gathered feedback for product improvements. Proposed a multilingual product update that increased users from 375 in 2023 to over 20K.

Tour Guide at Mohawk College

Guided groups of up to 15 people on campus tours during the academic year and at on-campus events. Demonstrated professionalism, helpfulness, and adherence to safety standards to promote a positive visitor experience.

Marketing Associate at Vac Aero International

Conducted market research and analyzed customer behavior to optimize communication strategies. Developed marketing strategies, optimized the company’s website, and explored advertising opportunities in industry magazines. Created content and designed flyers for the new website, contributing to SEO and driving website traffic. Launched and managed an email marketing campaign in Odoo with open rates of 35%–45%. Created marketing materials, increasing engagement on LinkedIn and maintaining brand consistency across digital and print media. Executed a LinkedIn campaign that grew followers by 24% and generated one lead valued at $850k. Analyzed social media and email campaign performance to refine strategies. Designed invitations, a photo book, a brochure, and a promotional video for the 65th anniversary. Coordinated the 65th anniversary and Christmas events for 100+ attendees, managing logistics, branding, and vendor relationships. Collaborated with cross-functional teams to ensure mark

Marketing Plan (Project) at Red Cap Hot Sauce

As part of a team, developed a comprehensive marketing plan for Red Cap Hot Sauce; the plan was selected as one of the best and advanced to the final competition. The project covered positioning, target market, market size, clear marketing objectives, product recommendations with pricing strategies. Proposed promotion strategies, media and public relations plans, digital marketing initiatives, and sales promotions. Outlined distribution recommendations and created a detailed budget to support the plan.

Marketing Specialist at Zeta Marker

Conducted market research to define target audiences and analyze competitors. Built and managed the company’s social media presence from scratch. Created engaging content for social media, driving brand awareness. Suggested a multilingual product update, increasing users from 375 in 2023 to 20K+. Engaged with clients, answered inquiries, and gathered valuable feedback for product improvement.

Tour Guide at Mohawk College

Guided groups of up to 15 people on tours of the Fennell campus during the school year and various on-campus events. Demonstrated respect, friendliness, and willingness to help wherever needed. Performed duties under applicable standards, policies, and regulatory guidelines to promote a safe working environment.